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How To See Who Viewed Your Instagram Highlights

Published on 15.05.2023 by Sofia N

Calling all Instagram users! Have you ever wanted to know who's been checking out your Instagram highlights? Well, now you can get the scoop. With a few simple steps, you can quickly see who's been viewing your stories and highlights. It's no secret that getting the analytics on your Instagram stories and highlights is a great way to measure engagement with your posts. Knowing who has—and hasn't—viewed your posts helps you tailor your content to those who are interested. Plus, it just plain feels good to get an idea of who’s paying attention! In this article, we'll show you exactly how to unlock the mystery of who viewed your Instagram highlights. We'll cover everything from setting up Highlights in the first place to getting into the nitty-gritty of analytics reporting. So read on and learn how to get the scoop on those lurking eyes.

What Are Instagram Highlights?

When it comes to Instagram Stories, Highlights are a powerful tool for capturing attention and maintaining visibility. Although each individual Story will disappear after 24 hours, Instagram Highlights give you the opportunity to keep your content visible for longer. Highlights are groups of Stories that are curated and placed at the top of your profile page—and since they’re always visible, they’re much more likely to get noticed.

By curating content into different collections, you can tell a story or highlight a specific product or experience. You can also use Highlights as an excellent way to keep viewers engaged with your content over a longer period of time. The best part? With Instagram Highlights, you can easily see who has viewed your collections—which adds up to powerful insights that can help you build relationships with customers and target new leads.

How Do I View My Instagram Highlights Viewers?

Wonder who's been checking out your Instagram highlights? It's easy to find out! All you have to do is follow these simple steps:

  • Visit your profile page and select ‘Highlights’.
  • Tap on the highlight you want to see stats for.
  • Find and click the ‘Viewers’ icon near the bottom of the highlight.
  • Voila! You'll be shown a list of people who've viewed that particular highlight, how many times they viewed it and when they checked it out.

If you don't see any viewers listed, don't worry; that just means no one has viewed your highlight yet! One way to get more eyes on your highlights is with relevant hashtags—they can help other users find your content more easily and engage with you further. Try it out and see for yourself!

Who Can See Your Instagram Highlights?

Instagram Highlights are a great way to store and organize your favorite videos and stories, but it's important to know who can actually see them. Although it's generally the same people who have access to your main profile, there are some exceptions:

Your Followers

Anything posted on Instagram is public, so as long as someone is following you, they'll have access to view whatever you post — including Highlights. But if they're not already following you then they won't be able to access your Highlights either.

Non-Followers / Public Accounts

Another thing to keep in mind is that public accounts (where anyone can see what you post without needing permission) will also be able to view your Instagram Highlights, so if you're using this feature for personal posts then it's best to make sure your account is set to private first. The best thing about Instagram Highlights is that — unlike other posts — they stay up permanently, so the same people who have access now will have the same access whenever they go back and look again. This means your viewers will be able to re-watch whatever stories or videos you post in a single place — making it super easy for them come back and check out what you've been up to.

What Are Some Tips for Analyzing the Data?

If you're wanting to dig deeper into who's viewing your Instagram highlights, here are a few tips for you to get the most out of your data:

  • Use multiple tools: Take a look at all the options available to you—from Insta analytics apps, to 3rd-party websites that let you track who has viewed your stories and highlights, and even simple tricks like screenshotting! Every tool will provide slightly different analytics so use them all in combination to really get an understanding of who is engaging with your content.
  • Pay attention to geo-locations: Does any particular geo-location stand out? Maybe it's a city that you have been advertising in or somewhere else that you've been targeting? It can be helpful to know where your views are coming from when strategizing for future campaigns and content.
  • Analyze repeat viewers: Are there certain profiles that keep coming up as viewers? Maybe they comment often or engage with your posts and stories? They could be potential brand ambassadors, influencers, or the start of a loyal fan base!

So those are some tips for getting the most out of analyzing your viewer data! Remember, the more data points you have, the better idea you'll have of who's engaging with your content and how best to target new audiences going forward.

Does Seeing Someone Check Out My Instagram Highlights Affect My Stats?

Good question. Now you can get the scoop on who viewed your Instagram highlights, and the answer is, yes, it can affect your overall stats. It’s not a huge deal either way, but it’s good to know what’s going on with your profile.

The first thing to consider when looking at who viewed your Instagram highlights is how much “reach” you have. This is how many people your post could theoretically reach, and if people are viewing your highlights, then that reach increases. Your post can generate more impressions from someone checking out the highlight."

The other key factor in understanding how viewing after-the-fact affects stats is engagement rate. If someone views your highlight and goes on to like or comment on the post, then that increases its engagement rate as well. So while getting the scoop on who viewed your Instagram highlights may not drastically change up your stats in a big way, it's still beneficial knowledge to have for understanding what's trending with your profile and posts.

Can I Limit Who Can View My Instagram Highlights?

You might be wondering if you can limit who can view your Instagram Highlights. The answer is yes—you have the power to give certain people (like friends and family) access to certain Highlights.

