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How to use Instagram properly for business

Published on 26.06.2019 by James

Did you know that up to 25 million businesses around the globe use Instagram? And as we already know, more than 200 million users visit business accounts on Instagram once every day. That's the best information business owner can ever get. Digital networks connect people, and that's where the business should establish their name. We are living in a digital world, and it's time to keep up with progress. Today we will focus on Instagram and would love to give you proper tips on how to set up Instagram for business.

1. Setup only business account.

There are two types of accounts: regular and business account. Don't even think about it; go and switch to a business account. To succeed in the Instagram era, you should gather data from analytics. An only Instagram business account gives you access to analytics and data. So, when you register your companies profile on Instagram, the first step is to convert into a business one.

2. Setup the Instagram profile

As you've switched to a business account, now you have time to set up account bio, images, and profile in the right way. First of all, you should think about the attention-grabbing and good-looking bio. Don't add too many emojis; it will hurt your follower's eyes. And thus, they may believe that unserious person is managing account. Try to limit yourself with one or maximum two emojis when it comes to BIO text. 

Bio text should be grasped and short. It should go straight to the point. Now you have time to create profile pic and add it to your profile. It could be a logo of your company or a simple slogan. 

3. Defining the target audience.

As of now, you have a business. You are either selling services or physical products. First, define a target audience of your business. What could be the age range of your potential client? To get a clear answer, ask yourself the following question.

    1. What's my product/service about?
    2. Who is a potential buyer?
    3. Whose problem is solved by my product/services?

Now you have a clear vision on your potential buyers. As we have the info on our prospective buyers, we should proceed to the next step.

4. Find niche related influencers

Influencers are Instagram users who have a significant amount of followers and trust from a specific community. If your service/product is related to cats or dogs, find Instagram influencers in that exact niche. Almost 99% of those influencers have their contact info included into BIO. Find accounts that have up to 100 000 followers at first. Don't go for bigger accounts as it may be pricey. When you are tight on a budget, always go for micro influencers with good engagement (2-5% engagement rate).

Before you start promoting your account, it's better if you buy Instagram followers and likes as a startup option. For example, you can buy 1000 likes for the Instagram post as a shortcut to success. When new users check on your account, they look on likes and followers number. That could be a vital part in convincing potential buyers.