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» How to Post a Blog on Instagram
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» Views and Impressions on TikTok in 2024
» Why hashtag performance has a big impact on TikTok account success
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» Using TikTok on a Mac or PC Step By Step Guide
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» Instagram REELS feature is here to dominate
» The best time to post on Instagram in 2022 explained
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» What is SocialWick

How to Post a Blog on Instagram

Published on 25.05.2024 by Tracey Chizoba Fletcher

If you are a blogger looking for a way to promote your blog, one way you can do that is through Instagram. While Instagram is a visual platform that focuses more on images and videos, you can still post your blog on the platform. However, if you are getting started on Instagram, it can be hard to understand how to use it to promote your blog post. Fortunately, this article will guide you on how to do that!

What You Need to Post a Blog on Instagram

Before you share your blog on Instagram, you will need the following:

  • An outstanding image. This should be an Instagram-worthy image to catch your audience’s attention. It should meet the minimum dimensions recommended by IG which are 640 pixels by 640 pixels. If you are using someone else’s image, get the rights to the image.
  • A summary of your blog post. You should have a summary that explains what the blog post is about. These words should add curiosity to the reader, making them want to read the blog post.
  • A link to your blog post. If you want your Instagram followers to read your blog post, you should include its link. Since the link may be a bit long, you can shorten it using a tool such as Bitly.

Armed with the tools above, it is now time to post the blog on Instagram. Start by uploading the image to the platform. You can also add all the essential elements such as filters. In the description, you can include the hashtag #new blogpost. We recommend you read our guide on the top 5 Instagram hashtag examples.

How to Promote Your Blog Post on Instagram

As suggested earlier, Instagram is a visual-driven platform and so, there isn't a lot of room for text. So, you may be wondering how to share your blog post and make it noticeable in the many visual posts. Here are ways of doing that.

Share the Link in the Bio

Instagram allows you to add one link to your bio. This means that this can be one of the best ways of sharing your blog posts. But if you are creating several posts every week, it will pose a challenge for you. You will need to keep changing the link every time you create a new blog post. 

This will not only be difficult to do but it will also mean that the previous article will stop receiving clicks. Fortunately, there are tools you can use such as Later’s Linkin.bio that will enable you to share different bios from one landing page.

Repurposing A Blog On Instagram

We have explained how you can share your blog posts on Instagram. But what if you want to repurpose the blog post and turn it into an Instagram post? Here is how to do that:

Share an Impactful Post From the Blog

If you already have a thought-provoking quote in your blog post, this can be a good option to share on Instagram. When considering such a quote to share, think of something that will grab the reader's attention and encourage them to click and read the full article.

Since Instagram is a visual site, you need to repurpose the comment to be in the form of an image. Doing that doesn't have to be hard, as you can make use of tools such as Canva to cover the quote with a gorgeous backdrop or infographics. You can then upload the image directly to Instagram. Alternatively, if you have a background in graphics design, you can create the design yourself.

Below or above the post, you can add details or context to the quote. You can take out an actual quote from the blog. Ensure that you add hashtags to the post so that your blog post image will be easy to discover.

Use a Post (Carousel)

Perhaps you want to provide more details about the blog post. One way of doing that is through a post (carousel). When we talk of posts (carousel), we are referring to multiple images of up to ten combined in one post. As we shared in the previous part, you will need to cover outstanding quotes from the blog posts on your image.

Using Reels and Longer Videos to Promote Blog Posts

With the algorithm of Instagram giving a lot of prominence to videos, reels are now in vogue. A reel is a short video that is usually between 60 to 90 seconds long. When using them to promote your blog post, be creative. Add elements such as music, text, and filters. Creating a reel doesn't have to be hard as the Instagram platform will show you the process.

So, how do you share your blog post on a reel? One of the options is to take out a series of images to create an Instagram carousel post. Another option is to interview someone knowledgeable about the topic of the blog post and share a short video clip of the interview. You can also use longer videos to promote your blog posts, even though these are not as popular as the reels.

Use Instagram Stories to Share Your Blog Posts

Instagram recently introduced the link sticker feature that enables users to drive traffic back to their blog posts. This is one of the features that you should take advantage of. However, for the maximum impact, you should draw your audience’s attention to the link sticker. You can do that using a customized template or even some outstanding GIFs. 

Remember that Instagram stories usually disappear after 24 hours. To avoid that you should save them as highlights so that all users visiting your profile will see them. Here are ways to use stories to promote your blog posts.

Use Captions as Teasers

Captions can be an invaluable tool for promoting your blog posts on Instagram. This is because they provide an unmatched opportunity to share a teaser of the blog post. The goal is to convince readers to get more details in the blog post. Therefore, use enticing snippets and invite your audience to find out more on the link in the bio.

Share Behind-the-scenes Images or Videos

You can show your audience the behind-the-scenes image or video behind the process of creating the blog post. This can provide your viewers with a personal connection, make them familiar with your brand, and encourage them to engage with your brand. This is one of the great ways to use Instagram stories to market your brand.

