What's the best time to post on Instagram in 2022? Well, it's a new year, and everything changes a little bit. There will be significant changes over the course of the year, but you should be ready for this from the start! As of now, we know that Instagram accounts have a particular approach when it comes to the best time to post on Instagram.

For a good intro, we will need your imagination. Let's take a look at Lion King, and please, recall the scene where "Rafiki" presents Simba to the kingdom. Rafiki chose a perfect time to show off Simba because every animal of the empire saw a new prince!

Well, "Rafiki" is a marketer/advertising, and "Simba" could be a post on Instagram. If you choose post-time wisely, you'll reach the whole kingdom (fully reaching your followers base). Today, we will break down the tips on finding the best time to post on Instagram in 2022.

Let's go!

Is there a best time to post on Instagram?

This is a million-dollar question!

In the end, everything depends on the data. It's the same thing to ask about the cost of the campaign in Google or Facebook without understanding the data. The best time to post on Instagram depends on many factors:

• What month is it?
• What day of the week is it?
• Do you want to post in the daytime or nighttime?
• The niche of your account
• Lifestyle and preferences of your followers (for instance, you may have a brand praising '4 AM lifestyle", so you may consider posting on Instagram from 4 AM)

What is the best time of day to post on Instagram?

There is no specific best time of day to post on Instagram, and it's sad news. At the same time, big companies did a lot of research. After thoroughly checking 10 000 Instagram accounts and the engagement rate of each post, they found interesting data. Marketing companies found that the best time to post is between 11 AM and 2 PM. 

What's the worst day to post on Instagram?

We can follow the same research. During the data analysis, marketers found that Wednesday is the worst day to post on Instagram. There is no 'rocket science' behind Wednesday. We could only guess why Wednesday was chosen as the worst day to post on Instagram. Well, all the companies and accounts still post on Instagram. There is just one thing - posts get a lower engagement rate than other days.

In a short period, Instagram became the top-tier app. The new generation started posting more quality content on Instagram, and Facebook decided to buy a 9-months old company. It’s believed that Instagram is one of the most influential apps for businesses. If you are not fully utilizing Instagram, you are missing big time. Today, we will go through two crucial Instagram marketing tips with real examples.

Let’s get straight to the facts!

Switch to a business account right away!

It’s very important to switch from a regular account to a business. Why is it so important, you may ask?

Well..

Instagram business accounts make everything easy. First of all, you’ll be able to understand your account's data. Every niche has a specific ‘taste’ when it comes to liking, reacting and engaging to the post. A business account will give you essential data. When you run ad campaigns on Instagram, data will be beneficial. You’ll understand when to post, what type of content to post for high engagement and which country to focus more. When other businesses want to collab with your brand account, they will ask about the data - so, be ready with the ‘Instagram business account”. Check the image below - you see that Instagram business account gives more details about impressions, engagement, success rate, etc.

Product teasers on Instagram

Some of the brands on Instagram caught the ‘product teaser’ wave. It means that they post teasers of different products their brands sell. In this case, they bring more value to the Instagram users and give a little urgency. For instance, you can post product teasers and add ‘discount coupons’ or other types of urgency. Check the image below -  brand "GitMan Vintage" always posts 'product teasers' to promote their discount codes, new offers, etc.

Instagram has become a trendy app from the first days of creation. People share their favourite photos, products, services, etc. Over the years, some Instagram users became the audience's favourites, so they are named 'influencers'. Instagram influencer marketing became very big when businesses found that they could make a big profit while partnering with the influencers. In the end, it's not about the profit - people will associate your product/service with the influencer. So, today we will go through influencer marketing on Instagram and how you can choose influencers wisely so as not to have serious consequences in the future. A prominent example was Logan Paul when there was a big scandal, and he lost all the sponsors. At the same time, YouTube and Instagram audiences rejected buying products from the companies sponsoring him. It means that influencer marketing could be a big thing for any company, but you've to be careful while choosing them.

Let's get started!

Local influencers have to be outreached first.

