TikTok is a great platform for beginner creators because it doesn't consider the number of followers when deciding what content to show on the For You page. This means that the TikTok algorithm is usually friendly to new creators. However, with the platform's popularity growing daily, it is becoming harder to compete on it.

You must have a TikTok marketing strategy to grow your TikTok following and stay ahead of the competition. Alternatively, you can hire a TikTok marketing agency to help develop and implement your TikTok strategy. This article will guide you on what you need to know about working with a marketing agency. It will also provide you with the top agencies you should consider working with.

What is a TikTok Marketing Agency?

A TikTok marketing agency helps businesses leverage TikTok's power to grow their marketing. The company uses various marketing strategies to market its brands, including influencer marketing, content creation, and TikTok ads.

Why Hire a TikTok Marketing Agency

If you're a beginner in TikTok marketing, you may not have the knowledge and expertise to effectively promote your brand on the platform. To fully harness the platform's power, you need to tap into the expertise of TikTok marketing agencies. A TikTok marketing agency can help you maximize your ad spend and grow your ROI with a strategic execution of your campaign.

The agencies have an intricate understanding of the TikTok algorithm, trends, and user behavior, enabling them to create a great campaign that resonates with the platform's audience. Businesses partnering with a TikTok marketing agency can unlock a new world of possibilities. The agencies are very knowledgeable in influencer marketing and paid media. They use this knowledge to assist brands to improve their views and visibility on the platform.

According to a Nielsen study, businesses that use more than one ad format get 12% more returns in their ad spend. When businesses run two or three hashtag challenges, they can see a 20% increase in their return on ad spend (ROAS). Therefore, partnering with a TikTok advertising agency that uses these strategies can turbocharge your TikTok marketing.

Hiring a marketing agency will depend on available resources and your business goal. However, collaborating with an agency can have many benefits. This can provide you with a team of specialists with the knowledge and expertise to help you navigate the platform. The agency can also help you develop a comprehensive campaign and content strategy tailored to the unique TikTok ecosystem.

How to Choose the Right TikTok Marketing Agency

You need to consider several factors before choosing the right TikTok marketing agency. These are:

Use a research-based approach

TikTok offers analytics that tell you whether your promotion methods are working. When hiring a marketing agency, you should research whether they reference data when determining the best approach for your marketing campaign. If the data isn't available, they should have the tools to do the research themselves.

This approach is the best for two reasons. It will provide you with the best results for your marketing investment and give your business useful insights that can help in your decision-making.

Understand their process

Before selecting a TikTok advertising agency, understand their approach to creating a marketing strategy for your business. If they are experienced in the business, they should already have a strategy. Ensure that this strategy is straightforward and relevant to your business. You should also agree with them that their approach will best benefit your business.

Success-based strategy

Confirm if they use a result-oriented strategy and have a history of success. If possible, they should provide referrals to previous clients who succeeded with their strategy. While listening to what they offer is good, a third party can be the best person to give a balanced review. Look for their reviews on independent review sites such as Trust Pilot.

Pricing packages

You need to find out what they include in their pricing and whether they will handle all the elements of your TikTok marketing strategy. Some of the services that are commonly offered by social media marketing companies include:

• Management of multiple social media platforms.
• Designing graphics.
• Copywriting.
• Post scheduling.
• Reels posting.
• Direct media management.
• Responding to the posts’ comments.
• Performing reports.

Understanding your industry

Consider whether they have a good understanding of your industry. Also, consider the type of audience that the agency has experience targeting. Do they have marketing experience for B2B or B2C? Have they worked with brands offering products, services, or both? You need to ask these questions and ask for examples of the previous clients they have managed.

Up-to-date on trends

Does the TikTok marketing agency keep itself updated with the latest changes and trends in TikTok advertising? Remember that TikTok is a constantly changing field, and what has worked in the past won't necessarily work in the future. Remember that the TikTok algorithm also changes regularly, new tactics emerge, and people’s preferences change. A good social media agency should understand this and should keep tabs on what is working and what isn't.

Communication

Consider if the agency is good at communicating. This is important as open communication is important for a successful relationship between a client and an agency. Find out how often communication happens. You can touch base monthly if you don't need to play a major role and leave everything to them. You can communicate weekly if you know what you want to achieve with the campaign. Therefore, the most important thing is understanding your business and working with a strategy that works for your business.

