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How to Pin Your Posts on Instagram

Published on 22.06.2023 by Sofia N

Picture this: You create a post that you’re excited to share with your audience. But as time passes, it starts to get lost in the shuffle of new posts. It’s a common problem for Instagram enthusiasts who want to make sure their post stays top-of-mind for their followers. But don’t worry; there is a tool you can use so your post never gets buried again—you can pin it!

Pinning one of your posts gives it prominent placement on your profile, with its own section at the top. It also stays fixed in place no matter how many new posts you add, so followers are sure to see it prominently displayed among all your other content. Explore how to pin a post on Instagram and maximize its visibility and engagement from start to finish.

When to Pin an Instagram Post

Another thing to consider when pinning an Instagram post is when to do so. The best time to pin a post is when it will be seen by the most people. That being said, you should pay attention to when your audience is most active and plan your pins accordingly.

If you have access to analytics, use them to determine when your audience is most likely to be active and pin your posts at those times. That way, you can ensure that the post will be seen by as many people as possible. As a general rule of thumb, the best times for pinning are usually in the afternoon or evening on weekdays. Of course, this all depends on your specific audience so, again, refer to analytics if available. Don’t forget that popular times change from day-to-day and from season-to-season. So if you want optimal results with each post you pin, pay attention to both the analytics and popular trends relevant to your niche or topic.

How to Pin a Post

You may not know it, but you can easily pin a post to your profile so that it stays at the top of your feed no matter how many others are added. This is an awesome way to make sure your favorite post doesn’t get buried or lost in the shuffle. Here’s how:

  • Open the post you want to pin.
  • Tap the three dots in the top right corner of the post and click ‘Pin to Profile’
  • You'll see a notification telling you that it's been successfully pinned, and you will now see it at the top of your page!

Pinning a post is also a great way to draw attention to important announcements or information, like when you're launching a new product or asking people to vote in an election. With this strategy, your followers will always be able to find whatever message you really want them to see!

Getting Started With Posts

First things first: Pinning your post on Instagram is super easy to do. All you need to do is pick the post you want to pin, tap the “...” icon at the top of it, and select the option to “Pin to Profile.” Then, when someone visits your profile page, that post will always be there – regardless of how much older content or newer content you have posted.

This feature is especially helpful for brands and businesses that want to make sure their most important posts stay seen by their followers. That could be a sale announcement, an upcoming event, a helpful article – whatever your message may be. And now that it’s pinned, it will always appear at the top of your profile page so more people can access it.

Creating Several Pins for Posts

You may have noticed that sometimes people pin multiple posts to their Instagram Stories. While this is an effective way of highlighting different posts and increasing engagement, it can also get a bit confusing when trying to keep track of all the pins.

Thankfully, Pinterest makes it easy to create multiple pins for posts so that you can easily keep track of them. First, select the post that you want to pin and click "New Pin." Then select the image you'd like to use for the pin and add the post URL and any other information you'd like to include. You can then customize your pin with text or images if desired. Once you've created your first pin, click "Create Another Pin" and repeat the process for each post. This way, you can easily create multiple pins in one go and make sure that all of your posts are properly highlighted!

Organizing Your Pins

Once you've created your multiple posts, you'll want to start organizing them. Organizing your pins is actually a lot easier than you think—all you need to do is:

  • Go to the post that you would like to pin
  • Tap the three dots in the top right-hand corner of the post
  • Select "Pin to Profile"
  • Rearrange your pins as needed
  • When finished, tap Done at the top right of your profile

When pinning posts, you can make sure that all of your content is where it needs to be and easily accessible for visitors to view. This helps give followers an idea of what they can expect from your profile and makes it easier for them to find what they're looking for without having to scroll through a bunch of posts. Plus, pins stay in place until you decide it's time to switch them out!

Understanding the Reach of Pinned Posts

If you want to get the most out of your pinned posts, it's important to understand the reach of pinning. When you pin a post, it will be featured at the top of your profile for one week. This means that more viewers will have access to it and be able to engage with your content. 