When the company starts selling products, their first focus group is always the local city or particular region. In this case, you should focus on local influencers on Instagram. Local influencer marketing ads on Instagram come in very handy and are affordable compared to the global influencers. If you ship products in limited regions (countries, cities, etc.), you should focus on local influencers. Outreach local influencers and ask them for the statistics. Check the countries of the audience, and if they are truly local, you'll see that 80%+ has to be coming from a particular region. Check the image - there is one Instagram account that is specifically focused on Saint Lois and Metro area, so it's very local for the brands.

Different types of influencers

Influencers always fall into different niches. When it comes to other influencers, we don't mean the niches. There are four groups of influencers due to their number of followers.

Nano influencers: At this point, influencers have small followers, but they are very organic and natural.

Micro-influencers: This influencer has between 10 000 - 100 000 followers. They've already grown in the nano-period and have prominent tribes.

Macro influencers: When influencers have around a million followers, they are called MACRO. It means that they have gone global. 

Mega influencers: Mega influencers are everyone above 1 000 000 followers. 99% of the influencers in the MEGA bracket are popular globally. 

Dropshipping became very popular along with Ebay and Amazon. Over the years, people found new ways to advertise products online. First there was Facebook ad platform and then Mark’s team brought 9 months old Instagram. Currently, Instagram is the biggest trendy platform around the globe. When you spot the trends, it’s already advertised on Instagram. If you want to learn more about influencer marketing on Instagram, then you’ve come to the right place. We will talk about the reasons why Influencer marketing works with dropshipping and how big sharks are making 7 figures revenue every year. There could be many Influencer marketing strategies especially for 2022. Today we will focus only on trendy ones that will dominate this year.

Make a strong coffee and let’s go!

Engagement rate matters the most

You may find a good influencer who seems thrilling. At the same time, he/she might have a very bad engagement rate. What's the engagement rate? If the Instagram account has 1 000 followers and gets on average 50 reactions (likes) on the last 5 posts, then the average engagement rate would be 5%. You need to find an influencer account that has 10%+ engagement rate. It will be hard because the bigger influencer the lower the engagement rate. High engagement rate means that followers care about the account’s posts & sayings. Chances will be higher that they will buy your product/services. Engagement rate could be the main reason why influencer marketing works on Instagram. Check the image below - David Dobrik (YouTube and digital space influencer) has 12+ million followers and gets 2+ million likes on average. It means that David's account has high engagement rate and it's right account to partnership. 

Check the historical date

If the engagement rate is good and everything seems reasonable (even price for the deal), then you may go for the closing of the deal. Stop, don’t jump into the deal right away - we have one more step left - checking the historical date. It will show you whether an account gets followers naturally or they buy it. Check the image below - you see that account of Cristiano Ronaldo's account is staying consistent with the followers number, so it’s natural. 

2022 is the year of the HQ content. Yes, Instagram was always the spot of the highest quality content. Especially 2022 would be the time when people won't even look at the low-quality content. Today, we will talk about the Instagram content for products if you own the business. You should mix both - professional photos with user generated content. 

Let’s start!

How to photograph products like a pro? 

It is not easy to produce great photos of products when you are only starting out, but it is much easier when you know "how to". Today there are more and more opportunities for photographers who are willing to learn product photography. With the right knowledge, equipment & software this field can provide enough income for your family. 

What do I need to create high quality photos?

If you want to produce high quality photos, what you need is a great camera and a great lens. It's that simple! The secret ingredient is the combination of these two essential components.

IG content creators should learn from astrophotography pros.

In general terms, having a wide aperture at short focal length is very important: low f/numbers like f/2 or f/2.8 improve the speed and ease of focusing and they increase the amount of light collected. This is how astrophotographers work. Keep in mind that Astrophotography has the best quality photos (content) nowadays, so learn from them.

User generated content explained!

User generated content (UGC) is any content that has been uploaded or created by users of the internet. It can take the form of videos, blogs, images, social media posts and reviews. UGC is sometimes also referred to as consumer generated media (CGM). Check the image below - you see how StarBucks is using user generated content frequently.

