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» Top Reasons Why Your Instagram Ads Are not Reaping Good Results
» How To Promote Blog Post on Twitter to Drive Traffic
» 7 Instagram Marketing Tips for Businesses
» How Business Can Use IGTV to Engage with Target Audience
» How To Make Twitch A Perfect Marketing Platform
» Four Effective Strategies To A Successful Instagram Campaign
» Advantages Of Facebook Paid Advertising Over the Organic Method
» How To Determine If Your Spotify Podcast Is Performing Well Or Not
» The Major Two Tips To Make Your Spotify Playlist Popular
» Top Reasons Why LinkedIn should be an Integral Part of your Marketing Strategies
» 5 Innovative Methods of Increasing Your YouTube Likes
» 6 Ways to Boost Twitter Followers
» Smart Ways to Acquire YouTube Subscribers in 2020
» How to Build Your Audience by using Instagram Stories
» How to Double Your Subscribers on YouTube
» How to optimize your YouTube channel in 2020
» How to improve your Instagram reach
» Know The Ultimate Impacts Of Instagram Purchase Followers
» Three Real Reasons why Instagram is the Best Platform for Marketing
» Instagram Marketing Tips to Actually Grow Your Brand
» How to Keep Your Audience Focused and Satisfied
» Simple Tips to Actually Engage Your Facebook Audience
» How to pick the best hashtags to grow your Instagram audience
» Three tips to improve your Instagram Marketing Strategy in 2020
» How to use Instagram stories for increasing your business
» How to gain new and maintain current Instagram Followers
» How to make a Facebook page helpful for your business
» How to create the most engaging Instagram posts
» Strategy plan for successful Facebook page in 2020
» Instagram marketing tips that actually increase sells
» The Fresh Tips to Grow Instagram Followers
» Three simple ways to grow your Instagram account
» How do hashtags help to increase your Instagram audience
» Most powerful marketing tips for Instagram that actually work
» Three ways to write shareable content for our Facebook pages
» Top 3 easy tips to Increase Engagement on Instagram
» Three simple ways to get free YouTube subscribers
» Definitive guide to Facebook Adverting for businesses in 2020 PART I
» Proven tips for Linkedin Marketing in 2020
» Growth marketing secrets for Pinterest
» Pinterest Marketing tips to use in 2020 Part II
» Pinterest Marketing tips to use in 2020 Part I
» Two effective marketing tips for Twitter in 2020
» Definitive guide to Facebook Advertising for businesses in 2020 PART II
» Definitive guide to Facebook Adverting for businesses in 2020 PART I
» How to be successful at Instagram in a few steps 2020 Edition
» How to Power Up your Instagram Marketing Campaigns
» Instagram features that business owners can use for engagement
» Definitive Guide to Facebook Affiliate Marketing Part IV
» Definitive Guide to Facebook Affiliate Marketing Part III
» Definitive Guide to Facebook Affiliate Marketing PART II
» Definitive Guide to Facebook Affiliate Marketing PART I
» Definitive guide to Facebook marketing in CPA industry PART III
» Definitive guide to Facebook marketing in CPA industry PART II
» Definitive guide to Facebook marketing in CPA industry PART I
» Shopify and Ecommerce with Facebook Marketing
» How Ecommerce Store Owners Can Use Instagram
» How to make money on Instagram in 2020 part II
» How to make money on Instagram in 2020
» YouTube V Instagram influencer market
» YouTube marketing strategy that actually works for 2020 Part I
» Why should you use Instagram for business promotion
» A perfect platform to promote dropshipping stores
» What is a better platform for Bitcoin Influencers
» Crypto Content Ideas for YouTube
» What can you sell on YouTube Channel Part II
» What can you sell on YouTube channel
» How Entrepreneurs can use YouTube for personal branding
» Why and how to use YouTube to promote your business
» Affiliate marketing is perfectly suitable with YouTube
» How to monetize Youtube Videos on Channel Part II
» How to monetize Youtube Videos on Channel
» Newbie Friendly Youtube Video Ideas Part III
» Newbie Friendly Youtube Video Ideas Part II
» Newbie Friendly Youtube Video Ideas Part I
» Analyzing Youtube Marketing Strategies of Real Estate Agents
» Guide to Social Marketing for Real Estate Entrepreneurs second part
» Increase engagement today Buy Cheapest Instagram Followers
» How to do a proper research to get on Top posts
» Hashtag Game on Instagram Ultimate Guide
» Instagram Edition Content V Marketing
» How to monetize active Instagram followers
» Youtube Video marketing at its best
» Fuel Your Instagram Strategy with Creative Approach
» 11 Pro Tips to improve Instagram Marketing Strategy Part 2
» 11 Pro Tips to improve Instagram Marketing Strategy Part 1
» How to manage clients Instagram accounts
» Instagram Marketing done right Tight Budget Edition
» Instagram Marketing Definitive Guide 2019 Update 2
» Instagram Marketing Definitive Guide 2019 Update 1
» The Right Way to become an Instagram Influencer 2
» The Right Way to become an Instagram Influencer 1
» 11 Facts about Instagram Marketing 1
» Advanced Instagram Features you can explore today
» Be an influencer on Instagram
» Buy Twitter Followers
» Buy Youtube Likes
» Buy Youtube Views
» Buying Linkedin Followers
» Why Having Likes and Followers on Instagram Matters
» Give Your YouTube Channel a Rocket Start
» How to Buy Instagram Followers
» Increase Traffic to Your Website
» Why Buying Twitter Followers Increases Your Popularity
» Boost your career with buying LinkedIn Profile Followers
» Boost your Business with our Instagram Business Packages
» Increase Your Reach on SoundCloud
» Become Famous with Buying Spotify Followers and Plays
» Increase your Conversions
» Why buying Instagram Followers Help Your Business
» What is SocialWick