To keep certain Highlights private, you have a few options:

  • Add a passcode to your profile so that other people will be required to enter this code before they can view the Highlight
  • Set up an individual password for each Highlight
  • Delete a particular Highlight so that it is no longer visible
  • Make sure you select Friends in the privacy settings when creating a Highlight, so that only your Friends list can see this post

These options allow you to control who sees which Highlights — but remember, anyone with the URL of a post can still view it, even if it’s part of a private Highlight. So keep those URLs safe!

Analyzing the Insights: What Can I Learn From It?

Now that you know who viewed each of your Instagram Highlights, you can really start to analyze the insights. That way, you can get a better understanding of your audience and use this data to your advantage.

The breakdown feature gives you information about both the total views for each Highlight as well as individual viewers, which is especially helpful for businesses who would like to get to know their target audience better. Here are some ways that businesses can use this data to inform their marketing strategy:

Identify top influencers:

Seeing who's viewing what can help brands identify potential influencers who could give them exposure and reach new audiences. This could be helpful if a brand was looking for someone to collaborate with and conduct outreach campaigns.

Gage where viewers are located:

It’s useful to also look at which region viewers are from so brands can learn more about their followers and where they live. This information can help when targeting ads and content, or when a brand wants to decide which regions they should focus on when scaling up their operations.

Understand user engagement:

By checking out who's engaging with what and tracking the views frequently, businesses have a better idea of which kind of content works and resonates best with followers in terms of topic, format or style. Also, depending on how often each Highlight is viewed—if it continues to be viewed long after posting—this could indicate that the content has lasting appeal and could be worth creating more similar content in the future!

Common Mistakes When Using Instagram Highlights

Whenever you're using Instagram Highlights, there are certain mistakes that are all-too common. Here are a few of the most common mistakes people make when using Instagram Highlights and how to fix them:

Using too many Highlights

Having too many Highlights can be overwhelming for users to look through, which can lead to a decrease in views. Try editing your Highlights down to only the most important ones and creating new ones as needed.

Not keeping Highlight categories up-to-date

It’s important to keep your Highlight categories up-to-date so that users know exactly where to go when they want to find something specific. For example, if you have a product launch coming up, it would be helpful to create a Highlight around it so that users can easily find all the information about it in one convenient place.

Forgetting about Stories and Live exclusives

Stories and Live exclusives live for only 24 hours before they disappear into the ether, so you have to take advantage of them while you can. Add them into existing Highlights or create new ones entirely; just make sure not to miss out on any great content opportunities!

Why Should You Monitor Your Instagram Highlights

If you want to take your Instagram game to the next level, monitoring who views your Highlights can be a great way to do that. Here are some of the benefits:

Tracking Engagement

Knowing who is viewing your Highlights can help you understand how much engagement you're getting from various groups. This information can help shape how you create content and what kind of content resonates with certain audiences.

Understanding Preferences

Keeping track of who is viewing your Highlights will also help you understand what kind of content interests people. If one type of content sees a lot more engagement than another, then you can use that information to plan future posts.

Strengthening Connections

By knowing who's viewing your Highlights, you can reach out and strengthen those connections. You'll have a better idea of who might be interested in working with you or promoting your posts, which helps build relationships with potential customers or partners. Monitoring your Instagram Highlights is an easy way to start gathering valuable data and insights about who's interested in what you have to offer! Keeping track of this information allows you to better understand preferences, track engagement, and strengthen connections—all important for growing your brand on Instagram.


You might have some questions about Instagram Highlights. Here are the answers to some frequently asked questions so that you can be sure you're getting the scoop on all of your Instagram highlights.

Can I track who views my Instagram Highlights?

Yes! You can use apps to track who's seen your Instagram Highlights. You just need to create and account, connect it to your Instagram, and then you'll be able to see who's viewed each Highlight. It's easy and can give you valuable insights about what people are most interested in on your page.

What kind of information will I get from tracking my Highlights?

When you track your Highlights with an some special apps you'll get useful information like when a Highlight was created, how many views it has gotten in total, how many unique people viewed it, and also which countries they were from. Plus, if a viewer liked or commented on any of your stories or posts, you'll be able to tell who it was.

What else can I do with a tracking feature?

Tracking your Highlights can help you understand who is most interested in your posts and stories, so that you know exactly which posts should get featured as Stories or Highlights in the future! This can save time and help boost engagement on social media by giving more airtime to the content that resonates best with followers.


In short, understanding who viewed your Instagram Highlights can be helpful in getting a better understanding of who’s interested in your content. This can help you to target your efforts in a more effective way and create content that better resonates with your target audience. You should, however, always keep in mind that you won’t be able to get the exact number of people who viewed a particular highlight, nor will you be able to see a detailed breakdown of who those people were. Overall, it’s safe to say that Instagram Highlights are a great way to keep your followers engaged and informed, but they also provide insights into who is really paying attention. Keep track of who’s viewing your Highlights, and tweak your content to better meet the needs of your followers.