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Published on 27.09.2024 by Tracey Chizoba Fletcher
With over 875 million users, LinkedIn is a great platform for brands that want to reach professionals and position themselves as industry experts. Having a LinkedIn business page can help brands get noticed. They can also use the platform to engage with their audience. However, brands must understand how to use LinkedIn effectively in social media marketing. In this article, we will provide everything you need to know about using LinkedIn for business.
To successfully use LinkedIn for business, you need to have a page. Here are the steps to follow:
To open a LinkedIn business page, you will need a personal account. This will act as the administrator of the company page. Once logged into the individual account, tap the business icon at the browser's top left. Go to the menu’s bottom and tap on the Create Company page. You will have the option to create three different types of pages. These are:
While the other two are self-explanatory, a showcase page refers to a company that needs to have a sub-page for a particular division that links back to its main page. The showcase page usually appears under the main page. Once you have chosen the kind of page you want to create, you can fill in your company details, such as the business name, industry, logo, and company website. Focus enough time on creating a logo and a tagline, as this will create the first impression for most users.
Once you have created a page, the next step is to start optimizing it. You need to use a more descriptive headline, select a page topic, and use hashtags. You will need to connect with relevant pages to enable your page to be discovered. Once your page is created, you will be prompted to add all the key page sections. Remember that filling in all your page details will increase its visibility. You can use the following LinkedIn page optimization tips:
Creating a LinkedIn company page isn't enough. You need to put the information out there that you have one. Here are a few ways to publicize your page:
You should have a goal for your LinkedIn company page. Consider the kind of people interacting with the post and the contribution of the LinkedIn page to your overall business goal. The goal could be generating leads or boosting brand awareness.
For a company page to succeed, you need a social media content strategy defining the goal of a LinkedIn page. This strategy should guide how to use the page for lead generation, recruitment, or conversion. The strategy should provide details about the kind of content to create to meet your audience’s needs. It should also define your competitors, what they are doing right, and how you will create better content than them.
Once you have a strategy, the next step should be to make a plan covering your posting frequency, the topics you will cover in the post, and how you plan to repurpose your LinkedIn content. This plan will also highlight how you should curate content from other sources. You can go ahead and auto-schedule content so that it is auto-published.
The next step is to start posting content. According to LinkedIn, you should use a 3-2-1 format. This means you should create three industry-centric posts, two posts outlining your updates or achievements, and one post to showcase your brand. Depending on your company’s schedule and content catalog, you should decide on your posting frequency. A good idea would be to use a content calendar to show what content should be posted and when.
The kind of content you will post depends on your LinkedIn goals. If you want to generate leads, you can post helpful product updates. Another option would be to post case studies snippets to show how your customers love the product. A product demo would also work well.
For the best visibility on LinkedIn, post multimedia content consisting of visuals, texts, and carousel posts. LinkedIn suggests adding an image can increase your engagement by 2x. Similarly, when the relevant video accompanies a post, its engagement can be increased by five times. Adding several relevant hashtags in your niche is also a good practice. These could be related to posts, products, and industry.
Like other social media sites, you must keep showing up and responding to people’s comments. When they DM you, you need to answer their messages. Take time to interact and comment on the posts of your employees, networks, thought leaders, and other businesses in your industry.
We noted earlier that LinkedIn allows you to add a LinkedIn showcase page. You can combine these with product pages to highlight your product catalog. You can also use them to add product media, product highlights, featured customers, and more.
The product pages are excellent for generating qualified leads and building a community around a product. They leverage media like videos and images to showcase featured customers, get reviews and ratings, and drive action with the call-to-action button, such as the contact sales form or a demo request.
A key part of any social media marketing strategy is tracking the results. That applies to LinkedIn marketing, too. The good news is that LinkedIn comes with many analytics that allow you to track data on page visitors, content performance, lead generation, follower growth, and more. If you are running ads, you will see the data on the ad's performance.
Here are ways to use LinkedIn for business.
One thing that sets LinkedIn apart from other social media platforms is the ability to post long-form content and showcase your position as a thought leader. The LinkedIn algorithm gives long-form content prominence, which can help businesses gain more visibility on the platform.
