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Ultimate guide to 2023 Instagram video aka REELS marketing

Published on 09.08.2023 by Tracey Chizoba Fletcher

It's a very powerful marketing medium. Big brands want to buy cheap Instagram video views anytime of the day, week and month. It delivers a very big engagement rate, so you can market any product or services, or even personal brand.

Marketing world is going to the video trends. Over the last years, we saw that TikTok and Instagram REELs are dominating the world. Even YouTube shorts came into the light. You came to the right place, this is an ultimate and only Instagram video guide for you in 2023.

Types of Instagram videos

On Instagram, there are several types of videos that you can post to engage with your audience and showcase your creativity. Here are the main types of Instagram videos:

  • Instagram Reels: Reels are short, entertaining videos that can be up to 30 seconds long. They allow you to create fun and engaging content using a variety of editing tools, effects, and audio tracks.
  • In-feed videos: These are videos that appear in your Instagram feed alongside photos and other posts. In-feed videos can be up to 60 seconds long and are a great way to share longer-form content or highlight important moments.
  • Story videos: Instagram Stories are temporary posts that disappear after 24 hours. You can create short videos that capture moments from your day, share behind-the-scenes content, or promote your latest products or services.
  • Live videos: Live videos allow you to interact with your followers in real-time. You can go live and broadcast events, tutorials, Q&A sessions, or simply connect with your audience on a more personal level.

With different types of Instagram videos, you can engage your audience, showcase your brand's personality, and build a strong online presence. Remember to choose the video format and specifications that best suit your content and optimize for maximum impact.


Recommended Instagram Video Sizes

The recommended Instagram video sizes for different types of content are as follows:

In-feed videos: The ideal dimensions for in-feed videos are 1080 pixels by 1350 pixels (4:5 aspect ratio). However, you can also use 1080x1080, 1080x608, or 1080x1350 if needed.

Instagram Reels: There are no specific dimensions mentioned for Reels, but it is recommended to have a minimum resolution of 720 pixels and a frame rate of 30 FPS.

Instagram stories: Story videos should have a resolution of 1080 pixels by 1920 pixels (9:16 aspect ratio) for the best display.

It's important to note that these recommendations may change over time, so it's always a good idea to stay updated with the latest guidelines provided by Instagram. Adhering to these recommended video sizes ensures that your content looks its best and fits well within the Instagram platform.


Why It’s Important to buy Instagram Video views?

While buying Instagram views is a practice that some individuals and businesses engage in, it's important to note that the reasons for doing so can vary. Here are some potential reasons why people may choose to buy Instagram views:

Boosting online presence: Buying views can help maximize the online presence of an Instagram profile and enhance its credibility. It gives the impression of popularity and social proof.

Increasing exposure: By purchasing views, individuals and businesses aim to increase their following and gain more exposure for their brand or business. More views can lead to greater visibility among Instagram users.

Enhancing engagement: The more views a post receives, the more likely it is to be engaged with by other users. Buying views for Instagram stories, for example, can increase the chances of attracting attention and interaction.

Improving brand visibility: Having a higher number of followers and views can make a brand or business more visible on Instagram. It can create a perception of popularity and attract organic followers.

Increasing engagement rate: Buying Instagram views can help improve engagement metrics, such as likes, comments, and shares. This can have a positive impact on the overall reach and engagement of an Instagram account.

Video is always better for Instagram ads

According to various sources, videos tend to perform better than photos for Instagram ads. Videos are more engaging and can help people understand the product or brand in more detail. They generate more engagement and have higher conversion rates compared to image ads. Additionally, video ads can be more beneficial for creating brand awareness at the top of the sales funnel. However, it's worth noting that there is no definitive answer to whether photos or videos perform better on Instagram as it may vary depending on the niche and target audience. A combination of photo and video content might be the best approach for optimal results.

Frequently asked questions for Instagram videos

What can I do to Increase Instagram video quality

Shoot in well-lit environments. Good lighting is essential for clear and vibrant video footage. Stabilize your shots - Use a tripod or stabilize your camera to avoid shaky footage. Smooth, stable videos create a more professional appearance.

Optimize resolution and aspect ratio. Ensure your videos are at the recommended resolution and aspect ratio for Instagram. This ensures they display correctly and appear crisp on users' screens.

Edit with quality in mind - Use video editing software or apps to enhance your videos, adjust colors, and improve overall quality before uploading them to Instagram. Consider file compression: Compressing your video files can help maintain quality while reducing file size, ensuring faster upload times and smoother playback on Instagram.

How to schedule hashtags on Instagram videos

Use a social media management tool: Utilize platforms like Later or Buffer. Create your post: Take or upload a video on Instagram, add filters if desired, and proceed to the next step. Before scheduling your post, include relevant hashtags in the caption or as a comment on your video. Use popular and niche-specific hashtags to increase visibility. Schedule your post: Set the date and time for your video to be published using the scheduling feature provided by the social media management tool you're using.