Add Polls or Quizzes on Your Latest Blog Posts

Again, this move will help encourage engagement. The goal may be to receive feedback on your post or even test ideas for a blog post. For instance, you can ask your followers what they want to read next, what their view on your previous post is, or what challenges they encounter in your niche. This information will help you understand your audience better and create content that meets their needs.

User Stickers to Add Fun

If you want to add some fun and flair to your posts, stickers will enable you to do that. They can help you add humor, highlight key information, and express emotions. Stickers will help you draw attention to your blog post or the call to action. With proper use of stickers, you can make your Instagram stories engaging, relatable, and memorable.

Use Swipeup

Another key feature that will help you drive traffic to your blog is Swipeup. The feature allows you to interlink stories with blog posts or any other external link. However, to be able to use this feature, your accounts should have at least 10K followers or be verified.

Once you have access to the features, you can then swipe up to direct followers to your latest blog post. Therefore, this is an important feature that enables you to make your stories more valuable and actionable.

Connect With Your Audience Through Live Videos

With live videos, not only can you broadcast live to your followers but you can also create a community with them. You can do a lot during the live video sessions such as:

  • Provide insights into your new blog posts.
  • Answer questions from your followers.
  • Give advice.
  • Provide a preview of your personality.

For instance, Live videos can help you do Q&A sessions or tutorials. People can find your content more authentic and interactive when you use live videos. You should also find a good way of using music during a live Instagram session.  We recommend that you also find Instagram live videos to learn from others.

Expand Your Reach Through Collaborations

Instagram collaborations involve partnering with other creators to promote each other’s content. By collaborating with creators, not only will you expand your reach but you will attract a new audience to your blog. You can collaborate to create different types of content such as joint stories, featured guest posts, swap shoutouts, and even co-hosting live events. When collaborating, ensure that you do so with other bloggers in your niche.

Highlights for Best Stories

With the Highlights feature, you can save your Instagram stories to your profile. As noted earlier, it ensures that the stories don’t disappear after 24 hours. For the best result, ensure that you only include your best blogs in the Highlights. You can also use this feature to show your expertise in the niche and provide your blog’s testimonials, reviews, recommendations, and a lot more.

Instagram Ad for Promoting Blog Posts

You can promote your blog post on Instagram by running ads that direct people to your blog.  Not only are Instagram ads simple to set up but they are also very effective in driving traffic to your site. Another benefit of Instagram ads is that they are relatively cheap compared to other advertising methods. Since Instagram allows you to set up multiple campaigns at the same time, they can be a great choice for testing different ad formats to find one that produces the best results.

When setting up your ad, make sure you consider your target audience. That way, you will be in a better position to create ads that speak to them. You can tailor ads to appear in specific people’s feeds. That means they will be seen by people who are likely to be interested in your blog posts. Also, ensure that you also use targeting options such as age, location, gender, and interest. 

After setting up the ad, keep tracking its performance. You can then use the data to optimize your campaign and get even better results in the future. Also, use visually appealing ads for your target audience. Finally, ensure that the ad links back to a landing page where your potential customers can learn more about your blog.

Building a Community for Your Blog

While you can use the above steps to post and promote your blog on Instagram, there is one step that you should not forget. This involves building a community. When people feel that they are part of your brand, they are more likely to respond to your call-to-action and engage with your content and blog posts. Besides, the Instagram algorithm will reward your posts with a higher ranking when you have a bigger audience reacting to your blog post.  

Here are a few tips that will help you build rapport with your target audience.

  • Take time to understand your follower's likes and dislikes.
  • When your audience comments on your posts, engage with them by liking and responding to their comments.
  • Create a pinned comment for your most engaging followers. This can encourage dialogue around the topic of your blog post.

Final Thoughts

Many bloggers feel that Instagram isn't the right place to post their blog posts. Since it's more geared towards images and videos, they feel that there is no room for text. Instead, they concentrate on other platforms such as LinkedIn.

However, these text-based platforms also mean that competition for eyeballs is higher than that of Instagram. That's why you should not ignore sharing your blog on Instagram. By following our guide, you can easily post your blog on Instagram and see growth in your account. We also recommend you read our ultimate guide on how to go live on Instagram.

Read more »

Top 8 Best New Spotify Artist In 2024

Published on 20.05.2024 by Tracey Chizoba Fletcher

There is no doubt that Spotify is the biggest music streaming service. With over 500 million monthly users and a library of over 80 million songs, you can enjoy an unmatched experience when streaming on Spotify. However, this can also provide a challenge in choosing an artist to add to your playlist. Fortunately, this article provides everything you need to know about choosing a Spotify artist.

How to See Your Top Spotify Artists

The Spotify website has great stats that will provide insights into your listening habits in a few steps. These are:

  • Visit the Spotify Stats. Use your Spotify credentials to log in. If you have already logged into your Spotify account on a website, you may need to give the browser permission to access it. To do that, click on Agree. If you want to, you can also change your Spotify username.
  • Select Top Artist. This will show you the top artists you have listened to in the last four weeks. If you want to change the period, you can easily change it to 6 or 12 months.

