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TikTok marketing in 2022 could be a little bit different

Published on 19.02.2022 by Luke Barbosa

In any social network, it is important to publish content at the right time. TikTok is no exception. In the article we will tell you what features of Tik-Tok affect the time of posting and give some recommendations on choosing the most successful time.


Lets start!



What to consider when choosing the time of publication in Tik-Tok?

Audience age + topics - for teenagers it is recommended to upload videos from 8 am to 5 pm (the peak of activity is after 13-14 pm), for an adult audience - from 8 pm to 2 am + in the evening on weekends. Basically, Tik-Tok users scroll through the recommendations feed and look at their subscriptions less often. So it’s much more important to get into the recommendations on time, and not just post a video. Previously, the TikTok algorithm gave views in the first hour and binding to the time of publication was more relevant than now. In May-June 2021, Tik-Tok changed its algorithms, now views are collected within a few hours - keep this in mind when posting a video. Tik-Tok is a social network where people come to "stick". The audience is most active in TT when they have a lot of free time and can relax - after work/study and on weekends. If you upload videos when the audience is going to work / study or during a lunch break, there may not be a result, during this period the target audience has less time to watch social networks. When posting content during peak hours, be aware of the competition, as you are not the only one looking for the best time to post content. You need to make sure that your video stands out from all the others. 


How to get into the recommendations

Above, we gave general tips on choosing the best time for posting, but they do not give a 100% guarantee of success, because a lot depends on the specifics of your particular account. To understand when it is better to post videos on TT, you need to constantly study the behavior of your subscribers and analyze what content shoots at what time.


1. Study account statistics - this is the most reliable source of information. If you haven't signed up for a Pro account yet, now is the time to do so. What metrics to pay attention to when analyzing statistics, when you need to choose the posting time: "Video Views" in the "Engagement" tab. There is a scale of views by day, you can determine which day had the most views and compare this with the time the videos were published. "Popular clips" in the "Content" section. The videos with the most views are displayed there. Again, you can compare views with the time of publication and at the same time understand which videos are recommended and which are not. Check the image below - you see that pro account also gives option to run Ad campaigns on TikTok. By this way, you can analyze the data of your account.


2. Geographical location - we take into account the time zone of the country where you are most watched from.


3. Experiment - At the initial stage, this is necessary in order to calculate the time of the greatest activity of the target audience - post the first few videos at different times and check which one showed the best result. But do not forget that the coverage depends more on the video itself, so study the content in a complex way to understand what exactly affected the coverage - the time or the content of the video, or maybe all together.