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Top rated tips for Instagram Reels from the professionals

Published on 10.08.2023 by Tracey Chizoba Fletcher

Instagram Reels is a feature on the Instagram platform that allows users to create and share short videos. With Reels, users can record and edit 90-second multi-clip videos, adding audio, effects, and creative tools. These videos can be shared with followers on their Feed and discovered by others on the Explore page. 


Why are Instagram REELs so important?

Reels provide a fun and interactive way for users to connect with their community through entertaining content. They offer various editing options, such as adding music, effects, and voiceovers to enhance the videos. Reels can be up to 90 seconds long and are designed to engage and entertain users on the Instagram platform.

Create high-quality Instagram REELs

Creating high-quality Instagram Reels is a great way to engage your audience and stand out on the platform. To help you get started, here are some top-rated tips from professionals:

Film with good lighting: Lighting plays a crucial role in the quality of your Reels. Avoid shooting in dimly lit areas and try to utilize natural light as much as possible. Well-lit videos tend to look more professional and visually appealing.

Use stable footage: Shaky and unstable footage can make your Reels look amateurish. Invest in a tripod or use stabilization features on your smartphone to ensure smooth and steady shots.

Edit using third-party apps: While Instagram provides basic editing tools, using third-party video editing apps can take your Reels to the next level. These apps offer advanced features like transitions, filters, and effects that can enhance the visual appeal of your content.

Incorporate creative transitions: Transitions can add a professional touch to your Reels. Experiment with different transition styles like cuts, swipes, and fades to create seamless and engaging videos.

Add captions and subtitles: Including captions and subtitles in your Reels can make them more accessible and engaging. It allows viewers to understand your content even when watching without sound.

Tell a story: High-quality Reels often have a narrative or storytelling element. Plan your content in advance and think about how you can captivate your audience by delivering a compelling story or message.

Find hashtags for Instagram REELs

Use the ready-to-copy-and-paste list of Instagram Reels hashtags or a hashtag generator to reach more people with your content. Scroll to the bottom of the Instagram Reels page and click on "Find Hashtags." Instagram will suggest different  relevant hashtags for you to use. Hashtag pages can be accessed by tapping on hashtags in the caption of any post. Reels do show up in Hashtag pages, so make sure to explore popular hashtags related to your content.

Frequently asked questions for Instagram reels

What is the video requirement for Instagram REELs?

  • Aspect ratio: Between 1.91:1 and 9:16
  • Minimum frame rate: 30 FPS (frames per second)
  • Minimum resolution: 1080px by 1920px
  • Video format: MP4 or MOV
  • Maximum file size: 4GB
  • Maximum video length: Up to 60 seconds

When are Instagram followers more active?

Use Instagram Analytics: Instagram provides native analytics that allow you to see insights about your followers' activity. You can access this feature by tapping on the menu icon in the top right corner of your profile and selecting "Insights." From there, you can scroll down to find information about when your followers are most active.

Check Total Followers Statistics: On the Insights page, click on "Total followers" to view more detailed statistics. This page will provide you with information about your followers' activity patterns, including when they are most active.