These stats will provide insights into your favorite Spotify artists. You may also read our comparison of Spotify vs. SoundCloud to see which is best for you.

How to See Artist Details on Spotify

Spotify will not provide you with the details of the top artist. However, there are various artist details you can easily find on Spotify. To see the artists you have visited recently, you can visit Your Library. From the top menu, choose Your Library, then, choose Artist. If you are accessing Spotify on a website, select Home, followed by Artist.

You can scroll down until you find the option to add an artist. You can then tap on more artists you might like. With the right streaming equipment, you can have an unmatched listening experience.

Top 10 Best New Spotify Artist In 2024

We have already shown you how to see the top artists you have been listening to recently. If you want to listen to the latest artists, here are the top recommendations for 2024.

1. Ice Spice

In 2024, IceSpice is considered New York's Queen of Rap. Her star has risen steadily, since releasing music in 2021 as a student of communication and playing basketball at Suny Purchase. In 2022, she released a chart-topping single, Munch (Feelin' u). The song caught Drake's attention, and he played it on his radio station. Soon, the song started becoming popular on TikTok.

On Spotify, Ice Spice's popularity continues to rise with her single, Boy’s a Liar, receiving over 800 million streams. Barbie World follows this at over 450 million streams, and  Princess Diana (a collaboration with Nicki Minja) receives over 200 million streams. Her other well-performing Single is In Ha Hood, which has over 180 million streams.

2. Norah Kahan

Another artist who had a great year in 2023 and has continued to build on it in 2024 is Norah Kahan. His single, Hurt Somebody, gave him his breakthrough, achieving Gold status in 2023, and he remained at the top of the chart in many international markets. After that, he released two singles, I Was/I Am (2021) and Stick Season (2022), which also proved successful.

The Stick Season single has received over 800 million streams on Spotify and gets three million streams every day. Other songs like Hurt Somebody and Norther Attitude have also been receiving exemplary performances on the platform with over 300 million streams and 250 million streams, respectively.

3. Victoria Monét 

Victoria Monét is an American R n’ B singer and songwriter who first gained recognition because of her song writing skills. She began her musical career by releasing several extended plays, and her 2020 release, Jaguar, proved successful. However, her commercial breakthrough happened in 2023 with the release of Jaguar 2. 

Victoria's top-performing song on Spotify is a collaboration with Ariana Grande, which has over 184 million streams. Her other most streamed songs on Spotify are We Might Even Be Falling In Love (Interlude) with over 131 million streams and On My Mama with over 108 Million streams.

4. Gracie Abrams

Gracie Abrams started her career in 2020 when she signed with Interscope Studio releasing Extended Plays Minor. In 2021, she released another single, This is What It Feels Like. However, she started receiving relative success in 2023 when she released Good Riddance. After that, she went on the Sour tour with Olivia Rodrigo, where she was the curtain raiser. In 2023, she also performed in Taylor Swift’s Eras Tour.

With these milestones, she was nominated as the Best New Artist at the 66th Grammy Awards. Her 2023 single in collaboration with Noah Kahan, Everywhere, Everything, saw her entry into the Billboard Hot 100. Her Spotify Streams have reached over 1.8 billion. 

Her most popular songs on Spotify are I Miss You, I’m Sorry, with 314 million streams, 21 with 133 million streams, and Feels Like with 129 million streams. Others like Stay and  Mess It Up follow closely with 128 million and 109 million Spotify streams.

5. Jelly Roll

While Jelly started his career in 2003, he only rose to fame when he released his single Need a Favor (2023) and Son of a Sinner (2021). The latter won him three CMT Music Awards and was nominated for the Grammy for Best New Artist.

This success has been replicated in his Spotify Stream, with his Son of a Sinner receiving 178 million streams while Need a Favor received 150 million. His other top-performing songs on Spotify are Save Me, which has 138 million streams, and Wild Ones, which has 130 million.

6. Coco Jones

While she started her music career in 2010 with her song, Extended Play, Coco Jones only received her commercial break in 2022 when she was signed by Def Jam Records and released a single, ICU, in October of the same year. 

The song received considerable success and entered the Billboard Hot 100. It also won a Grammy Award in the category of Best R&B Performance. She built on its popularity and released What Didn't I Tell You. She was later listed among the Artists to Watch in 2023.

Her top songs on Spotify are ICU, which has 48 million streams, and Moments of Your Life, which has 41 million. Others are Tummy Hurts with 10 million streams, Until the End of Times with 9 million streams, and ICU with 9 million.

7. Fred Again

Fred Again is an English singer, songwriter, record producer, and multi-instrumentalist. Fred has collaborated with various artists. In 2024, he was nominated for Best New Artist, while his Actual Life 3, and Rumble won in the Best Dance/Electronic Album category.

Some of his top-streamed songs on Spotify are Adore You with 59 million streams, Leave Me Alone with 56 million, and Marea with 43 million. Others are Delilah (Pull me out of this) and Rumble, with 22 million streams.

