One of the factors that affects the visibility of your social media posts is the posting time. When you post at the right time, you increase the chances of your audience seeing the post, interacting with it, and sharing it. That means you will have a higher engagement rate and better overall post performance.

However, it can be difficult to post at the right time if you do it manually. This is because you will need to be online at that time. To solve this problem, you need to use the best tool for social media scheduling. These tools can be a great choice to help you save time, streamline your processes, and grow your social media presence.

What is a Social Media Scheduling Tool?

Social media scheduling involves planning posts across different social media platforms. The right social media scheduling tool will enable you to post on different platforms without manually updating your content every day or week. It outlines your posting schedule on different platforms, the best posting days, and the days and times that provide you with the best results. Therefore, the right tool will ensure you don't miss any posting opportunities. It makes it easier to manage multiple accounts from one dashboard.

Benefits of Using Social Media Scheduling Tools

With the right content scheduling tool, you can enjoy various benefits such as:

• Save time. An excellent social media scheduling tool allows you to create and schedule your content in some designated time blocks instead of a disruptive one-off thought.
• Reduced chances of errors. You can use the best tool for social media scheduling by setting your customized permissions and approval. You can then approve the workflows. This makes it possible to review the content before it goes live.
• Time saving. The social media scheduling tool can enable you to customize your posts for use on different social media accounts on a single screen.
• Choose the best time to engage your audience. This can help you to grow your Instagram account.
• Select the proper collaboration features to work effectively with influencers, content creators, team members, and key stakeholders.
• It makes planning, curating, reviewing, and editing your integrated social media content schedule across different campaigns and platforms easy.
• Excellent customer support to help with troubleshooting issues.

How to Choose the Right Social Media Scheduling Tools

When searching for an excellent social media scheduling tool, there are several factors you need to consider. These include:

Budget

It is essential to ensure that you manage your social media resources well. You want to ensure that your budget aligns with your long-term goals. No matter the size of your business, you should choose a tool that meets your financial plans. When searching for a tool, avoid those that charge extra fees and hidden charges. Some tools will have low monthly fees but require you to pay more for extra features or add-ons. Therefore, understand the total monthly charges for the features you need, not just the base amount.

User Interface

Ease of use is an essential factor in a content scheduling tool. Therefore, you must find a well-designed and intuitive tool that seamlessly integrates its functionalities. A user-friendly interface allows you to adapt the tool's features, saving you time and frustration.

Features

Another essential factor to consider in a social media scheduling tool is the set of features. You must find a tool with different features to manage your online presence. This will eradicate the need for multiple tools.

Integration with Different Platforms

You must find a tool to post on different platforms, such as Facebook, Instagram, Twitter/X, TikTok, Pinterest, and LinkedIn. The right social media scheduling tools should enable you to centralize your efforts in a single dashboard. By streamlining your efforts on one platform, you can ensure consistent branding.

Customer Support

You may encounter issues with your social media scheduling tool, so you should ensure that customer service is easily reachable. Consider whether “support” is easily reachable. 

Collaboration Capabilities

If you are working with your team, you want a content scheduling tool to enable you to collaborate with other team members. Therefore, consider the number of people who can use the tool in your plan of choice. When you get a good tool that aligns with the size of your social media team, you can easily ensure the success of your post.

Top 5 Best Tools for Social Media Scheduling

Now that you understand the benefits of a social media scheduling tool, here are our top five choices.

SocialBee

One of the reasons we rank SociaLBee highly is that it comes with many top social media scheduling features. These features enable you to schedule posts to all the social media networks from one platform, saving you dozens of hours every day and month. You can use it to schedule posts on social media sites such as Facebook, Twitter, Instagram, TikTok, Pinterest, YouTube, LinkedIn, and Google My Business.

You only need to set up the content categories to schedule your posts on the platform easily. This refers to a list of certain kinds of posts queued for auto-publishing at your most convenient times or days. For instance, you can create a content category for curated posts to save the relevant third-party content. You can also use the promotional content category for keeping your promotional posts. After setting up the content categories, simply fill them out with the relevant posts.

Features

• Cross-platform scheduling. Social Bee allows you to schedule posts and content across different pages and profiles on different platforms.
• Automations. You can re-queue your relevant content, the expired posts, and more.
• Content categories. Ensure that your posts are organized into groups according to their categories. You can create a schedule for publishing for the different categories.
• AI tools. You can also create posts using AI to generate your posting schedule for social media posting.

This is one of the tools you need for creating a viral YouTube marketing campaign.

Sendible

If you are searching for an all-inclusive solution, you should consider Sendible. The tool will help you with many tasks, such as content scheduling, social media reporting/analytics, inbox management, and more. The tool allows you to schedule posts on social media platforms like Facebook, Instagram, LinkedIn, YouTube, and Tumblr.

To start scheduling posts on Sendible, open a content calendar, pick a date, and make your post and its posting time. The Smart Queues feature also makes it easy to systemize the entire process. Another benefit of Smart Queues is that it is unnecessary to create individual posts. Instead, you create a continuous posting schedule before queueing up the posts. Each week, the platform will pick one post from the queued up line to share with your preferred social media handles at the right time.

Features

• Content calendar. This feature allows you to make, schedule, and manage your content in the user-friendly content calendar, complete with holidays.
• RSS Feeds. You can schedule content for social media when adding a new video or post to the feed URL.
• Optimal time setting. You can use the tool to set your posts for publication at the right time depending on the historical data of your audience.
• Other features. These include analytics, reporting, monitoring, approvals, and assignments.

