Pinterest is a place where inspiration meets action. With over 400 million active users, Pinterest has become a powerful platform for businesses focused on visually showcasing their products and services that ultimately drives traffic to their website that results in increase sales. How can one make their brand stand out with so many users on the platform? The competition is indeed high, but by utilizing the top 5 Pinterest marketing strategies, you'll be able to take your brand to the next level. From optimizing your profile to creating visually stunning pins, there are some basics every business owner seeking to use Pinterest to their advantage needs to consider.

What Is Pinterest Marketing?

Marketing on Pinterest involves incorporating the platform into your overall SMM strategy to expand the reach of your brand and increase awareness within the pool of potential customers. According to Pinterest Business, social media marketers use the platform to achieve various objectives, such as reaching targeting the right audience, enhancing their online presence, driving more traffic to their website or an online store, and encouraging conversions such as newsletter sign-ups, ticket sales, or purchases. Essentially, leveraging Pinterest for business can facilitate broader exposure for your brand, attract the people who will become loyal customers, and boost revenue by promoting products, and finally, driving sales.

Top 5 Pinterest Marketing Strategies

If you're serious about getting started on the platform, creating a marketing strategy tailored to your business is essential. To simplify the process, first think about why you have chosen the platform. If you business is not all about advertising through visual means, Pinterest might not be what you are looking for. Speaking of which, visual advertising, everyone would agree, is the most powerful type of advertising that has been dominating the ad industry for as long as it exists. Pinterest is all about aesthetics, so the breakdown below will talk about the ways you can incorporate different aesthetics into your Pinterest business page a lot. Take a look.

1. Brand your profile:

Branding yourself is the key to establishing a presence on any social media platform, especially those focused on visuals (think Instagram, Tik-Tok, Pinterest, YouTube). If you're using Pinterest for your business, it's essential to set up a business account to access important features such as analytics and rich pins. Once you have a business account, it's time to brand your profile to make it easily identifiable as belonging to YOU. Pinterest provides various customization options to add a unique touch to your profile.

One way to customize your profile is to select a cover board. The board will appear at the top of your profile, showcasing your pins. Another way to personalize your page is by using different boards that you can create by storing pins that you upload or re-pin from others (although it's assumed you pin mostly your own photos or videos if you want to use such boards for commercial purposes). These boards appear directly below your name and bio and can be customized to match up to the overall aesthetic you are going for. Finally, uploading a profile photo that best represents your business is crucial. If you're the face of your business, it may be more appropriate to use a professional headshot of yourself. Keep things light though, this is not LinkedIn.

2. Determine your content strategy:

To create an effective Pinterest marketing strategy, it's essential to determine what type of content you will be sharing on the platform. There are various types of content that perform well on Pinterest, such as product pins, infographics, and blog posts. You can also upload small videos, Tik-Toks or Reels, assuming you have them downloaded on whatever software you use. You can create videos for Pinterest specifically too, if you want to go that far.

For retailers or online stores, product pins are a must. You should showcase your products by taking stunning photos and converting them into visually appealing pins. Pinterest users love to browse the platform to get inspired or discover new items for their next shopping trip. Whether it's home decor, clothing, gifts, cute nail ideas or party outfit inspo, Pinterest is the place most people go to when in need. Creating eye-catching product pins can attract potential customers and drive traffic to your website. For instance, someone wants a nail inspiration for their appointment and they come across the picture of your press-on nail set. By clicking on it or re-pinning it they indirectly share it with their followers, which means more potential customers for you. They might also discover that this is actually a photo from an actual store where they can purchase their dream nail set. Boom, you got a sale.

Another effective pin type is blog post graphics. If you publish blog articles on your website, you should create vertical graphics that promote your blog posts. These pins should be visually appealing to stand out in a sea of aesthetic pictures. The thing to remember here is that Pinterest is essentially all about photos and videos, so don't be too lengthy with your textual type of content. Not even in captions. If you absolutely have to be a bit lengthy, make sure you put lots of images inside the text.

3. Join community boards:

Another effective Pinterest marketing strategy is to join or create community/group boards, which will allow you to reach new audiences specifically interested whatever niche you operate in and expand your brand's reach locally as well as internationally. By being an active contributor to such boards, you can become somewhat of an icon inside your community.

To get started, search for influential pinners within your field and look for group boards relevant to your niche. Typically, board owners will include rules or a link to apply (should be somewhere in the board description). Follow the instructions and apply to join the board by emailing the owner or filling out a contact form. Don't forget to follow their account as well. Once you become a member, stay active by pinning some of your own content and also curating and sharing things from other relevant pages. By doing so, you'll establish yourself as a valuable contributor and increase your brand value on the platform.

4. Focus on Pinterest SEO:

Pinterest is not your typical social media platform. For most users, there are only visual conversations here. Therefore, it functions as a visual search engine with its unique algorithm and SEO rules. To make your business's pins discoverable through search, it's essential to optimize them for Pinterest SEO, which is just a tad bit different from what you might be acustommed to. One effective way to do this is by incorporating relevant keywords in your pin descriptions, boards, and hashtags. Implementing Pinterest SEO rules on your profile can help improve your overall rankings on the platform (they will see you everywhere, whether they want it or not sort of way).

Additionally, using rich pins can aid in pinning new content from your website, avoiding duplication, and ultimately elevating your brand's Pinterest SEO. Remember, because the platform is all about aesthetics, don't go overboard with the hashtags. Keep them neat not to look spam-y. Maybe don't place them directly under the picture description, or use breaks.

5. Schedule out fresh pins:

To enhance the quality of your profile and increase the chances of your content being shared in search results, it's essential to keep sharing fresh content on a regular basis. Even non-commercial users start to lose followers once they become inactive. There's nothing new to see, and everyone has seen the old content already, so why stay? It's true that new users have not seen your content. But how are they supposed to find you among millions of daily active users whose pins pop up everywhere? Meaning, you have to be one of them.

However, spending hours every day on the platform is not always possible. That's where Pinterest management tools come in handy. By using several tools, you can easily schedule your Pinterest content in advance and plan out your visual content calendar weeks or months ahead. This means you can maintain a consistent presence on Pinterest without manually posting every single day. Additionally, the Instagram-to-Pinterest duplication feature allows you to extend your content's reach on Pinterest (and the other way around) with minimal effort.

Dos & Don’ts In Your Pinterest Marketing Strategy

When creating marketing strategy for any business, there are certain dos and don'ts that you should keep in mind to ensure your efforts don't go to waste. Here are some specifically for your Pinterest marketing strategy:

Dos

• Create high-quality, visually appealing content.
• Use relevant keywords in your pins.
• Engage with your audience.
• Leverage influencers.
• Analyze your data.

Don'ts

• Spam Pinterest with too many pins or overly promotional content.
• Use low-quality images.
• Neglect your boards.
• Forget to follow Pinterest's guidelines.
• Ignore your analytics.

Conclusion

Pinterest is a powerful visual social media platform for businesses of all sizes looking to reach out to targeted audiences and engage with them. By implementing the strategies discussed above, you can create a compelling presence, drive traffic to your website, and ultimately increase your sales and revenue. You will also increase your brand value and visibility.

Remember to prioritize creating visually appealing, relevant content, optimize your pins for search, never neglect your audience, leverage influencers, and continually analyze and refine your strategy based on the data and feedback the analytics part of the platform offers. With these tactics in your arsenal, you can harness the full potential of Pinterest and achieve your marketing goals in a set time period. Get started today and watch your brand soar to new heights.