Top Reasons Why Your Instagram Ads Are not Reaping Good Results

Published on 23.11.2020

Social media channels offer a paid marketing platform where marketers can create a campaign, ad groups, and ad copies to promote their business. The selected social channel charges for the ads they run based on impressions, clicks, and selection of the target audience. The important factor to ponder is that the algorithms of these channels keep updating from time to time.

This leaves your ads with a probability to get disapproved or might not reap commercial benefits as expected. The same happens with Instagram. Though it's a part of Facebook the algorithm on which they run is different from each other. With high competition among social channels for paid marketing and changing algorithms, many businesses find their Instagram ads not delivering results.  

There are certain tools available to boost Instagram views and get Instagram followers instantly. They're used to highlight business profile visits. However, when paid ads are concerned, it has to follow certain guidelines before approval to run on the social channels. Here're some of the reasons why your Instagram business ads are not delivering expected results.

Treating It As Same As Like Any Other Channel:

If you're treating the channel like a radio or TV having promotional content, It will irritate the users. It is a platform to showcase your creativity. Do not use too much text on posts. Keep captions short and concise. Don't always stick to a promotional tone. Use video ads. They get excellent engagement.

You Are Lost In The Social World

Instagram ads must have a business goal. Without a goal-centric ad, you will be lost in the arena. Specify & formulate your goals and then consider framing your visual content.  Ask certain questions to your mind before advertising.

  • What do you want from your Instagram Ad? What goals have you set?
  • Will you reach the needy customers?
  • Do you want traffic or sales? Is it measurable?
  • What is the time span of the ad?
  • Is there any CTA for the users on the Ad?

Your Ads Don’t Convey A Story:

Simple promotional ads with “BUY THIS” flag won’t work. The posts should contain relevant information, a certain flow in the story without r very less promotion. You can create an ad around answering a question, or any tips/DIY video. These types of posts fetch high user engagement.

You Don’t Reward Users:

Reward your users with discounts, freebies, or a referral code. Give them a reason to stop by your Ad. This will keep social engagement on for your campaign

You Aren’t Leveraging Influencers:

Influencers are those who have a vast audience base and unbelievable engagement metrics on their profile. They influence their fans with their speech. To boost your advertising effort, you can find a small group of influencers who can promote your brand to a large audience.

It creates brand visibility and boosts awareness in millions of users. Practice influence partnership with excellent user-generated content.

