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TikTok Marketing for Beginners Tips and Strategies

Published on 27.04.2021

TikTok is a social media platform that has quickly become the go-to for marketing. It's crazy how fast it took off, and now many companies are rushing to figure out what TikTok means for their business. The good news is you don't have to be an expert in marketing to reap the benefits of this new platform! In this blog post I will share some strategies that will help get your company on top of TikTok and market like a pro. These tips and tricks have already proved to be working and they are up to date, so just sit back, relax and implement these tips to get better results.

 

 

800 million installs

The biggest factor of success for TikTok was a pandemic. Lockdowns and problems outside the house lead us to consuming more video content. It's obvious that people use TikTok more often. Here are reasons why people fell in love with TikTok right away:

  • It's addictive. The content on TikTok is really engaging, which leads to the app being opened multiple times a day

  • Creators make their own schedule and are in charge of what they want to post. This creates something fresh for people who watch it daily

  • There is no cost or heavy investment needed for marketing because creators

 

These guys have installed Tik-Tok, what about you? 

 

Target audience on TikTok

As we know, Gen Z is using TikTok frequently. In general, experts believe that TikTok was created for the young generation but adults found it easy to step into this zone also. What is a target audience on TikTok?  There are a few of them.

Gen Z is the core audience on TikTok, as they are usually teenagers or young adults who use this platform for entertainment purposes Teens and young adults nowadays have a lot more free time than their parents did at that age because they don't have to spend hours doing homework after school anymore. This means they can be targeted by any brand. For instance, if you are selling cosmetics then you've come to the right place. TikTok is a perfect spot for branding and marketing your product especially in the beauty space.

"Gen X" Rules!

 

Use latest trends

One of the biggest influencers on TikTok got popular due to one dance - it was called "Renegade". Charlie D'amelio got fame just because of that dance and currently teenagers have more than 100 million followers. This example shows you the power and influence trend could have on your journey. How to use the latest trends on TikTok?  You can copy the dance moves or use hashtags to find people who are already popular in that area. How to find the latest trends on the platform?   You can go to the explore page and see what's popular or trending on TikTok.

Inside tip:  If you're looking for more followers than post something new every day but try not to overdo it. This applies especially if your content is interesting, original and provides value in terms of knowledge or entertainment.

This adorable doggo is doing a trend "Renegade"