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Published on 02.02.2021 by Wayne Mendoza
SEO trends are changing every year. The Google algorithm update can turn tables around, so marketers should be on the verge of change every month. This post will try to cover the latest SEO trends that every marketer has to be aware of.
TL;DR
Build and improve UX (User experience). Especially in 2021, Google's algo can easily understand whether visitors like the website's UX or not.
Implement the E.A.T. concept. In Google's search algorithm guideline, we see that E.A.T. is essential, so don't overestimate it.
Search intent on top of the world. If you don't know the basics of search intent, you can't satisfy Google visitors.
What is UX, you may ask? If we follow the simple logic, then UX is the overall feeling visitors have while browsing your website. UX includes:
Speed of a website
Navigation
Menu system
How to search function works on your website
Is it easy to check the content and desired information on a website?
If a Google visitor can easily navigate your website and find important information, your website has perfect UX. Keep in mind that Google can easily track a visitor's activities, so they will understand every part of your website and how people act when they visit it. Bounce rate is the most significant factor when it comes to UX. When someone visits your website and leaves right away, the bounce rate will be high. If someone loves reading content and stays on your website, then the bounce rate will be lower. Every marketer needs to keep the bounce rate lower. By that way, Google algorithm thinks that your website is worth ranking higher. To keep bounce rate lower, you can have separate pages for the same content. For instance, let the Google visitor click on the part II link to continue reading. It means that they have to browse other pages to understand more about the topic. That's an easy way to decrease the bounce rate and let Google think that your UX is good (Check the image below - although Amazon is the biggest e-commerce platform worldwide, their UX has to be improved a bit for Google purposes).
It's an abbreviation and stands for 'expertise, authority and trust'. Google developers write 30+ pages about an E.A.T. concept in the Search intent guideline. It means that Google developers see E.A.T. concept as the central part of the search algorithm. Don't underestimate this approach. Now let's talk about the implementation of the concept on your website.
E.A.T. is entirely related to on-page SEO (content). "Expertise" means that the expert in a particular field must write every piece of content on your website. If you are writing about cardiovascular diseases, then the content must be written by surgeons or at least by the general-experienced doctors. "Authority" means that other sources must trust the content's author. "Trust" means that the content has to be hornets and truthful. Ignoring E.A.T. concept may lead to loss of traffic during a next update (check the image below - a website called 'DrAxe' lost more than 10 million visitors in just one update of the algorithm for ignoring E.A.T.).
Every SEO expert would say that everything starts with search intent. If you don't understand 'why' behind the search query, you can't satisfy a Google visitor. According to the popular website "Ahrefs", they have increased the visitors' number to 50 000 with just implementing search intent strategy. (check the image below - you'll see that core page of Ahrefs is now receiving 50 000 unique visitors in 12 months course of focusing on search intent strategy)
Search intent strategy means that you have to brainstorm about the topic. For instance, if someone is searching for 'best beard shaver', then you have to brainstorm around this topic. What will you get? You've created a sub-headings for content like this:
Professional beard shaver
Cheap beard shaver
Professional beard shaver for barbers
Shaver VS trimmer
Choose a service by clicking on the purple box.
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With more than 10 million orders, SocialWick is one of the world’s biggest social media stores. You can find everything on our website to improve your presence on major social media platforms like Instagram, YouTube, Facebook, etc. We offer different types of services for several social media platforms. Your wish is our command, and whatever your goal might be, SocialWick will help you achieve it. Whether you need more likes on your Instagram photos or want to make your LinkedIn profile more popular by getting additional followers, SocialWick is there to turn your goal into reality.
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Unless you’re Kylie Jenner, you do need some help with social media. The more followers you get on platforms like Instagram and Twitter, the more influential you get. Having the power to influence people’s opinions is not only impressive but can also be very profitable. The bad news is that everyone wants to be famous and influential these days, but only a few can succeed. The good news is that you can be the chosen one who will get social media fame and everything that comes with it. But, for that, you need a little help from your friends from SocialWick.
With our help, you will increase the number of followers on social media, which will have a domino effect and bring you even more new followers. Once people see that you got big followership, they will decide to give you a follow. "If a profile has so many followers, it means that it’s interesting" – you can be sure this is going to be their reasoning. Furthermore, more followers mean a better ranking on search engines. And that means more potential customers/clients for your business. Finally, a large number of followers also do great for your credibility. Our social media services will help you to create a better overall picture of your brand.
Let’s be honest; a business with 30,000 followers is much more credible than one with 74 followers. And that’s exactly what potential customers will pay attention to. A weak social media profile can be a real deal-breaker. At the same time, a fantastic social media profile can do wonders for your company. And SocialWick can make your social media profile amazing!