Try these changes and reset you marketing goals. Boost your Ads get what you wanted from these ads.

Read more »

How To Promote Blog Post on Twitter to Drive Traffic

Published on 19.11.2020

Are you looking out for promotional tactics to drive blog traffic from Twitter? That depends on how you tweet your posts and make it reach your followers. It becomes challenging for the writers, especially to promote their blogs on Twitter. It takes less than 10 seconds for tweets to scroll down once the user login into his account. This means your blog posts have less than 10 seconds to get engaged by the users.

The case is different for a Twitterati. They have followers in millions to get their content engaged. There’re online tools from where one can buy Twitter followers and make their profile impressive on social media. But not every blog has high engagement driving relevant traffic to the website. Here are a few suggestions on how to use Twitter to promote your blog compellingly.

Tweet The Blog Link More Than Once:

If you have evergreen content that ranks on the web for competitive keywords, it will drive traffic organically. Share the link on Twitter more than once a day. Draft 3-4 descriptions with trending hashtags and schedule it for auto-post. Do not sound in a salesy tone. It might annoy your followers.

Take Advantage of Bigger Online Conversation:

Share your blog post when there’s a storm of conversation on Twitter. That’s the time most of the users are active. The more visitors you get online, the higher is the chance to get traffic to your website. Dedicate some time to research about big days like festivals or list of special days dedicated to occasions. Choose to tweet your blog during those days with hashtags.

Visual Tweet Attracts: Your blog post should accompany an attractive visual for the followers to engage. The visual should match the content you’re promoting. It gains more retweets and likes and the user gets interested to read your content.

Check Twitter Analytics:

Check your metrics regularly. List down on what type of tweets have fetched more impressions and retweets. Frame and share those tweets that have fetched more engagement. You can use social tools to check Twitter influencers and their retweet. You can frame content accordingly and share them. Also, keep checking the social traffic breakup from Google Analytics.

Repurpose your Blog: Convert your blogs into infographics, presentations, or a short video. Link back with the source. Users will see the graphics and tend to read the blogs if they find it interesting.

Read more »

7 Instagram Marketing Tips for Businesses

Published on 18.11.2020

With more than a billion monthly active users worldwide, there has been a consistently substantial increase in users on the social media platform Instagram over the past few years. If you compare the development of the channel from 2013 to today, Instagram has become increasingly popular, especially in recent years.

In addition to the social channels Xing, LinkedIn, Facebook, and YouTube, Instagram also serves as an essential tool for applicants. The platform is used to search for job advertisements and helps potential applicants get an idea of the company. As part of employer branding, Instagram offers the opportunity to present itself to the public as an attractive employer.

Despite the incredible popularity of the channel and the platform's associated potential, only a manageable number of companies have been active on Instagram so far. And this despite the fact that analogous to Facebook, companies also have special business profiles and advertising options available on Instagram.

The benefits of Instagram

Over 95 million photos and videos are uploaded to Instagram every day. Most of them by users and influencers, but also by companies. These photos and videos are from the core of the platform and serve to generate attention. As a result, there is excellent potential for Instagram in visual storytelling. In addition to insights behind the company's scenes, the contributions can also be used to shape the brand image, communicate products, and extend campaigns.

Instagram is also suitable for strengthening relationships with customers by presenting the company authentically and close to the user.

In contrast to other social media platforms such as Facebook, Twitter, or Pinterest, Instagram is particularly impressive because only images and no links can be shared. As a result, unlike Pinterest, it is impossible to add links to photos and videos on Instagram. As a result, direct traffic via Instagram to your own website cannot be realized. An exception are Instagram ads, which can be provided with a link and thus can generate traffic.

Instagram is particularly suitable for addressing a younger target group. The platform is incredibly popular for 14 to 29-year-old internet users. If companies want to address this target group, a presence on Instagram is inevitable in the future.

Advertising on Instagram

Due to the increasing number of users on Instagram, the platform also offers companies great potential to reach customers. The numerous advertising options, in particular, are an attractive option for targeting the Instagram audience. Many companies have already made this advantage their own and now place their advertising messages on Instagram, Facebook, YouTube, or Twitter. Instagram's mobile advertising sales have more than quadrupled in two years.

