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Best Time to Post on Instagram 2023

Published on 02.03.2023 by Maiko Maisadze

Welcome to the world of Instagram, a social media platform that has taken the world by storm with its visually appealing content and vast user base. If you're a business or an influencer looking to expand your reach and engage with your followers, you'll likely have asked the question: "What's the best time to post on Instagram?" With so many variables at play, including time zones, algorithms, and user behavior, it can be a daunting task to figure out the optimal posting schedule. However, fear not, as we've delved into the latest data and trends to bring you the ultimate guide to the best time to post on Instagram in 2023.

From analyzing peak engagement times for various industries to exploring the impact of Instagram's latest updates, we'll take a deep dive into the world of Instagram posting and equip you with the knowledge to make informed decisions about your social media strategy. So, let's dive in and discover the best times to post on Instagram in 2023!

How Do You Determine the Best Time to Post on Social Media?

Here are some important factors to consider when determining the best time to post on your social media to get the most out of it. Shares, page views, likes and comments, it all needs the perfect timing.

If you're an individual thinking of posting an Instagram Story without a plan, there isn't a particular ideal time to do so. However, if you're running a business and want your followers to see your Story and visit your business page or an online store, then there are specific time frames for maximizing engagement. Your posting schedule should align with your ultimate goals, which may include boosting page views, raising brand awareness, gaining more followers, selling your products or services, or increasing engagement in the comments section.

Plan Out Your Instagram Posts


We all agree about the importance of a well-planned Instagram posting schedule, let's dive into how to effectively plan out your Instagram posts.

  • Set your goals: First and foremost, establish your objectives for your Instagram account. What are you hoping to achieve with your posts? Whether it's increasing your follower count or promoting your brand, it's essential to have a clear direction before creating your content.
  • Research your audience: Understanding your target audience is crucial to creating content that resonates with them. Research your audience's interests, preferences, and behaviors to tailor your content accordingly.
  • Plan your content: Now that you know your goals and audience, it's time to plan your content. Determine what type of content you'll be posting, such as images, videos, or a combination of both. You can also create a content calendar to organize your posts and ensure a consistent posting schedule.
  • Consider your captions: Your captions are just as important as your visuals. Use captions to tell a story, share information, or ask for engagement from your audience. You can also use relevant hashtags to reach a broader audience.
  • Use scheduling tools: Scheduling tools online can help you schedule your posts in advance, allowing you to plan and execute your content strategy efficiently.

By following these steps, you can create a strategic and effective Instagram posting plan that engages your audience, builds your brand, and achieves your goals.

Best times to post on each day of the week (as measured in US Pacific Time):

  • Monday, 12:00 p.m.
  • Tuesday, 9:00 a.m.
  • Wednesday at 11:00 a.m.
  • Thursday at 11:00 a.m.
  • Friday, 2:00 p.m.
  • Saturday, 9:00 a.m.
  • Sunday, 7:00 p.m.

On Monday, the best time to post on Instagram is early in the morning or around noon. Users typically begin their week with a bang at work. By lunchtime, they might want to take a break by scrolling through their feed.

On Tuesday, the best time to post on Instagram is between 8 and 10 a.m. Engagement is high in the morning.

The best time to post on Instagram on Wednesday is around 11:00 a.m.

On Thursday, 12:00 p.m. seems to be the most optimal option. On any weekday, the 11:00 a.m. to 2:00 p.m. time span is ideal for high engagement rate.

On Friday, 2:00 PM is the best time. From 7 a.m. to 2:00 p.m. on Friday, engagement is constant throughout the morning and lunchtime.

On Saturday, at 9:00 a.m., before people begin their offline weekend plans!

On Sunday, the best time to post on Instagram is 7:00 p.m., late afternoon to evening.

If you're new to Instagram and don't have a lot of previous data or audience insights to work with, try posting during these peak times. As your account grows, you can adjust your posting schedule to match the activity patterns of your target audience.

Depending on your goals, your approach to scheduling Instagram posts may differ. 

First, consider the type of performance you want to achieve: is it brand awareness or engagement. Which of your posts received the most views? When did you share them? And how do these posts differ from those that received less likes? What do the statistics say about your most compelling content?

Instagram insights and analytics are your most reliable source of information here. Based on your past performance, you can determine the best times and days of the week to plan out your posting schedule. Examine your social media posts from the previous 30 days and compute the average impressions or engagement rate per day and hour. Based on your performance objectives, you can choose the best time slots accordingly.

Hourly Analytics for Online Followers


Examine when your target audience is most active online to see when your followers may scroll through your post on their feed. For this, you must be at least acquainted with your target audience. If you're targeting entertainment or sports fans, their social media usage may differ significantly from that of businesses or tech executives who wake up early in the morning. This analysis allows you to test different strategies by targeting specific time slots of your Instagram followers.

Consider when your competitors are posting

Your competitors may be performing some of the same calculations and experiments that you are. Investigate the time slot that your competitors usually target. Make a note to publish during times when your audience is online and your competitors are mostly inactive to increase your visibility. Consider the following key actions: create, plan, publish, and engage, analyze and expand. Schedule posts that will always pique your audience's interest to meet your goals while retaining and growing your audience. Post the best content at the right time. You can automate your posts so that content is distributed even when no one is available to post it manually.

Maintain and adjust

Taking the time to review the numbers is one of the simplest ways to increase your reach. The world changes, and so do audience habits. Make a calendar reminder to review your results and make adjustments on a regular basis.

Show up on a consistent basis over time

To reap all the benefits of the knowledge about your target audience, you must be systematic in your posting. Certainly, if you post a few hours earlier than usual every now and then, you might not notice a startling increase. The timing of your regular Instagram posts, on the other hand, does matter, and consistent scheduling will give you the ability to move the needle over time. When your audience becomes accustomed to seeing your brand appear on their feed, they will automatically engage. Maintaining your presence on Instagram promotes the development of credibility, trust, and builds deeper connection with your audience.

The days of the week

The audience's use of social media is influenced by the days of the week. You might want to target B2B customers during workdays and work hours, while B2C customers should be targeted during weekends, breaks, and off-work hours.

Time zone 

If you have a global audience, based outside of the "usual" time zones, or not covered within your time boundaries, your posting schedule should align with your audience's time zone and routine of using social media. Instead of setting alarms, consider automating your Instagram posts. An Instagram scheduler can assist you in ensuring that your posts are published at the appropriate time every day.

Test and improve

Every specific audience is unique. In order to get what they want from social media, different audiences choose different times to be active. They also change such time frames according to the changes happening within the niche they belong to. Think football fans during the World Cup VS during UEFA. You must conduct A/B testing with your posting times and evaluate the results over a specific duration to see which times work best for the highest engagements from your desired audience.


In conclusion, determining the best times to post on Instagram is a crucial aspect of any successful social media strategy. By understanding your audience's behaviors, analyzing engagement data, and keeping up with the latest trends and updates, you can create a posting schedule that maximizes your reach, boosts engagement, and ultimately helps you achieve your goals.

Remember, there's no one-size-fits-all approach to Instagram posting, and what works for one account may not work for another. The key is to experiment, track your results, and continually refine your strategy based on your audience's response.

So, whether you're a business owner, influencer, or content creator, take the time to plan out your Instagram posts strategically. By doing so, you'll not only increase your visibility and reach but also build a stronger connection with your audience and achieve long-term success on the platform.