Content Studio

If you are a content marketer searching for a good content marketing tool, consider Content Studio. The tool is simple and has great content curation features. It also recognizes that content creation is one of the most complex parts of posting on social media and, therefore, comes with the Discover feature that makes it easy to create content.

When creating posts, you only need to click on Assistant and search the internet for videos and articles. Once you find a relevant article, you can share it and drag it into the composer before adding the link and the CTA in the caption. The tool also has an automation recipe that is pre-built to increase the process for scheduling. Use it to recycle your evergreen content or schedule posts from the RSS feed. The tool is, therefore, an excellent choice for scheduling posts for sites such as Shopify, Tumblr, and WordPress.

Features

• Scheduling for Cross-platform. Perfect for posting content across different platforms.
• Discover. The feature enables you to search, then curate posts for your audience from different sources on the web.
• Workspace. You can create different workspaces for social cliques, and they help you remain organized.

When well used in combination with other strategies outlined here, this tool will help you get more subscribers on YouTube.

Publer

This great social media tool enables you to manage your social media publishing effectively. The tool lets you schedule your content in four different ways. You can do that using the regular scheduling method, where you can create a post and set the date and time when you will be sharing it manually. You can also use the auto-schedule, which allows you to create a post and set the time and date to share it automatically.

With the recycle option, you can share a single post several times, depending on your schedule. You can also use the recurring option to share one post at a time. You can use the content calendar to schedule your posts. You can change the dates of the posts with the drag-and-drop feature.

Features

• Post auto delete. The tool allows you to set it to auto-delete your posts after a certain period.
• Auto schedule. With this feature, you can add new posts, create a content queue, and share the posts automatically.
• Drag-and-drop calendar. Use the beginner-friendly calendar to manage your post schedule.
• Post-recycling is a great feature that enables you to share your posts at a certain interval so that they provide more value.

Later

One of the reasons we rank highly Later is that it has deep integration with Meta, Pinterest, and TikTok. Therefore, you can use the tool to auto-publish. You can use the visual planner tool to preview the scheduled posts on your feed. The tool also has a built-in design tool to help optimize your media. You can use the crop and trim feature to change an image’s dimension before cross-posting it.

Another feature is the hashtag suggestion, which includes all the relevant hashtags for Facebook, Instagram, and Twitter to maximize your potential reach. While it will recommend the best posting time, this only works for TikTok and Instagram. Again, if you want to schedule unlimited posts, this is only possible on the expensive Advanced plan. If you are on the lower-priced plan, each profile can only post a maximum of 30  or 150 posts.

Features

• Scheduling for social media. The tool will enable you to auto-publish posts on leading platforms like Facebook, Instagram, Pinterest, and TikTok.
• Visual planner. This feature allows you to view the look of your scheduled posts after they have been published.
• Media library. To improve your scheduling, ensure you upload videos and images on time.
• Mobile app. This is an excellent choice for scheduling posts on your mobile devices.

Tips to Get The Most Out of Social Media Scheduling

While using the right social media scheduling tool is good, you should combine it with the following tips for the best results.

Audience Engagement

One top way to grow your social media accounts is by engaging with your audience. You must monitor the comments, mentions, messages, shares, and more. Once you get them,  respond promptly to these interactions. This will help you to create a sense of community. It will prove to your audience that you care about them and will be there for them. It also proves to them that you have set aside the time and effort to grow a community. Engaging with your audience also allows you to showcase your brand voice organically.

Repost Your Evergreen Content

Some of the content you create will not expire unless it concerns an event such as Happy Valentine's Day. If you have evergreen content in your catalog, it can stay valuable and relevant over time. This kind of content can be about anything from the kind of services you offer to your values.

You can share the posts by resharing the original post with an added commentary or using them as inspiration for your new post. Since you spent a lot of time creating the original post, you can use it to make the maximum impact. However, when doing that, you should ensure that you update any outdated information, like inks.

Have a Content Calendar

No matter the number of platforms for which you are creating content, you can easily forget your plans for the day. A content calendar will enable you to maintain a consistent posting schedule, remind you of essential social media marketing opportunities and dates, and to create balanced content.

You can use tools like Outlook and Google Calendar to plan your content. Some tools, such as Asana and Trello, have been made explicitly for social media planning and project management.

Post During the Peak Posting Times

As noted earlier, you need to understand the peak postings on each social media platform. This is usually when most people are on the platform, and the audience engagement is usually the highest. This is a great time to increase your engagement. 

The peak posting time will depend on different factors, such as your specific audience, demographics, and industries. Therefore, you can use various analytics tools social media platforms provide to determine your posting time.

Create Your Content in Batches

One of the challenging steps in content scheduling is usually creating the content itself. Avoid creating content when it's due, as this can affect the quality of the content and can be overwhelming. For instance, it means you will not create content when something is coming.

That is why creating your content in batches is always a good idea. You can have dedicated time slots when you can brainstorm on videos and create captions and images. You can complete these tasks at least once a month. By using this approach, you can maintain a consistent posting schedule.

Conclusion

It is important to note that social media scheduling is more than a convenient tool to queue your posts. They are, instead, tools to help you manage your overall social media management process. You can use them to create great content, publish it at the right time, and ensure a deeper connection with your audience. If you are getting started with a social media scheduling tool, you can consider one of the above options. We recommend you read our guide on strategies for creating TikTok videos.