There are four main types of advertisements on the popular photo-sharing app. In addition to photo ads and video ads, carousel ads can also be placed. Also, to reach, video views and conversions, visitor traffic, and app installations are the primary objectives. Advertisements are also possible within the Instagram Stories. The latter are placed as sponsored content on Instagram Stories, while the first three ad types are listed in the users' feed.

Tips for your business profile on Instagram

Instagram is one of the most effective branding tools on the social web these days. A clear and structured approach is required to address the target group in a platform-appropriate manner. We have, therefore, summarized seven tips for your professional brand presence on the platform:

Tip N1 - Define an Instagram Strategy

It is advisable to carry out strategic considerations before setting up the sewer. The first thing you should do is set your goals for Instagram. These should be based on your company goals and be SMART. An exemplary objective would, therefore, be to increase brand awareness. The definition of the posting frequency, the publication times, and the content topics and hashtags are also part of the Instagram strategy. In this step, it is also important to develop special Instagram guidelines in which, for example, the responsibilities or the handling of critical fan comments are recorded.

Tip N2 - Rely on Visual Content

Due to the intense focus on visual content within the platform, you can use Instagram particularly well to stage your company or your brand visually. All content should be self-explanatory and understandable without text. In addition, you should always determine what content your photos and videos will focus on. This can range from the pure product presentation to the presentation of one's own company culture and character. A look at the target group's profiles or followers often helps to identify trending topics and popular forms of presentation. Insights from this can then be transferred to your own content. The design of your Instagram profile and the content played on it should always be based on the principles of your defined strategy. Besides, your content should be easy to understand even without text, as the latter only plays a subordinate role on the platform.

Tip N3 - Post Regularly

As with all social channels, the same applies to Instagram: Post regularly, but do not flood your followers' news feed with your content. You should play 2-3 posts per week on average. The time of publication depends primarily on your target group. Studies show that postings that are played during the week have more interactions. However, an individual test of the posting frequency and the time of publication is essential. To get a good overview of the postings, it is also useful to set up an editorial plan.

Tip N4 - Think Square and Mobile-First

The heart of the Instagram platform are the pictures and videos that are posted. To achieve the best possible result, the following applies when creating pictures for Instagram: Think square. For images with the best possible resolution, an image size of 1080px x 1080px is therefore recommended. When choosing your pictures, you should also keep in mind that Instagram is a mobile-first platform. The selected image material should, therefore, also come into its own on a small screen. For this reason, images and videos must always be of high quality and high resolution.

Tip N5 - Use Hashtags

Hashtags are mandatory on Instagram. The background to this is the fact that Instagram users often search for content using the search function using hashtags. Therefore, use the appropriate hashtags for each post relevant to your company and the topic being played. It should also always be ensured that the hashtags are selected in the user's respective national language or the language defined for communication. It is also advisable to use hashtags with high popularity, as users are increasingly looking for them. Hashtags with a (still) low popularity should also be used, as they could be relevant for your own target group, and it is also easier to place your contributions here.

Tip N6 - Build Subscribers

Especially at the beginning, the communication of the account on selected channels, such as your own website or other social networks, is crucial to establish a certain background noise and achieve initial interactions with published articles. The extension of the Instagram account via Facebook represents particularly great potential. Here, a considerable overlap of Instagram and Facebook users can be identified so that the first Instagram followers can be quickly established. Of course, it is crucial that the users feel addressed by the content on Instagram and that the channel relies on unique content tailored to Instagram's requirements.

Tip N7 - Analyze

To draw conclusions from already published posts and keep an eye on the development of the Instagram profile, you should continuously analyze the performance of your posts and the like and derive optimization approaches. "Statistics" is available in the business profile. Important key figures, such as range and number of subscribers, are listed here.

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How Business Can Use IGTV to Engage with Target Audience

Published on 17.11.2020

It’s no surprise that users love to spend time watching online videos. Undoubtedly, social media platforms have gained a lot of importance and simultaneously it has given room to businesses for video marketing. When it comes to comparing the social channels on video engagement metrics, the IGTV is emerging as a powerful tool for marketers.