8. The War and Treaty

The American musical duo, The War and Treaty, debuted on the musical scene in 2018 with their album, Healing Tide, which received critical success. This was followed by Hearts Town, where they collaborated with Emmylou Harris and appeared in Triple A’s Top 40. In 2023, they released Lover Game, in which Hey Driver appeared in the top 20 Billboard Hot 100. The musicians were the first black duo nominated for the Duo of the Year Award in the Country Music Association Award.

Their song, Hey Driver, has reached over 187 million streams on Spotify with over 600k daily streams. Some of their songs with high streams are Are You Ready to Love Me with 12 million streams and Down to the River with 6 million.

FAQs on Best New Spotify Artist In 2024

Here are some frequently asked questions on the best new Spotify artist 2024.

What is streaming on Spotify?

According to the Spotify context, a stream refers to each instance when a song is played. Whether a song is played partially or in full, it is considered a stream as long as it's within the minimum requirements.

Who is the most followed Spotify artist?

Taylor Swift is the most followed artist on Spotify with over 109 million followers. She has grown her Spotify account organically. However, many musicians resort to buying Spotify followers to grow their following.

What is the most streamed song on Spotify?

Weeknd’s Blinding Lights is the most streamed song on Spotify with over 4 billion streams.

What is the fastest album to reach 1 billion streams on Spotify?

The Tortured Poet Department by Taylor Swift has the record of being the only album to pass 1 billion streams in one week.

Which rapper has the most songs with over 1 billion streams?

Drake has the most songs with over 1 billion streams.


The above musicians have been nominated for the Best New Spotify Artist 2024. With their acclaim, it's clear that they are among the biggest rising stars. This success can also be seen from the high number of streams on Spotify. You may want to check out other Spotify artists like Dixie Damerio.























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A Guide to Upgrade to Spotify Premium

Published on 19.05.2024 by Tracey Chizoba Fletcher

Spotify is a top music streaming platform with over 100 million music tracks in its library. The streaming site grants users access to the music library no matter their subscription level. While the streaming service has over 574 million users, only 226 million are paid subscribers. This can be attributed to the fact that Spotify has a free ad-supported service, which makes most users feel like it's not worth paying to listen to music on Spotify. 

In this article, we will look at whether it's worth upgrading to Spotify Premium. We also recommend that you check out our comparison between Spotify and Soundcloud to see which service you should subscribe to.


Is It Worth Upgrading to Spotify Premium?

If you are wondering if it’s worth it subscribing to Spotify Premium, here are some good reasons:

Ads-free Streaming

This is the most well-known benefit of subscribing to Spotify Premium; the ability to stream your favorite music ad-free. If you have already created a playlist on Spotify, you understand how annoying it can be to have your streaming interrupted by unwanted music. By subscribing, you can ensure that you can stream music free of ads. 

Music Library

Both free and paid Spotify users have the same access to the library of over 80 million songs and podcasts. If your concern is the music library, the free version is enough. Recently, Spotify has allowed users to release new music exclusively to premium subscribers for two weeks. Therefore, the premium version gives you access to exclusive music that you cannot find in the free version.

Remove Shuffle Mode Only

Another great benefit of subscribing to the Spotify Premium is the ability to play music in the exact order you want. The free version limits you to the shuffle mode outside your selected playlist. At times, you will have a bad song ruining your music listening time. But with the paid subscription, you can remove the reshuffle mode and play your music in the order you want it to be.

Unlimited Skip and Replay Option

When using the free Spotify version, you can only skip a maximum of six songs per hour.  However, on the paid version you get an unlimited skip option. Besides, you can replay a song as often as you want when playing on mobile.

Better Audio Quality

When using the free Spotify version, you can only play music in the normal quality mode which is 96 kbps (kilobits per second), or the high-quality mode which is 160 kbps. These are the maximum bitrate you can achieve in the free version. However, when using the paid version, you can achieve a very high streaming with a maximum of 320 kbps.

This makes for better and more detailed audio quality as long as you are using high-quality audio and speaker equipment. The only exception is the podcast where the bitrate is 96 kbps for all gadgets apart from a web player whose default settings are 128 kbps.

Offline Listening

With Spotify Premium, you can download up to 10,000 songs to listen offline. This can be a good choice to help you save your data usage. What is even better is that you can download the songs on up to five different devices. However, you will need to download each playlist at a time as you cannot download all the songs in your library simultaneously. Shopify will remove your download if you are not online for 30 days.

Play the Full Album

If you have a favorite musician, you may want to listen to their album in full. If there is a favorite song in the album, you might want to keep hitting the repeat button. If you use the free version, you cannot play the whole album using the app on your mobile phone. Besides, there are no other features, such as rewind or replay, when listening on a tablet or web player. However, Spotify Premium allows you to play the whole album on any device.

Overseas Streaming

If you are on the free version, you can only continue streaming music for 14 days. However, on the paid version, there is no limit to how long you can continue playing the playlist.

What Are the Spotify Premium Plans?

