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Instagram Marketing Tips Latest Working and Proven Strategies

Published on 05.05.2021 by Wayne Mendoza

Instagram is a great social media platform to promote brands. As the most popular visual-based social media, Instagram has more than 700 million monthly active users. It is also one of the fastest growing marketing channels in 2020 because Instagram stories now have over 200 million daily active users and over 50% of them are between 18 and 34 years old. With so many people on this platform, how can you make sure your brand stands out?

The good news is that if you do it right, your business will be successful! There are many strategies that work well for attracting new customers and getting them to purchase from you. Here are some tips that we want to share with you about how to successfully market on Instagram;


Let's start!



Invest in high quality photos

Instagram is a photo-focused platform. You can update status or create a new post only with text on Facebook. The same can't be done on Instagram because the default system asks to upload a minimum one photo. Yes, Instagram improved over the years and now you have 'stories', videos, reels, etc. - but image stays on top of the competition. If you want to play on emotional triggers of potential buyers, then you should invest a lot in visuals. The biggest visual is image - so, don't hesitate and start Instagram marketing campaigns with high quality images.

How to get high quality photos? Here are the tips:

  • Find a good photographer to work with - you can get a good photographer in your area. Definitely start searching for a local helper that can give you high quality photos on a weekly basis. It's important to publish high quality photos every week, so your photographer has to follow the schedule.

  • Invest in photo editing software like Adobe Photoshop or Lightroom - If you are a photographer who has a knowledge in Adobe programs, then it's definitely a big advantage. Always work with the photographers that can give a different and creative touch to photos with Adobe programs. Choose fixed color-palette and have all the photos edited in that scheme.

  • Don't forget about stock photos and templates. You can find them on platforms such as Creative Market, Fotolia, Shutterstock, etc.

  • Keep up with the trends - they change quickly! For example, user generated content is trendy right now. Try to get photos from photographers that have a sense of UGC. People scrolling through Instagram must think that your photos are created by the users themselves - it would be a big advantage.


Hashtag game - take organic reach into another level

Take your Instagram game by the hashtag strategy. If you want to learn more about the hash-tag strategies, then you can learn from these insider tips:

  • First of all, come up with the first keyword by yourself. It could be general one, don't worry - you've to start somewhere

  • Take that keyword and put into the Google search. Google will automatically offer your 'people also search for' box where you can see relevant long-tail keywords.

  • Copy those long-tail keywords in the search box of Instagram and start searching each one. Now, you'll have relevant hash-tags and your main competitors that use those hash-tags. As you've found main competitors - now you can spy on their accounts and explore hidden hashtags that they were using previously.

Those long-tail keywords (hash-tags) can improve your organic visibility on Instagram. Put hashtags in your posts naturally, it gives Instagram algorithm signals that you care about the industry more than your competitors (check the image below - if you want to niche down into the Eminem music, then you can see that regular keyword #EminemStan has around 79k posts which means that presence is big. So, you can get on that hashtag easily by implement it in your posts and get very relevant organic traffic that is interested in Eminem)