From reaching out to a wider audience base to converting them into a prospective customer, the IGTV is an effective platform. Where Instagram limits the video size for feed posts, it allows uploading a video of 60 minutes from the web and a 15 minutes video, if recorded and uploaded from mobile. It is a much better opportunity for marketers to upload compelling stories through video content.

Why IGTV Is A Good Choice To Promote Business?

Video has become a powerful tool for marketers to promote their business.  72 % of the online audiences prefer to watch a video on mobile rather than on television. This has made marketers realize the importance of IGTV and they have made it a part of their Instagram marketing strategy. One can also buy real IGTV views to popularize their videos.

How Businesses Use IGTV For Brand Building And Promotion

Are you wondering how to leverage this video streaming feature for marketing and business promotion? Here’s what IGTV offers and how marketers can use this platform to reach unlimited consumers online.    

Create Video Series and Reach to new audience via old videos:

If you're planning to start uploading your content on IGTV, plan to create a video series on a topic or theme. Another important factor to consider is the posting schedule. Keep it consistent so that viewers get it on the time they expect.  

Also, one can repurpose old videos shared on other social channels like Facebook and YouTube. All you need to do is find editing from horizontal to the vertical dimension. Reuse those videos to increase IGTV views.

Show Your Audience The Sneak Peek Behind:

That's one of the innovative video marketing trends where marketers can show what goes behind making a product, the employee team, and the effort they make for their products. This helps in maintaining transparency with the audience and builds a sense of trustworthiness.

Post- In-Depth Tutorials Of Your Product/Service:

Imagine a video tutorial of a celebrity demonstrating how to use a branded make-up kit. Since it allows uploading a video of longer lengths, one can easily upload product videos, DIY videos, etc. These videos have a higher engagement rate.   

Marketers can also build a niche audience by developing exclusive video content. This will form a set of dedicated audience for their channel.

Announce An Online Event:

The digital world has made physical boundaries non-existent.  No matter wherever you’re you can join any event, webinar via virtual mode. If you’re streaming an online event, switch the IGTV on and make it reach to masses virtually. It is especially for those who couldn’t attend these programs physically.

Upload Customer Stories And Intriguing Interviews:

It’s more persuasive when a loyal customer speaks about your brand. Take a chance to showcase them on IGTV for brand building. Let them speak to the viewers on why they love your products or services. Moreover, interviews are also an excellent way to add to your video marketing strategy.   

Are Hashtags Important While Promoting These Videos?

Yes!  That’s a canned response everyone replies to this question. Hashtags in the description improve the visibility and bring your videos in front of the target audience and the existing followers.  

Use this online video streaming platform to get your brand shine online.

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How To Make Twitch A Perfect Marketing Platform

Published on 11.11.2020

Twitch, a live streaming platform by Amazon, is a buzz among gaming and esports lovers. Beyond all other channels, it is a booming platform for millions of active users. It was primarily associated with gaming but it is turning into a web place to promote content of several genres. Slowly, the brands are also using Twitch as a potential marketing platform.  

The content curators use this live streaming channel to engage with viewers via Twitch chat. 73% of the users are under the age of 34 and 41% are between 16 and 24. But how does Twitch serve marketers for promoting their product? Is it possible to reach 40 million viewers (daily active users) with a perfect marketing strategy?

Yes, you can!  Social media marketers can convert this channel into an opportunity to reach and engage. They can also buy Twitch followers to enhance their profile. Here are some easy tips to use this platform as a perfect market space

Stream Online with a Schedule:

Whether you are streaming online or uploading a video, follow a consistent schedule. Your followers will wait for something new every time you are live.  Cater to their interest. You are an investment for them. A good way is to announce your live streaming in advance. Set your date and time to be online.

Chat With Your Followers:

Twitch Chat is a chat room where users can interact with the streamers online. You can answer the queries of your followers, keep your conversation alive. Always talk to your viewers. This will help you to know their interest.