There are several plans available under the Spotify Premium plans. These are divided into four categories depending on the number of users. These are:

  • Individual: Costs $10.999 per month, with the first three months being free. On top of the music, it comes with 25 hours of audiobook listening.
  • Duo Premium. This plan costs $14.99 per month and also comes with 15 hours of audiobook listening.
  • Premium Family. This plan costs $16.99 monthly and allows up to six premium accounts including kids' accounts. It allows kids to access Spotify and has 15 hours of audiobook listening.
  • Spotify students. This plan specifically allows students to listen to music nonstop every month for $5.99 afterwards. The package is free for one month. Besides, it comes with a free Hulu package.

How to Subscribe to Spotify Premium

While Spotify Premium is worth the money, one of its challenges is that it is not easy to sign up for the Premium version. When you try to subscribe through the app, you are usually directed to a subscription page, no matter the device you use.

If you would want to subscribe to Spotify Premium and stream music without any limitations, you can follow the following steps:

  • Visit the Spotify Premium webpage.
  • Tap on Visit Spotify Premium and sign into your account. You can learn how to change your Spotify account.
  • Choose the view plan option.
  • Choose a subscription method.
  • Choose to get started.
  • Choose a payment method in your region and enter your payment details.
  • Select Buy Now to Upgrade.

You will receive a message confirmation that you have subscribed to Spotify Premium. If you are still not convinced whether the premium option is good for you, you can use the 30-day free trial period. You will now start enjoying the perks of being a Spotify Premium member.

How to Enjoy Spotify Premium Without Paying

There are other services you can buy that will give you access to the Spotify premium without paying extra. But before you buy the package, note that each of these products have their own terms and conditions. These are:

  • Paypal. If you are a PayPal user, you are given free Spotify Premium access for three months.
  • AT&T. Any Spotify user who signs up for AT&T Unlimited gets six months of Spotify Premium free.
  • Xbox Game Pass Ultimate. A new Xbox Game Pass Ultimate subscription will give you six months of access to Spotify Premium.

We recommend you read our guide on increasing your Spotify followers.

Common Spotify Premium Troubleshooting Tips

If your Spotify Premium isn't working, after you have signed up and bought a package, there are several troubleshooting tips.

Log In and Out

At times, Spotify may fail to work because of a simple system error. When that happens, you can try to initiate a system reset by signing in and out of your device. You must also double-check to ensure you have signed in using the right details. Ensure that you log in using the email you used to sign up.

Confirm Payment Status

After entering your account details, you need to double-check to ensure that the payment was completed. If you want to contact support to confirm, you can use the following steps:

  • Visit the Spotify website on your mobile browser. At the top right corner, click on your account profile icon, followed by Account.
  • A new page will open where you can click on Manage Your Plan.
  • Under the Payment Option, choose a link to contact support.

How to Cancel Spotify Payment 

If you are unsatisfied with the premium account's benefits or cannot afford a monthly subscription, you can cancel your subscription. You can do that with just a few clicks. 

  • Log in to Spotify on your favorite mobile browser.
  • Click on Manage Your Plan.
  • Select Change Plan
  • Choose Cancel Subscription
  • A pop-up will appear requiring you to confirm your choice. Confirm your action.

Remember that your Spotify Subscription will remain active until the expiry of your current package. After the package has expired, you will be downgraded to the free plan. You can also check out the digital marketing trends you can't ignore in 2024.


A Spotify Premium account ensures you can listen to your favorite music without any ad interruption. Besides, upgrading to a Spotify account is easy, quick, and safe. Additionally, there is a wide range of premium packages that meet different users' needs.

Finally, if you subscribe to the premium version and are unsatisfied, you can always cancel your subscription. By reading our guide, it should be easy to subscribe or cancel the Spotify Premium. We recommend you also read our guide on creating a social media marketing plan.

















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Best Instagram Accounts to Follow for Knowledge

Published on 18.05.2024 by Tracey Chizoba Fletcher

Unlike what many think, Instagram isn't only for viewing photos of your family, friends, and favorite celebrities. In the endless scrolling on the social media platform, there are resourceful accounts that decimate lots of helpful knowledge. 

Whether you want to learn a skill such as cooking, mowing a lawn, or even baking, Instagram has such knowledge. If you are searching for an Instagram account to follow for knowledge, we have rounded up some of the top options. These accounts will provide you with essential knowledge and a preview of the latest Instagram marketing trends.

How You Can Use Instagram

Before we share the best Instagram accounts to follow for knowledge, let's look at some of the ways you can use instagram.

  • Catching up with family and friends. This is the main reason why many people are on Instagram. They want to see their close friends' pictures and share theirs. If you like making friends, Instagram can be an invaluable tool that will enable you to do that.
  • Marketing products or services. Many brands join Instagram to promote their products and services. With the right Instagram marketing tips, the platform can give a lot of visibility to your posts.
  • Learning. Instead of using Instagram as a distraction, you can use it as an educational asset. In this article, we will focus on using Instagram for learning.