Therefore, businesses can share advice, insights, and knowledge with the people in their network. They can post these articles either from their personal or business pages. However, since the goal is to grow your business using LinkedIn, we advise you to post from your company page.
Remember that publishing articles on LinkedIn works the same way as running a blog. You can format your posts, add videos and images, and even save posts as drafts. Several tips can also increase your chances of success when publishing on the platform.
One of the reasons why many users are on LinkedIn is to seek jobs. According to data from the platform, over 5 million people search for jobs on LinkedIn weekly. For businesses searching for talent, LinkedIn is a great place to start. The platform allows recruiters and companies to post free or use paid ads. You might even want to use a recruiter account if this is your goal.
LinkedIn has many company decision-makers. Besides, about 40% of B2B marketers confess that the platform helps them drive high-quality leads. Therefore, if your goal is to get your brand in front of customers and convert them, there is no better platform to do that than LinkedIn.
LinkedIn has an employee advocacy feature known as the My Company tab. This tab enables employees to share organic and curated company posts. Businesses can also use it to interact with their team members and improve employee advocacy.
LinkedIn is a great platform for companies to take their brand to the next level. From recruitment to generating leads and conversion, there are many ways to use the platform. If you are wondering how to use LinkedIn, our guide will help you get started. You can follow our guide to grow your LinkedIn page fast and boost your career.
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We will show you the estimated delivery time when choosing the service. However, this is only a rough and estimated value — in most cases, the services are delivered much faster. In some cases, it may take longer. We always aim for a natural and secure delivery!
Although we have many services across most social media companies, our services within the Instagram platform are our best-selling options.
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We are the leading marketplace for social media promotion. You can buy followers, likes, views, and a lot more for nearly all social media networks. We offer affordable prices without making any compromises in terms of the service quality.
With over a million satisfied customers, including big-name artists, companies, and well-known influencers, SocialWick is the go-to platform for all your social media needs. Our services are 100% discreet and secure, with gradual and natural delivery to ensure your social media accounts are never at risk.
With more than 10 million orders, SocialWick is one of the world’s biggest social media stores. You can find everything on our website to improve your presence on major social media platforms like Instagram, YouTube, Facebook, etc. We offer different types of services for several social media platforms. Your wish is our command, and whatever your goal might be, SocialWick will help you achieve it. Whether you need more likes on your Instagram photos or want to make your LinkedIn profile more popular by getting additional followers, SocialWick is there to turn your goal into reality.
Thanks to our effective services and our customer-oriented work, SocialWick has become a top player. You will not find a better service anywhere else, especially not at such affordable prices. SocialWick is operating since 2017.
Your satisfaction is our motivation! We’re not here just for the money; we do our work to help people find their road to social media success. And that’s why our team will do all to make sure everything goes according to plan. If there’s something wrong with your social media campaign, or worry that there might be some problems with your account, or want to learn more about how our services work, feel free to ping us. Our service staff is there for you seven days a week, ready to answer any of your questions. You can get in touch with us using the contact form on our website.
Unless you’re Kylie Jenner, you do need some help with social media. The more followers you get on platforms like Instagram and Twitter, the more influential you get. Having the power to influence people’s opinions is not only impressive but can also be very profitable. The bad news is that everyone wants to be famous and influential these days, but only a few can succeed. The good news is that you can be the chosen one who will get social media fame and everything that comes with it. But, for that, you need a little help from your friends from SocialWick.
With our help, you will increase the number of followers on social media, which will have a domino effect and bring you even more new followers. Once people see that you got big followership, they will decide to give you a follow. "If a profile has so many followers, it means that it’s interesting" – you can be sure this is going to be their reasoning. Furthermore, more followers mean a better ranking on search engines. And that means more potential customers/clients for your business. Finally, a large number of followers also do great for your credibility. Our social media services will help you to create a better overall picture of your brand.
Let’s be honest; a business with 30,000 followers is much more credible than one with 74 followers. And that’s exactly what potential customers will pay attention to. A weak social media profile can be a real deal-breaker. At the same time, a fantastic social media profile can do wonders for your company. And SocialWick can make your social media profile amazing!