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How to create a successful TikTok marketing strategy in 2022

Published on 27.12.2021 by Luke Barbosa

Do you consider a successful TikTok marketing strategy for your business/company? Well, you’ve come to the right place. Our team has been working with TikTok advertising for more than a year. We have known the ups and downs of the platform for the last couple of months. It’s been a true roller-coaster, but it’s visible what would be a perfect deal in 2022. 


No more words, let us introduce tips on how to create a successful TikTok marketing strategy in 2022:


User-generated TikTok work like a charm

We have been testing a few approaches to TikTok. As you are the business owner or the representative, your main goal is to tell the brand’s story via short videos. What’s a better way to tell a story if not video from the customer? We are not focusing on the old-style testimonials. No, ask your customers to create user-generated content (regular short-video) with modern music and tag the brand. It would be enough to boost your brand’s awareness on the platform. Check how regular TikTok users are creating UGC videos for GymShark - engagemnt with this video is quite high.


Advertising on Tiktok 

As you may know, TikTok started offering ads a few months ago. The platform was flooded with businesses ready to spend millions of dollars on ad campaigns. TikTok Ad team said one actual quote “Make TikTok, Not Ads”. The main idea of this quote is that you should not focus on traditional (native) advertising. Regular video ads won’t work on TikTok. If something is working on Facebook or Twitter, it won’t work on TikTok. It’s a truly exceptional and different style of advertising. You should “Create a TikTok” and put everything into the latest trend’s perspective. Look for the latest trends in your niche and make your short videos into that perspective. Creating real TikTok and not just regular video ads would give your company better ROI. Check the official notes from TikTok Ad team - They have noted everything in one image.