Increase your Subscribers:

Content decides your subscribers. It’s a great way to support the streamer and get benefits. After subscribing, viewers can get ad-free viewing of the content they love to watch. Also, users get rewarded with badges. Twitch users can also support streamers by donating via PayPal. Alternatively, “bits”, an in-app currency is also available for the users to donate. 

Be an Affiliate:

There is a certain threshold to achieve to be an affiliate. These engagement metrics can be the number of followers, average views, streaming consistency, etc.  Once you reach the threshold or even cross it, you become an affiliate. Your business profile can collaborate with other affiliates for global exposure

Twitch has become a prime place to host events. Explore these online tips to optimize it for your business and stream online with a fixed schedule. 

Read more »

Four Effective Strategies To A Successful Instagram Campaign

Published on 09.11.2020

With more than 300 million active users, Instagram has become one of the best platforms for the business. Like Facebook, it also gives marketers a space to promote their products/services via paid advertisement. They can create a campaign, design a creative ad, and use relevant hashtags to the description and it is ready to go.

Every social platform is unique. The algorithm running behind the scene makes them different from each other. So is Instagram. One of the myths attached to the Instagram algorithm is that it is the same as Facebook. Most social media marketers fail to understand how it works and is a disappointment when the results are not convincing.

A pre-requisite to run ads on Instagram is to have a follower-rich business profile. For that social media marketers buy Instagram followers to get a good reach. However, paid ads are different as they involve a budget to select the right audience. Apart from targeting the audience, here are some strategies to create a successful Instagram campaign.

Remember The Four T’s:

Surprised at what these 4 T's are?  It means target, tactics, timeline, and total spending. Target means targeting the correct audience, tactics means the type of posts like the contest post, video post, etc.

Timeline refers to the duration your ad will run and at what time. The total spend is the total budget you have planned to incur along with the per day costing.

An appropriate mix of these four T's will help in drafting a campaign that will fetch good results. Social media marketers can also use paid service to increase Instagram followers and promote their business page to a large audience.

Track What Your Competitors Are Doing

There are several online tools available to check what campaigns your competitors are running. The paid version of these tools will even give a detailed view of the campaign idea, keywords used, and the statistics on the post engagement.

Moreover, these tools keep you updating on whether the 4 T’s are working in the correct direction or not. This helps you in deciding the exact posts that your audiences are appreciating and love to see again.

Try Influencer Marketing:

Influencers will give a great impact on your campaign. An Influencer means a social media personality with a high number of followers who can persuade a large audience with what they say.

Analyze what your audience engages with and collaborate with influencers to support your campaign. On the other end, keep tracking your followers and their location to serve them the best you have.  

Promote On All Social Channels:

Though Instagram can be the best channel for your promotion there are other social channels too. A marketer must run its business campaign on every channel keeping the budget factor in mind. Set a budget for your campaign you want to spend on each social channel.

Paid ads are proving to be highly effective.  With advanced features getting updated from time to time, it has become a strong network for social marketing.

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Advantages Of Facebook Paid Advertising Over the Organic Method

Published on 06.11.2020

Are you ready to get started with social media to market your products or services online? When it comes to brand building, a Facebook page with huge followers helps you to achieve your goal. It is an excellent platform that creates a big impact on your sales. Undoubtedly, a large audience uses it as a tool to engage with their network.

As per analytical statistics, more than 90% of the users have switched to mobile for searching what they want. Marketers need to sense the pulse of the Facebook algorithm to effectively use the paid ad platform. They can also buy Facebook followers to reach their target audience.          

Components of a Good Post

You need four crucial components in your Facebook post for promoting your business via the organic or paid method.

  • An attractive image/creative with a promotional message
  • A catchy description or caption depending on type of post.
  • Relevant Hashtags
  • Link of the blog/article in case of link post, a video for video post, GIF image, etc.

Advantages of Paid Advertising On Facebook

Organic marketing is directly proportional to likes and followers on your profile. Social media marketers try to increase Facebook likes to make their posts visible to the masses. However, paid advertising has certain benefits in terms of audience targeting and conversions.

Where organic means of promotion have certain limitations with less engagement, paid advertisements have numerous benefits. Here are some of them listed below.

