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Instagram Influencer Marketing Guide beginner Introduction

Published on 24.04.2021 by Wayne Mendoza

One of the most powerful tools in marketing today is influencer marketing. Influencers are everywhere - from YouTube to Instagram, and Snapchat. It seems like everyone with a social media account has the ability to influence their followers on a particular topic or niche. But what exactly is influencer marketing? How do you find influencers? And how do you get them to work with your business? In this post, we will answer all these questions and more so that by the end of it you'll have an understanding of what's involved in an Instagram Influencer Marketing Strategy, as well as some tips for choosing which strategy might be best for your company!



The general idea of influencers market

There were no influencers in the digital space at all. Then Facebook brought Instagram and the rest is history. First of all, who could be an Instagram influencer?  Basically, anyone who has a following on Instagram. This is where the power of influencers comes in to play because they have a large following that trusts them and will go out and purchase the product or service their favourite influencer recommends - without doing any research themselves! This is why brands are so keen on working with influencers.


Money that Instagram influencers make

As mentioned above, there is big money in the Instagram influencers market. You are definitely more curious and want to know how much do Instagram influencers make.  Well, it can be anything from $500 to over $100K per post. You might say that is an insane amount of money! And you are right it is an amazing sum for a simple picture with some text added on top of it. But these people need to work hard in order to maintain this level and keep their followers happy too. For instance, if we take a look at the biggest influencers on Instagram, we see that they work mostly with contracts. Cristiano Ronaldo and Kylie Jenner are some of the biggest influencers on the platform. For instance, Cristiano Ronaldo is charging  $700,000 for a single Instagram post. It's insane to see that someone can take almost a million dollar for just one simple post but it's working wonders. (check the image below - that's latest promotion from Cristiano Ronaldo on Instagram)


How to find a good Instagram influencer?

Think about the niche you are targeting and see who is popular in that field. It'll be easier to get a response from them if they have an interest in your product or service. For instance, if you're looking for influencers on social media related topics then we recommend checking hashtags likes #socialmedia or #socialnetwork and see top results. Then you can reach out to each of those well-established page owners and start negotiations.


Negotiations with the Instagram influencers

Transparent and honest communication is the key to any successful business relationship. You want them to be aware of your expectations, so you need to share all details with them before they are on board in order for there not to be any nasty surprises later down the line.



If you want to become an influencer yourself

  • create an Instagram page and starting posting content. To attract followers, you can use different hashtags like #fashion or #selfie and reach out to brands that might be interested in your follower base

  • Publish content on a regular basis so it becomes easier for other Instagram influencers to notice you. Updating at least three times per week will help with this goal

  • Engage with other influencers and remain consistent with your posts.

  • The first step in influencer marketing is to find the right person who can help you reach your target audience, a task that is accomplished by analyzing their content and following them on social media. You want this individual to have an established presence on Instagram, but not be too popular since that would make it difficult