How to Find Education Accounts to Follow on Instagram

If you want to learn something on Instagram, you need to find accounts that share the knowledge you seek. Depending on the kind of information you are searching for, this may be more challenging than it sounds. With so many people and organizations on Instagram, it's difficult to find the information you are searching for. Fortunately, there are ways to help you find educational content on Instagram. These are:

Explore Feature

Instagram uses the Explore Feature to suggest videos and images it believes you would be interested in based on different factors such as popularity, your location, and posts you have previously liked. If you are searching for good education accounts to follow and do want to give your contacts to Instagram, this is a good option you can consider using.

To use the Explore Feature, go to the homepage of your instagram account. You will see a small magnifying glass that you should click on at the bottom row. This will provide you with a lot of accounts that you can follow.

By tapping at the top bar of the Explore Feature, you can search for a specific account you would like to follow or explore further using different options such as:

  • Person icon. This icon shows the people Instagram thinks you may be interested in such as celebrities, or anything else in your locality.
  • Hashtag icon. This helps you find the topics you would like to see. If you are searching for educational content, you just need to use this feature. Many Instagram content creators use hashtags to help people easily discover their content. As with accounts, you can search for specific hashtags you want to follow. When you use this feature, Instagram will suggest additional hashtags to help you find more of what you are searching for.
  • Map Pin icon.  If you want to find something based on location, this icon will help you do that. By default, Instagram will show you the posts closest to your location.

Best Educational Instagram Accounts to Follow

To help you get started on finding some good Instagram accounts to follow for educational content, here are our top recommendations.

Science and Discovery

In the Instagram world, some accounts bring the wonders of science and discovery to life. With these accounts, you can see images of galleries, little-known sea creatures, and other marvels of nature. These accounts provide an unmatched view of the science world and help you understand complex scientific facts. Here are our top choices of accounts to follow in his category:


This account has 86M followers, a testament to its popularity and the value it offers to followers. From providing a direct feed of the Milky Way to the sun’s solar activity, this account provides such awe-inspiring content. With every post you see on this account, you will be amazed by how small the world can feel. Their pinned posts will also provide essential insights on how to pin a post on Instagram.


If you need to be mesmerized by the beauty of our natural world, the NatGeo Instagram account will enable you to feel that. With its content styled as a documentary, it will provide unmatched biological and geographical scientific knowledge you will not find anywhere else. The account is filled with fascinating studies and discoveries you will love.


As the name suggests, this account celebrates the achievements of different female scientists. The women share their career journeys, achievements, and accomplishments in a field that had previously been dominated by men. It features different professionals in the field of science such as marine biologists and biochemists. This can be an excellent account for girls interested in STEM subjects.


Cern is the biggest physical particle factory, and its Instagram account provides a good preview of what is happening there. Following this account will amaze you with its inspiring science subject. You can also find their podcasts that will provide you with extranuclear knowledge.


Abby Harrison is a biochemist who runs this Instagram account. She shares some short explainer videos that will leave you inspired. Besides, you can follow her story as she seeks to become the first female astronaut to go to Mars. She also runs the Mars Generation which inspires adults and kids to join the STEM world, an initiative that got her a place in the Forbes list of top 30 under 30 women.

Technology & Innovation

If there is something that has helped to reshape our world, it's technology. With technological advancements changing quickly, following Instagram accounts will keep you updated. The pages will provide insights into the latest emerging and cutting-edge technologies. Here are our top recommendations for such Instagram accounts:

Delia or Tech Unicorn

If you want technological tips, you can follow a digital nomad named Delia, a Google Engineer during the day. When not working from her office, she works remotely. She also offers tips on website building, why you should learn coding, and more.

Marques Brownlee

If you want to find the latest tech tools and gadgets, follow Marques. The tech guru researches and shares the hottest gadgets and news in the tech space. He shares different types of content such as product reviews, information videos, and interviews with tech industry heavyweights.

Judna Auder

Another creator in the technology niche but video sub-niche is Judna. He shares different types of gaming devices ranging from vintage gaming devices to the latest robotic inventions with his over 300k followers. However, he also shares other tech topics and products.

Mental Health

In today’s stressful world, there has never been a bigger need for mental health knowledge than today. Fortunately, Instagram offers different accounts that share knowledge in this important niche. From helping you cope with depression to personal growth and mindfulness, these channels offer great insights into the niche. Some of our top channel recommendations are:

Nedra Glover Tawwab

As a licensed therapist and a New York best seller, Nedra handles a wide range of mental health issues such as healthy communication, relationships, and boundaries. By following her Instagram account, you can learn many essential tips such as behavior change, self-improvement, reflections on mental health, and more. 

If you seek knowledge in this space, her posts will provide a thought-provoking angle of life and will help you become a better person. Besides,her account will provide you with essential tips on Instagram influencer marketing.

Psychology Today

Dr. Nicholas Charnley started The Psychology Magazine in 1976 to take psychology to the people. His blog and website define him as the biggest mental health and behavior destination. The goal is to help users get help with their mental health issues. The site also has an Instagram account sharing snippets of mental health information. 

