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How to Increase Followers By Building a Brand

Published on 17.09.2024 by Tracey Chizoba Fletcher

With over 300 million users, Twitter is a great platform for individuals and brands to get noticed. Many users use the platform to share trending content and stay updated. Brands can also increase brand awareness and grow their businesses using Twitter.  

With Twitter's many benefits for brands, it's understandable why you may need to increase your followers. If you are just getting started, this may look challenging. Fortunately, with the right approach, it's possible to build your brand on Twitter and increase your following. If you are wondering how to do that, this article will help you.

Determine Your Niche

Before you even begin tweeting, you must know which niche you will serve. Your niche choice will depend on several factors, such as the goal of your Twitter account, area of interest, passion, and specialization. You also need to consider your target audience and how you can provide value and insights to them. With this information, it becomes easier to create relevant and consistent messages that will help you to attract followers.

Polish Your Twitter Profile

While this may sound like a basic tip, you might be surprised by the high number of  Twitter users who don't try to stand out on Twitter. A good Twitter profile should be more than just a photo and a bio. Remember that it's what gives a first impression of your brand. Certain elements are a must-have as they will show your seriousness in building a brand on Twitter. These are:

  • A sharp profile picture of your brand showing what it does.
  • A clear image of your face.
  • An outstanding bio. A good idea would be to use humorous language.
  • Links to your other relevant pages and websites, such as LinkedIn.
  • An outstanding profile photo.

Ensure that your Twitter profile looks consistent with the look on other social media pages for ease of recognition and consistency. However, changing your profile picture at least once annually is also advisable.

Stay Active on Twitter

Like other areas of life, the more consistent you remain, the better your results will be. When new, spend time engaging and connecting with other Twitter users. If you have already built good relationships with your Twitter followers, spend time building your relationships with those people. You can do that by planning and scheduling your content in advance.

Staying active on Twitter makes it easy to get noticed. Remember that being active isn't only about posting and engaging with your audience. Other ways to drive engagement include replying to Tweets and retweeting other people’s tweets. You will see great results if you do that every day for five years.

Connect with Industry Leaders

An old saying goes, "It's not what you know but who you know." That applies to Twitter; therefore, you need to know people on the platform. Start by creating a list of industry leaders you want to connect with on the platform. After that, you can connect with them by:

  • Replying to their tweets.
  • Greeting them.
  • Retweeting their tweets.
  • Assisting them when they need help.

You can also follow them on other social media profiles, such as Facebook and Instagram, to show them that you value them. After all, many Instagram users are usually more personal on the platform than others.

You can use their posts to begin a conversation with them. The good thing about connecting with industry leaders is that they can help you connect with other experts. With time, you will know the who's who of your industry.

Create Valuable Posts

Having posts that add value will make people see your brand as valuable. To ensure that your post adds value, you can share your posts and other people’s posts at a ratio of 50:50. You can also use several tips to add value to your Twitter posts. These are:

  • Understand your audience. Know your audience’s interests, pain points, goals, and challenges. Consider also the kind of content they prefer. What makes them interact with your audience or your competitor? Use surveys, Twitter analytics for business, and social listening tools to get this information.
  • Stay authoritative. If you want to add value to your Twitter followers, you need to position yourself as an expert in your industry. To do that, you should regularly provide relevant, accurate, and trustworthy information showing your knowledge and experience. Use data and statistics from credible sources to back up any claims you make.
  • Be creative. Twitter can be crowded and noisy, making it hard to draw attention to your brand amid millions of other posts. That is why you must be original and creative to stand out. Use mentions, humor, and storytelling to capture your audience's curiosity and interest.
  • Stay engaging. Social media isn't a broadcasting channel. Respond to your followers' comments on your posts. Also, create posts that drive engagement, such as questions and replies to comments. Be sure to join relevant discussion groups.
  • Be consistent. Remember that you will not grow your Twitter channel by creating one great post. Instead, you need to create valuable content as an ongoing process. This will help you build your audience’s trust and interest. Be consistent in the frequency, tone, and quality of content. A good idea would be to use a content calendar to plan your posts.

Mix Hard and Personal Posts

If you only post hard content, you will sound robotic and insincere. Twitter users have a strong affinity for brands that sound fake, and this will work against your brand. That's why personal posts can help show your brand's authentic side. You can post your selfie, a personal post of your dog, your favorite movie, or anything else that will add a human element to the post. This will also help you stand out as your followers will feel they are connecting with an actual human being rather than a robot.

Join Twitter Chats

We have already mentioned the benefit of connecting with industry leaders. One place where you can find connections with them is on Twitter chats. This is also a great place to connect with active and genuine Twitter users. People in active chats are ready to join a community. By joining them, you can have a community to help you if needed. However, be sure you are adding value to the Twitter chat. When you do that, you can even be invited to be a guest in the Twitter chat, boosting your Twitter followers.

Have a Blog

One of the most essential ways of branding yourself is by sharing your blog posts on Twitter. Unfortunately, many brands don't take advantage of this as they feel Twitter is for short content and engaging with others. What they don't understand is that a blog can help them showcase their expertise. It adds authenticity and context to your Twitter branding and is the best option to complement your short posts.

Post Visual Content

Humans are visual beings and are always fascinated by beautiful visuals. Therefore, one way of building your Twitter brand is by posting more visual content, such as images and videos. Instead of sharing text responses, you can take it to a whole new level by recording your responses. That will help you stand out and remain in the minds of your followers.

Stay Authentic

When building a Twitter brand, there is the temptation to put your best foot forward to impress your followers. While that is good, overdoing it may make you look and sound fake. This will likely work against your brand, as many studies indicate that Twitter users love authentic brands

Therefore, add some sassiness to your tweets and have fun. Avoid sounding like someone else, but express your values, opinions, and personality. Ensure that you remain honest and transparent about your strengths, challenges, and weaknesses. Instead of focusing too much on looking professional, try to be yourself. Implement the Twitter best practices, but at the end of it, be yourself. 

Use Hashtags to Increase Discoverability

Hashtags help your content get discovered, as Twitter uses them to organize content on the platform. If you are using the right hashtags in your niche, Twitter will recommend your content to people searching for such in your niche. Studies suggest that Tweets with hashtags get 100% more visibility than those without.

Track Your Progress

Once you have implemented the steps above, it becomes easier to track the tweets' performance. To do that, check for various metrics such as reach, engagement, click-through rates, and more. This will give you an idea of the kind of content that resonates with your audience. 

After monitoring the analytics, adjust your strategy. If you find that something is working, keep using it. If something isn't working, refine it. Continuously improving your Twitter brand can improve branding and increase followers.

Final Thoughts

Branding yourself on Twitter is an essential step in increasing your following. The good news is that it isn't difficult as long as you have the right strategy and stay consistent. Remember that building a personal brand is more than just increasing your followers. It's about creating genuine connections that will shape the success of your brand. By using the steps above, building a personal brand on Twitter and increasing your following is possible.