It has a Budget Involved: 

Paid campaigns have a specific budget that decides the audience and number of days your ads will run. Remember, there is a minimum requirement of the budget to run your ads as per Facebook terms and conditions. You are free to set the limit on how much you want to spend.

The results are determined by the optimization techniques you adopt to get more number of leads at a less cost. Marketers can boost their business post to get high engagement in form of likes, shares, and comments. There are high probabilities to convert your leads into sales.

You can Choose Your Target Audience:   

Where organic marketing has no budget with a limited audience, the paid marketing provides the flexibility to choose your target audience. The more relevant selection of your audiences, the more leads you fetch keeping the cost per lead low. E.g, an advertisement of a real estate company selling their property, need to have a contact us form.

The form will capture the details like name, email id, phone number, etc. Creative ads fetch more leads and conversions. Choose your audience selectively to show them the ads they want to see.

Mobile Audience:

The penetration of smartphones in the youth has reached an unimaginable level. This has lead to more mobile users than desktop or tablets. People surf social sites during short breaks. There are 1.74 billion users of the Facebook app per day.

When your target audience sees what they want in the most creative way, they will reach to your business for an inquiry or conversion.

Location Targeting:

A paid campaign allows you to choose the exact location where you want to promote your Ad. If your service is for a specific location, let users in that location see your ads. Apart from location, it gives flexibility in setting audiences' age group.

Want to drive traffic to boost your business online? Do you want to reach a wide audience? Learn about how paid advertising works and the best possible technique to achieve social media marketing goals. Track the algorithm updates regularly to effectively advertise for your business to reach a social audience.

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How To Determine If Your Spotify Podcast Is Performing Well Or Not

Published on 04.11.2020

So you have made a great podcast. The sound, voices, and such all look great to you. Finally, you have decided to put it on Spotify. Now your eyes are glued on the numbers to see how your podcast is performing.

Many podcasters tend to look at only one factor to get the numbers and determine popularity. But the fact is that there are two main factors with which you should judge your podcast's performance. These are:

The Number Of Streams And Starts

On Spotify, you will be able to see the total number of people who started the podcast. Along with this, you will also be able to see the total stream numbers as well. Know that you will get one stream for someone who listens to your podcast for a full minute. These stats will allow you to determine how your podcast is doing.

As a result of these stats, you will understand better what works with your audience and what doesn't. Keep a note of the episodes which perform well than others. Try to learn from those and, if possible, replicate the overall topic.

The Followers And Listeners

The total number of followers and listeners you get on your podcast will allow you to determine its reach accurately. Spotify will allow you to know how many new listeners started new episodes. You will also keep track of your growth with this. If your podcast is loved by many, then you will find that the number of followers and listeners is growing with new episodes.

If you feel like your audience isn't growing at all, you can easily buy Spotify followers. With this, you will get to show off your follower count and get a real audience in the process. After all, people love to follow already popular things.

Overall, these are the two important metrics that will allow you to determine your podcast's growth. Keep an eye on your listener count, follower count, as well as on total number of steams. These stats will help you determine the future course of action regarding your podcast.

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The Major Two Tips To Make Your Spotify Playlist Popular

Published on 02.11.2020

So you have made that playlist, which will make any party amazing. You know that it is amazing; your friends know that it is amazing, so you have taken the next logical step and put it on Spotify. But days pass by, and you don't get any followers on it at all. You can't understand the issue, but we do.

There are millions of playlists on Spotify. Why should anyone get drawn to your curated list? You will have to give them a reason to. If you want your playlist to be popular, then keep the following tips in mind:

Give A Unique Name

There are plenty of playlists on Spotify with generic names like- romantic tunes, old rock songs, and similar titles. So if you give your playlist such a name, it will get lost in the crowd. To ensure that you have a hit on your hands, give your list a unique name.

To select a name, look at the songs on your list. What do they make you feel? Do you feel sad, romantic, moody, or something else? Then pry further on and explore your feelings. Do you feel like floating or smashing things? Then maybe you can name your playlist based on that. Also, here's another bit of advice- don't change the playlist's name if you start gaining followers. That will make you bleed followers.