Ad creation and running

Also, consider whether they can create and run ads. This should involve more than just boosting a post. They should be knowledgeable in developing a comprehensive advertising strategy and know how to use different design elements such as texts, videos, and images. This can help them determine what will work best for your campaigns.

Top 5 Best TikTok Marketing Agencies

Here are the top 5 Best TikTok marketing Agencies to consider:

Viral Nation

Viral Nation is an Ontario-based social media marketing agency that offers a wide range of services for different channels such as TikTok, YouTube, Facebook, Instagram, and Twitter.  They offer a wide range of services such as:

• Social media marketing and management.
• Digital marketing.
• Content marketing.
• Social content studio.
• Performance marketing.
• Talent management.
• Community management.

The agency combines organic and paid marketing methods to deliver results in a six-step process that involves:

• Strategizing your influencer campaign.
• Sourcing and contracting of influencers.
• Creation and scheduling of content.
• Measuring and tracking of results.
• Optimizing the campaign for the best results.

With an orientation price starting from $50,000, Viral Nation is best suited toward enterprises and big brands.

Fresh Country Authority

Fresh Content Authority is a Chicago-based TikTok marketing agency that takes a holistic approach to its social media strategy. It uses data to create a custom ad strategy that measurably impacts your TikTok growth. They offer a wide range of services, such as:

• Social media management.
• Content creation.
• Influencer and campaign management.
• Content production.
• Cross-platform integration.
• Strategy and reporting.
• Viral marketing methods.

With orientation prices starting from $10,000, Fresh Country Authority is a great choice for small and upcoming brands.

Disruptive Advertising

With its location in Pleasant Grove, Disruptive Advertising is a great TikTok marketing agency that is best suited for businesses looking to engage with a younger demographic. The company has expertise in creating strategies that resonate with the young audience on TikTok.

The agency takes advantage of the unique TikTok features, such as brand takeovers and branded hashtags, to create viral campaigns to enhance your brand’s engagement and visibility. They are inept in navigating TikTok’s nuances, making them unique in social media marketing.

Some of the services offered by Disruptive Advertising include:

• Analysis of the target audience.
• Campaign performance analytics.
• Content creation.
• SEO.
• Social media management.
• Instagram and Facebook advertising.
• Search engine marketing.

With a minimum campaign size of $5000, they are a great choice for small and upcoming brands.

SociallyIn

Located In Atlanta, Georgia, but with offices in Alabama and Los Angeles, SociallyIn is a social media marketing agency best suited for small and medium enterprises with budgets starting from $5000. They use cutting-edge technology, online trends, and influencer marketing to deliver a top-notch TikTok marketing campaign.

SociallyIn also runs campaigns for big brands like Toyota, helping them connect emotionally with their audience. This can be attributed to the fact that they start their campaigns with research and development to understand the unique aspects of their client’s businesses. They can then create a unique social media package relevant to the brand.

Some of the services offered by SociallyIn include:

• Influencer marketing.
• Social media management.
• Content creation.
• Social selling.
• Community management.
• Paid social advertising.

With unique packages tailored to each client's needs, SociallyIn has become popular with businesses of all sizes. In one year, they have managed clients' with over $6 million in advertising budgets.

Ubiquitous

While it was only launched in 2021 in LA, California, Ubiquitous has created a network of influencers and creators and now has a following of over 4 billion. The social media marketing agency has worked with big brands like Amazon, Disney, and Netflix. Despite this, they still have room for small creators as they have smaller packages costing from $20,000.

The success of the social media agency can be attributed to their use of data-driven approaches in their TikTok marketing. Additionally, their CEO, Alex Elsea, has experience running marketing campaigns and collaborating with influencers and brands on TikTok.

Some of their key services are:

• Influencer marketing for Instagram, TikTok, and YouTube.
• Content creation.
• Designing of a full-service strategy.

Final Thoughts

TikTok marketing agencies are making a targeted effort to reach the right audience. Therefore, they can help you boost your social media marketing on TikTok. Sometimes, these influencers may make your campaign go viral, expanding your reach exponentially.

However, not all the agencies will have the same results. Therefore, you should ensure that you select the right option. If you aren't sure which one to pick, you can consider one of the above options. Similarly, you can use our guide to help you choose any one best suited to your needs.