Pinterest isn’t just another place to post pretty pictures. It’s a search engine made for brands and creators who stand out by posting consistently.

The problem for most creators is that they see Pinterest as a second Instagram, and as an app where they only pin when they remember, which leads to random bursts of activity and then silence for a long time. 

This inconsistency is noticeable, even for the app’s algorithm. To solve that problem, many creators use Tailwind.

Instead of stressing over when and how often to pin, you can build a schedule once and let the tool handle the posting for you. Then, your pins will go live when your audience is the most active, not when you happen to be online.

Tailwind gives you the structure that ensures that your pins don’t get hidden in someone’s feed. It ensures that your pins amount to something beneficial for your account.

As you read on, we’ll go through why consistency matters on Pinterest. You’ll also see how Tailwind can solve a whole bunch of your problems through automation.

Let’s start!

Why Consistency Matters on Apps Like Pinterest

Pinterest doesn’t necessarily reward those who post the most. The app rewards those who work on proper schedules.

The platform is built more like Google than Instagram. That means the algorithm looks for long-term term-behavior. It isn’t looking for your random daily posts. If your pinning is all over the place, your reach shrinks because the algorithm can’t trust  your account to post when people need it.

It’s easier to keep track of once you think of how you use Pinterest. Boards that haven’t been updated in months are less likely to get new followers, and that same thinking applies to your audience.

New viewers expect to see fresh ideas. And if they’re not getting those, they’ll look elsewhere.

Consistency can do a lot for your account, including:

• Improving visibility
• Building trust with audiences
• Getting traffic that keeps coming back

The thing about consistency is that it doesn’t mean you need to post a bunch of pins all at once every day. It’s more about setting a pace and following that plan, and Tailwind can help you set this up as a system.

The Problem With Manual Pinning

You could just log into Pinterest every day and add your pins one by one. That works, but only for a little while. Things can come up in the middle which block you from posting your pins. That can eventually lead to you posting multiple pins at once, trying to catch up to your routine.

While that doesn’t sound like a big problem, it certainly is one. It’s seen as inconsistent posting by the algorithm. Thus, the algorithm doesn’t end up working in your favor.

Manual pinning also eats up a bunch of your time. It forces you to bounce between different pin boards and writing descriptions. There’s also double-checking to ensure that you’re not messing anything up.

Another issue is the timing. Like any other app, Pinterest has its peak hours. This is when users are on the app the most. Unless you have alarms that you follow all the time, you’ll probably end up missing these hours.

Posting manually often means that your pins end up on feeds when fewer people are using the app. That kills the early engagement, which is so necessary for your reach.

How Tailwind Solves Your Problems

Tailwind can basically be seen as your Pinterest autopilot. Instead of logging in every day to pin manually, you load your content into Tailwind once. It then does all the spacing out for you. This way, your pins go up at the right times and in the right places.

Tailwind uses something known as smart scheduling. That means it looks at when your audience is most active and lines up your pins to drop during those peak hours.

But it’s not just about timing. Tailwind also helps you batch your work, as you can upload a bunch of pins in one sitting. These can be assigned to different boards so the platform can focus on handling the posting part.

Tailwind also has a pretty useful feature known as Tailwind Communities, which can be seen as group boards. Communities are places where you share your content with other creators. In return, they end up sharing it with their audiences. It’s like being able to collaborate with different creators through Tailwind’s app.

Tailwind also does a great job of tracking your Pinterest analytics. This ensures that your pins go up when they need to. Not just randomly.

How to Schedule Your Pins Using Tailwind

Step 1 – Connecting Your Pinterest Account

After signing up, Tailwind will need you to link up your Pinterest account. This is what allows the platform to post for you. You’ll only need to set this up once.

Once you do, you’ll have access to all your boards directly inside Tailwind.

Step 2 – Uploading Your Pins

Just like on Pinterest, you’ll need to upload pictures and videos. Tailwind also lets you add your own pin titles and descriptions and put in links if needed.

For those who are repurposing content, Tailwind’s batch option lets you add multiple versions at once. These can then be queued to go up later.

Step 3 – Choosing Boards and Times

Now comes the smart scheduling. Once you upload all your pins, Tailwind automatically sets up a calendar of time slots. These slots are based on when your audience is on Pinterest the most. 

To set up the schedule, you have to drag each pin to the time it needs to go up. Here, you can also pick the boards that each pin belongs to.

Step 4 – Setting up Interval Pinning

This is an optional but pretty helpful feature. Many creators repurpose content so they can use it elsewhere. To do that easily, interval pinning can ensure that you don’t end up spamming people’s feeds.

If you want a pin to end up on multiple boards, Interval Pinning lets you put out the same post at different times. This is all done automatically, and you just have to pick the time slots.

Step 5 – Previewing Your Schedule

Once you’ve gone through the previous steps, you’ll be able to see Tailwind’s visual calendar. Here, you can note how your content is laid out for the week or month. It’s a quick way to see if everything is in order.

Step 6 – Monitoring and Adjusting

Once pins go live, Tailwind Analytics becomes important. Like any other platform’s data, these analytics work to give you better suggestions about when your pins should go up.

Measuring Results and Working on Your Strategy

Pinning content isn’t the only thing you should be doing. Keeping an eye on your numbers is just as important. This is what gives you a clearer idea of whether pins are getting engagements.

Both Pinterest and Tailwind give you analytics to check. Knowing which metrics are useful is what’s important.

Impressions is the first place to start. This provides info on how often your pins are being seen, and this is what tells you the most about your reach. If you notice your impressions increasing, that’s a clear indication that your reach is growing.

Another thing to look at is the click-through rate. These matter if your pins often lead users to places outside the app. If you’re noticing low click-through numbers, that means that your content isn’t getting people to leave the app and visit your sites.

Then, there are the saves. Like anyone else, whenever you like a pin, you’re probably going to go and save it. This metric lets creators know what kind of content is prompting their viewers to keep coming back later.

Once you’ve seen the basic metrics, patterns are what you should be looking for, but you don’t have to do that manually when Tailwind Analytics can help. Tailwind’s analytics provide summarized information about which pins are doing the best for you. It also gives you an idea about engagement rates and board-level stats, which can all be found in the same place. 

With this platform’s provided clarity, it’ll be easier for you to spot any changes that you need to make.

The Bottom Line

Pinterest is a platform that’s all about consistency, but it needs consistency that comes with a strategy. That’s why scheduling pins with platforms like Tailwind isn’t just about saving time—it’s about creating systems that work, especially when you’re not online. 

The key idea is that visibility comes from your consistency, and Tailwind gives you the tools to do that without burning out. It also gives you the analytics that’ll help you improve as you go.

By planning your pins and letting Tailwind put them up, you can rest knowing that your pins are going up exactly when they should.