Additionally, if you're using hashtags in a post and they're relevant to what you want to achieve, they can also help increase the visibility of your post and maximize its reach. So make sure to include relevant hashtags and pay attention to what people are engaging with so that you can use the right ones for your posts.

On top of this, pinned posts also have their own metrics like impressions and engagements because they stay in the same spot for one week straight. This makes it easy for you and anyone visiting your profile page to quickly track how successful your pin has been. You can easily monitor these metrics from within Instagram Insights or other third-party analytics tools.

Why Pinning Posts Is Beneficial

Do you know why you should start pinning posts on Instagram? It’s a great way to bring attention to certain posts, highlight your brand or product, and keep important content front and center. Here are three key benefits to pinning your posts:

Increased visibility

First off, pinning your posts will give them increased visibility. By pinning a post to the top of your page, it will be the first thing people see when they visit your profile. That means more eyes on the post and more potential engagement. It’s especially helpful if you have an announcement or special offer you want people to see right away.

Building engagement

Another benefit of pinning posts is that it will help you build engagement around specific topics or campaigns. If your goal is to generate comments, likes and shares on a particular post, pinning it can be a great way to get the conversation started.

Highlight specific products or campaigns

Finally, one of the best uses for pins is to highlight specific products or campaigns. This could include anything from showcasing a new range of products in your store or promoting an ongoing campaign. Pins can help drive traffic and exposure for those initiatives rather than having those campaigns get lost among other posts in your feed.

Tips to Make Your Pins Stand Out

You want your post to stand out from the crowd and increase engagement? Adding pins to your posts is a great way to do this. But before you get started, here are some tips to make your pins stand out even more.

  • Keep it simple: When it comes to pins, make sure they are easy to understand and have a clear message. The simpler the better, as people won't have time to sit and decipher complicated pins.
  • Use high-quality visuals: Incorporate visuals into your pins for maximum impact. Choose high-quality images that represent your message, as this is what will grab people's attention and keep them engaged.
  • Make sure it's relevant: Make sure the content of your pin is relevant to the post — this way people will be more inclined to interact with it and actually follow through on what you're asking them to do.
  • Keep it concise: Time is precious, so keep things concise and include only important information in your pins. People don't want you rambling on about something irrelevant or using fluff language — stick to the point!

Error-Proof Before You Post

Before you hit post on any new Instagram content, make sure to double-check your work. The last thing you want to do is post something with an incorrect caption, or the wrong image. To ensure accuracy, error-proof your work before you post it. Here are a few ways to do so:

  • Make sure that any hashtags or links are correct and complete.
  • Read through your caption for typos or factual errors.
  • Double-check that the image/video is attached correctly and is of high quality.
  • Ask a colleague or friend to read and review the post before you share it with the world. A fresh pair of eyes can catch any lingering mistakes you have missed.

Frequently Asked Questions

If you're still having questions about pinning posts to Instagram, here are some frequently asked questions and their answers.

Does pinning a post increase engagement?

Pinning your post to the top of your profile allows users to see it first when they visit your profile, increasing the chances of comments, likes, and other forms of engagement. It's also a great way to draw attention to new posts as soon as they are posted.

Does pinning a post affect my algorithm?

No. Instagram doesn't use pinned posts in any way when ranking how visible your content is in someone’s feed (otherwise known as their algorithm).

Is there a limit on the number of posts I can pin?

Yes. You can only pin one post at a time on each profile or business page you manage, but you can switch up which post is pinned whenever you'd like.


In summary, pinning your posts on Instagram is a great way to give them the extra visibility they deserve. Not only will it draw more attention to your posts and account, but it can also increase engagement and help you reach a larger audience. The best part is that anyone can use this feature, regardless of their follower count. There’s no hidden algorithm or special tools involved — all you need is an Instagram account and a few minutes of your time. So if you’re looking for a powerful (and free!) way to boost the visibility of your posts, pinning is the way to go. Try it today — you won’t regret it!