Dr. Nicole Lepera

If you are looking at an Instagram page that will help you focus on your growth, Dr. Nicole will help you do that. She shares content on avoiding unhealthy behaviors and internalizing thought processes. The best part is that she shares the posts in a simple, easy-to-understand way to help you internalize them. While it takes time to unlearn things, her content will help you become a better version of yourself.

Final Thoughts

In this information age when we have so much information, there has never been a better time to get accurate information. The first step towards doing that is to get information from reputable Instagram profiles.

If you want to gain knowledge on Instagram in science, technology, or mental health, you should follow one of the above accounts. You will find a wealth of information that will take your knowledge to the next level. We also recommend you check out our guide on  Instagram trends.



















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Instagram Advertising and the Cost Per Follower for Ads

Published on 17.05.2024 by Tracey Chizoba Fletcher

Instagram is one of the most powerful advertising platforms. With over 2 billion users, you can put your brand or products in the eyes of many customers. Besides, studies indicate that Instagram ads generate more conversions than many social media sites. However, before using them, you must understand different metrics, such as cost per follower for Instagram ads. 

This can help you determine if you are getting returns on your advertising budget. This article will guide you through everything you need to know about Instagram advertising and what you need to get good returns on your ad budget.

How Much Do Instagram Ads Cost?

A common question among brands looking to advertise on Instagram is: How much do Instagram ads cost? According to AdEsspresso, the average cost of an Instagram ad is $0.8. The average cost per click is between $0.7 and $1. However, there are different factors affecting the cost of an Instagram ad. These include:

  • Geographical location. The location you are targeting can have a high demand for Instagram ads, resulting in a higher cost for Instagram advertising. Our Instagram marketing tips provide insights on creating great ads.
  • Bid amount. The amount you bid will affect your advertising cost. For instance, if you bid $4 and your budget is $1000, this will provide you with 250 clicks. On the other hand, if you set your bid at $2 and your budget is $1000, you can get 500 clicks for the same amount. It is, therefore, essential to optimize your bid to get the most returns on your advertising dollars.
  • Ad duration. The period you will be running the ad will also affect the cost.
  • Seasonal trends. Holidays and peak seasons can cause an increase in ad costs. If you are running your ad for a more extended period, it may require a bigger budget.
  • Score. The ad score determines how relevant an ad is. An ad with a high score means it's highly relevant. Since Instagram focuses on offering great content for its audience, the score determines if people are interested in seeing your ad. If your ad generates more clicks, comments, and shares, your score will increase. In return, Instagram will show the ad to more people.
  • Competition level. The cost of an Instagram ad will also depend on the competition level in the niche. No matter the audience you are trying to reach, other people will try to reach the same audience. Since the cost of an Instagram ad uses bidding, the amount you pay for your Instagram ad will also depend on the level of competition in the niche.

Why Invest In Instagram Advertising?

Here are a few reasons why you should consider Instagram advertising. These are:

  • More conversion and sales. According to Shopify, the average order value on Facebook is $55. On the other hand, the average order on Instagram is $65. This means you will likely make more sales on Instagram than on Facebook, even though Instagram ads are more cost-effective than Facebook ads. Similarly, by including a call-to-action like shop now or visit our site, you can use these ads to drive traffic to your website.
  • Higher engagement. Studies indicate that Instagram ads have a higher engagement than other ads. Some studies show that IG has ten times more engagement than Facebook. That means placing an ad on Instagram makes you more likely to receive likes, comments, and shares than other social media sites.
  • A mobile-first experience. Instagram has been created with a mobile-first experience in mind. This is a good illustration of how mobile users use their gadgets today. When you create ads that offer an excellent mobile experience, you can have a good result with your ad.
  • Reach a massive audience. With over 2 billion monthly users, the size of the audience you can reach is unmatched with Instagram ads. The audience is diverse in age, sex, interest, and behavior. Therefore, no matter your business, you can find your target customers on Instagram.
  • High targeting option. As noted, Instagram has a diverse audience. With this realization, the social media site offers unmatched targeting capabilities. You can create Instagram ads tailored to a specific demographic based on the demographics we discussed in the previous point.
  • Cost-effective. If you are a small business wondering if Instagram ads are a good option, these are among the most cost-effective advertising options. Besides, they also allow you to advertise with a minimal budget and keep adjusting as you move forward. You can even set a daily or lifetime limit for your ad so that you don't end up overspending.
  • Great tracking capabilities. If you want to get great results on an Instagram ad, you need to track its performance. Then, you can use the data to track future performances. Fortunately, Instagram ads come with a lot of tracking capabilities, allowing you to find the data you need, such as reach, engagement, conversion rates, and clicks.
  • Different ad formats. Instagram has a wide range of ad formats, which allows the platform to cater to different user needs. For instance, if you want to showcase multiple products, you can use carousel ads. This ad format can also be a good choice for telling a story. On the other hand, story ads can provide a fully immersive experience with features such as swipe-up links and polls. By trying out the different ad formats, your business can engage with your audience differently.