If you've spent any time on Instagram in recent years you will have seen an abundance of UGC in your news feed. You'll probably also be aware of how influential this type of content could be in purchasing decisions. If people are posting about liking a product it's easy to assume others might like it too! This type of marketing technique tends to work best when targeting younger demographics who are more likely to be influenced by their peers than older generations - Econs.

If you are spending money on Instagram marketing and don’t get ‘good’ results, then you’ve come to the right place. As you may know, Instagram is a fast-changing eco-system and the algorithm update happens every day. That’s why you should stay on top of the latest trends. Today, we will go through the latest trends that dominate Instagram.

Let’s dive deep!

Instagram shopping is here to dominate 

You're scrolling through your Instagram feed, looking for the perfect coffee table to complement your Ikea or other brand shelving unit when you see it. The picture looks like any other image uploaded by one of your friends or influencer marketing accounts, but this time something is different. It's an ad for an online store and keep in mind that Instagram shopping is here to dominate. The team, working on the new features, say that IG shopping will be there for upcoming years. Check the image below - you see how products will be displayed on Instagram!

The latest data shows that Instagram shopping will be big:

• 70% of the IG users discover new products via Instagram. It means that the Instagram shopping button along with the product photo would be amazing.

• Up to 90% of the IG users say that they were influenced by the Instagram influencers

Live streaming on Instagram

Is it worth to live stream on Instagram, you may ask! Hear me out now - YES! IT IS!

Over 25 million users watch Instagram live streams every day!

And you can grow your account much faster when you add live video in your content plan. You can also share moments from your live stream to increase engagement.

But YouTube still has a larger audience than IGTV and Live only comes with limited features. So, if you want to reach more people, I would recommend doing both: using IGTV for longer videos and YouTube for "live" uploads. This way, you will be able to get the best of both worlds. Which means more views and followers on Social Media! Check the image below - you see that it's easy to add more people in the live streams to make people interested in the video!

In the old times, people used to meet with friends and family for shopping. The one who wants to buy anything must go out of his/her home and find a market or showroom. In that time there were no online websites where you can purchase without going outside. But now everything has changed! With the increasing generation of technology, things have been developed very greatly.

In recent years, the ecommerce industry is booming from all over the world. People from various countries are buying products from different parts of the world. In the end, we have finally come up with Instagram shopping.

What is Instagram shopping?  

Instagram shopping is a new feature that allows you to discover and purchase products from within the Instagram app. You can access it by clicking on a new Shopping tab which will appear in the Explore menu. If you're not already following any brand accounts, you'll see a mix of recommendations from Instagram as well as suggestions from brands you may like based on your previous likes and follows, or those shared by people with similar interests.

If you have previously followed some shopping-related accounts, they will also show up here so be sure to check out your own list of followers if there are any shopping brands you that aren't showing up for. Check the image below - These goals are officialy from Instagram team for the shopping in-built system.

Why is Instagram shopping different? 

The reason why Instagram shopping is different is that you are on the lookout for speedy purchases. You search for something which can be delivered immediately or even in some cases, very soon. It doesn't matter if the item comes from Japan, India, Italy or any other place of your interest; getting hold of it quickly is what matters to you. The only thing that matters here is convenience and a sense of urgency. If a product isn't available in your country then you might have to wait for a few weeks before it lands at your doorstep but this holds no meaning when there are competitors offering the same services within days/hours/minutes!

Who benefits from Instagram shopping? 

The data generated from Instagram shopping could be used by businesses to create customized experiences for users and better targeted ad campaigns. About 1/3 of online retail sales come from mobile devices and this number is expected to increase as more and more people adopt smart phone technology. 

Instagram is one of the most popular social media apps at the moment, and it's by far our (SocialWick’s team) favourite. One of Instagram’s best features is the use of hashtags to make photos discoverable by many different people who share similar interests. 

Let's go!

General research of hashtags

If you search for #dogsofinstagram, you'll find that there are millions of dogs (and even some cats) posting their own cute photos to that hashtag! It’s an easy way for people to connect with each other and discover new content they might like. Plus following certain hashtags can help you expand your network and gain more followers too! Check the image below - you see #dogsofinstagram is the most popular space itself.