Know Your Target Audience

If you are creating a playlist to gain more followers on Spotify, try to frame your ideal target audience mentally. Put yourself in the shoes of your audience and create a vibe for them. Your playlist can be for when they are studying, going to the gym, playing some games, etc.

But ultimately, you don't know what an imaginary audience will like. So here comes your creativity. Make a playlist with the songs you like. Your songs might not be popularly liked, but that doesn't matter. Be unique and be creative. But when making the playlist, know that your audience will decide whether to follow or not based on the first couple of songs. So make sure that those songs are well-chosen and popular, at least. Know that this will allow you to get real Spotify followers.

Overall, note that your Spotify playlist will organically grow when you have great songs in it. Ensure that you keep your audience in mind while making your playlist and choosing a title for it. Also, make sure to rotate your playlist songs. Get rid of the old songs and put new songs in. If you follow these tips, then gradually, your Spotify playlist follower count will grow large and over time you could end up gaining thousands of followers and fans.

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Top Reasons Why LinkedIn should be an Integral Part of your Marketing Strategies

Published on 30.10.2020

With over 562 million users, LinkedIn is one of the largest professional networking sites. In the last few years, this professional social media platform has evolved as a powerful medium to generate leads. Nowadays, brands are emphasizing the power of this platform to build business relationships.

By posting engaging content and participating in industry discussions, businesses can connect to a large number of customers. Quite impressively, business owners are also using the professional social media platform to grow their email marketing list. In other words, it is an inseparable part of your digital marketing strategy.

Unlike other social media platforms, it is a professional platform. That’s why you can concentrate more on B2B marketing strategies via this professional social media platform. Buy genuine LinkedIn likes to increase the visibility of your brand in this professional social media platform.

Let’s take a look at some of the reasons which make this professional social media platform an integral part of your marketing strategies.

Offers your Brand with Increased Visibility

For B2B companies and marketers, it has emerged as a top networking platform. In terms of providing brands with visibility, this professional social media platform is always the preferred choice. A profile on this platform that is well-optimized has a higher chance of getting high ranks in SERPs.

Brands nowadays are optimizing their profile pages and company pages to connect to new customers. The most efficient way of increasing the visibility of your profile is by using relevant keywords. 

It generates more Leads

Traffic generated from this professional social media platform directly and via referrals have the highest conversion rate. Quite impressively, the lead conversion rates are higher than popular social media platforms like Facebook and Instagram.

For businesses in the B2B domain, it is a reliable social media platform. With this professional social media platform, you can stay on the radars of the customers easily. This professional social media platform also comes with a unique feature known as sponsored updates.

With sponsored updates, brands can pay to push promotional messages straight to the user’s feed. Businesses can target interested industries without competing against the noise of irrelevant brands. In a majority of times, a sponsored update is a great way to promote thought leadership content. This feature is also extremely helpful in carrying out niche marketing and increase website visitors.

This platform has a Greater Relevance

Reaching your target audiences in the right context is imperative for successful marketing. For B2B marketers operating in the social space, reaching customers in the right context can be tough. In other social media platforms, people aren’t looking for professional content while scrolling through their news feed.

However, on this professional social media platform, people login, especially to have access to professional content. With a large number of engaged executives and professionals, it’s no wonder why it is popular amongst marketers.

LinkedIn provides you Targeted Reach

It hosts a community of more than 580 million professionals. In other words, your B2B target audiences are certainly on the platform. This professional platform provides you with an array of filters and targeting parameters that would help in orienting campaigns.

So even if you are new to the world of marketing, you can easily use this platform to attract new customers. What’s more, it provides marketers with the opportunity to refine their marketing strategies.

Helps you with Research

It would be best if you gained a good understanding of your consumers and target audiences before formulating marketing strategies. Note that modern buyers prefer customized experiences more. You get to learn a lot of marketing techniques from groups present in this professional social media platform. The insights shared by big brands on this platform would also help you to learn.

To use this professional social media platform successfully for marketing, you have to prioritize building connections. Create a good profile that would attract the attention of the customers.

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