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2 Tips to Improve Ad Spend on Facebook

Published on 03.05.2021

The advertising world is ever changing, and marketers are always looking for new ways to improve their ROI. One of the most popular social media platforms today is Facebook, with over 1.79 billion active monthly users as of January 2017. Facebook has become a giant marketing platform that many advertisers use to promote their products or services. To help you get better results from your ad spend on this platform, we've compiled some tips below!

 

Experiment with a different ad copy length

It's not a surprise that copy length has a big impact on the potential customers. Facebook users scroll through the app and suddenly they see your ad. You need a little 'hook' moment to convert them from cold into the hot potential lead. That's why we advise you to start testing with different AD copy lengths. As of AD Copy, here are the tips on how to write a better ad text for Facebook:

  • Use a higher emotional load: people are more likely to buy when they feel an emotional connection with your product or service. You can play on the feelings of guilt, happiness and so on.

  • Showcase benefits rather than features: don't talk about what you do in general but focus on how it will benefit them personally and make them happy.

 

What are main psychological triggers to use while creating ad headlines or text?

  • Fear: people are more likely to buy a product that they think will safeguard their family or themselves from any danger;

  • Desire: it is one of the most powerful marketing tools on Earth and everyone loves freebies. Promise an attractive reward for conversion, then make them wait until they reach your landing page before giving it away.

 

Test different AD creatives

AD creatives have a big impact too. Yes, we have mentioned ad copy above and text may break or make your ad campaign. We can say the same about the creatives (videos, images, infographics, etc.). It's up to you to test as many creatives as possible. Here are tips on what are the Facebook ad types available for advertising?

  • Video ads: they can be short or long, but the maximum length is 15 seconds and most of them are less than 30 seconds. Keep in mind that you should put a 'hook' moment into the video in the first 3-5 seconds. After big tests, we found that people look at your video carefully for the first 5 seconds. You should use those seconds to convince them in watching more seconds and then create a story that they can't deny and follow the link in the AD description.

  • Carousel ads: these types of ads show up in the right sidebar on desktop devices. They're a great way to promote more than one product with just one ad unit!

  • Regular image ad: in most cases, newbies start with an image because it's easier to put a regular image into the advert than creating a high quality video.