You may ask - what’s the simplest This is the question that many of you have asked me lately. The thing with Instagram hashtags is that there are a lot to choose from and it can be overwhelming. I am going to share with you my secret hack for finding the best hashtags on Instagram. It's really simple, yet very effective! This marketing strategy has proven itself over time, but this doesn't mean it's easy at all. The thing is, spending hours trying to find good hashtags for your content is quite annoying and not very productive, mainly because there are millions of other people doing

How to understand whether Hashtag is good or not?

The answer is the number of posts that contain this hashtag. Yes, you read it right. The more posts that contain a specific word, phrase or hashtag in their description, the better it is for you to get views and people clicking on your pictures and videos and viewing and liking and following (etc) your page in order to see what about! "Best hashtags" in short words: popular hashtags. Popularity results from popularity which leads to more popularity. The same could be said about the #dogsofinstagram - you see that more than 260+ million posts have mentioned that hashtag - so, it's very popular one!

Do you consider a successful TikTok marketing strategy for your business/company? Well, you’ve come to the right place. Our team has been working with TikTok advertising for more than a year. We have known the ups and downs of the platform for the last couple of months. It’s been a true roller-coaster, but it’s visible what would be a perfect deal in 2022. 

No more words, let us introduce tips on how to create a successful TikTok marketing strategy in 2022:

User-generated TikTok work like a charm

We have been testing a few approaches to TikTok. As you are the business owner or the representative, your main goal is to tell the brand’s story via short videos. What’s a better way to tell a story if not video from the customer? We are not focusing on the old-style testimonials. No, ask your customers to create user-generated content (regular short-video) with modern music and tag the brand. It would be enough to boost your brand’s awareness on the platform. Check how regular TikTok users are creating UGC videos for GymShark - engagemnt with this video is quite high.

Advertising on Tiktok 

As you may know, TikTok started offering ads a few months ago. The platform was flooded with businesses ready to spend millions of dollars on ad campaigns. TikTok Ad team said one actual quote “Make TikTok, Not Ads”. The main idea of this quote is that you should not focus on traditional (native) advertising. Regular video ads won’t work on TikTok. If something is working on Facebook or Twitter, it won’t work on TikTok. It’s a truly exceptional and different style of advertising. You should “Create a TikTok” and put everything into the latest trend’s perspective. Look for the latest trends in your niche and make your short videos into that perspective. Creating real TikTok and not just regular video ads would give your company better ROI. Check the official notes from TikTok Ad team - They have noted everything in one image.

Do you want to unlock the true potential of YouTube in 2022? Well, you’ve come to the right place. Today, our team will share unique YouTube trends you can’t ignore next year. Implement these tips in the daily campaigns, and you’ll see how those will transform channels.

Let's goo!

Live Streaming on YouTube

It’s the biggest trend in upcoming 2022. More people love watching other people’s lives, work, gaming, singing, etc. YouTube live stream is not limited to gaming only. However, the gaming community is massive on that platform. Keep in mind that YouTube is competing with Twitch. Both platforms have a huge presence of daily users. Twitch started as a gaming streaming platform. Now, both - YouTube and Twitch are doing well in terms of the competition. Experts believe that YouTube will go bigger on live streaming, so don’t lose this chance. Start streaming and get very connected with the people watching streams. Check the image below - that's how YouTube live streaming looks like. You can go viral during the live stream and end up on the trending page (while getting millions of potential views)

Run events regularly - that’s what experts suggest to do in 2022. If you want to start streaming, your events have to be regular on YouTube. The subscribers and potential buyers will connect particular dates to your live streams. At this point - you’ve won many loyal fans for the product/brand/services.

YouTube shorts to the moon

TikTok was the most popular app of 2021. Pandemic and lockdowns have shown the popularity of the short videos. At the same time, instant gratification plays a big role. If you want to see a funny video, you’ll achieve that goal in just a matter of seconds - just scroll down until you are satisfied. That’s called instant gratification, and that’s why TikTok became the N1 app of 2021. YouTube ‘shorts’ feature is on the same road. The team behind YouTube saw that opportunity and invested a lot in this feature. As of now, millions of people have added YouTube shorts to the platform.