How to Lower Your Cost Per Follower for Instagram Ads

Here are tips to improve your Instagram marketing and reduce your Instagram cost per follower:

Setting Goals

Having a goal when setting Instagram ads will help you focus on what you want to achieve with your Instagram ad. Some of the goals you can have in mind are:

  • Awareness. You can make your target audience more aware of your brand, products, or services.
  • Consideration. This goal aims to educate your target audience. When doing so, you need to use persuasive language to make them convert. Some of the goals under this category can be to get more clicks, leads, and views.
  • Conversion. You can make your customers buy products, install an app, or use your services. If your goal is conversion, you need a persuasive copy to make them take action.

Use Accurate Targeting

When creating an IG ad, your aim is to reach people interested in your products or services. Accurate targeting will help you reach the right audience. Fortunately, Instagram allows you to target your audience according to behavior, custom audience, demographic, location, and lookalike audience.

Automatic Bidding

Automatic bidding can be helpful for beginners in Instagram bidding. Even if you have some experience in Instagram bidding, it can help you set the correct bid for your campaign. It ensures you don't set a more significant bid than your budget. Therefore, it helps you reduce your overall ad budget.

Use a Relevant Landing Page

A common mistake businesses make is placing Instagram ads to direct traffic to their website homepage. Since the homepage may not be relevant to the ad, they struggle to make their audience convert. A relevant landing page needs to be created to increase the conversion rate. A well-optimized landing page will help improve conversion and provide the best return on your advertising dollar.

Ad Testing

Instead of sticking with one ad, you can create two or more and keep testing to find one that converts best. When you get the better-performing ad, you can focus on using it for your campaign. You will have a better ad spot with a relevant ad copy, thereby reducing costs. 

One of the most effective ways of testing the performance of your ad is through A/B splitting. When you find an effective ad, you can easily lower your advertising cost.

Types of Ads You Can Use on Instagram

Instagram allows you to post different kinds of ads such as:

  • Instagram images: One of the most common types of Instagram ads is images. They are easy to create and can offer excellent visibility for your brand. When using images for Instagram ads, you should keep things simple while remaining creative.
  • Video Ads. Video ads are another great choice that delivers excellent results. However, they will require you to put more effort into the creation stage than image ads.
  • Collection ads. If you have an e-commerce store with a collection of products, consider these forms of ads. While their cost per click is higher, they offer a more immersive experience for the viewer.
  • Carousel ads. Carousel ads are an excellent choice if you need to tell a brand story. In other words, they offer a unique and creative way of showing your brand from a new perspective.

What Is the Cost Per Follower for Instagram Ads?

The average cost per follower for Instagram ads is $0.33 for each page ad follower. However, as with other ad options, the cost can vary depending on factors such as the region as explained above.

The cost per follow is a critical metric that will help you determine the effectiveness of your Instagram marketing campaign. It indicates the cost of acquiring each follower through promotion advertising, or other marketing efforts. To get the figure, you need to divide the total cost of your campaign by the number of followers gained.

By looking at your Instagram campaign's cost per follower, you can also tell how efficiently your marketing budget was used. For instance, if your business has an advertising campaign budget of $1000 and brings in $100, your cost per follower is $10. A low CPF is an indicator of a more efficient campaign.

If you want to improve your CPF, you should create a more relevant ad. Such an ad is likely to result in a more efficient ad spend. Other metrics you should look at in combination with CPF are conversion rate, return on investment, and the conversion rate.

What is a Reasonable Budget for Instagram Ads?

Your choice of budget for an Instagram ad spend depends on different factors such as your business and goal. You can set your daily goal, so your ad will not display when you reach your spending limit. So, how much should you spend as your daily minimum limit? Here are some good benchmarks:

  • To build awareness, you can set a budget of $1 per day for a cost per impression.
  • To increase engagement, such as likes, clicks, and video news, you can set a budget of $5 per day.
  • If you want to run ads for lower-frequency events, such as app downloads and special offers, a reasonable budget is $40 per day.

This budget isn’t set in stone and may require regular tweaking after analyzing the results.

What is the Estimated Cost of Monthly Instagram Ads?

According to a study, 53% of advertisers suggested that the monthly cost of advertising on Instagram is between $0.05 and $500 per month. However, about 11% of advertisers confessed to spending over $500 on monthly Instagram advertising. This is why it is essential to go through the Instagram marketing guide.

Instagram Cost Per Click

The average Instagram cost per click on ads is $0.05 and $0.75, according to 59% of Instagram advertisers. However, 29% of advertisers say they spend more than $2 per click. As noted earlier, the cost will differ depending on the ad’s relevance, bid amount, and competition.

Cost to Allocate to Instagram Advertising

How much of your overall budget should go to Instagram advertising? Most firms usually allocate about 20% of their budget to it. However, this will depend on the unique needs of your company. You can also consider the return you have gotten on your Instagram goals in your previous campaigns.

Final Thoughts

The cost per follower for Instagram ads is an important metric that will help you know if you are running efficient campaigns. It will also show if you are getting good returns on your advertising dollars. You can use that information to improve your campaign. Following this guide should make it easy to understand the cost per follower and how to optimize this metric. We also recommend you read our guide on powering your Instagram marketing campaign.




































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