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Top Reasons Why LinkedIn should be an Integral Part of your Marketing Strategies

Published on 30.10.2020

With over 562 million users, LinkedIn is one of the largest professional networking sites. In the last few years, this professional social media platform has evolved as a powerful medium to generate leads. Nowadays, brands are emphasizing the power of this platform to build business relationships.

By posting engaging content and participating in industry discussions, businesses can connect to a large number of customers. Quite impressively, business owners are also using the professional social media platform to grow their email marketing list. In other words, it is an inseparable part of your digital marketing strategy.

Unlike other social media platforms, it is a professional platform. That’s why you can concentrate more on B2B marketing strategies via this professional social media platform. Buy genuine LinkedIn likes to increase the visibility of your brand in this professional social media platform.

Let’s take a look at some of the reasons which make this professional social media platform an integral part of your marketing strategies.

Offers your Brand with Increased Visibility

For B2B companies and marketers, it has emerged as a top networking platform. In terms of providing brands with visibility, this professional social media platform is always the preferred choice. A profile on this platform that is well-optimized has a higher chance of getting high ranks in SERPs.

Brands nowadays are optimizing their profile pages and company pages to connect to new customers. The most efficient way of increasing the visibility of your profile is by using relevant keywords. 

It generates more Leads

Traffic generated from this professional social media platform directly and via referrals have the highest conversion rate. Quite impressively, the lead conversion rates are higher than popular social media platforms like Facebook and Instagram.

For businesses in the B2B domain, it is a reliable social media platform. With this professional social media platform, you can stay on the radars of the customers easily. This professional social media platform also comes with a unique feature known as sponsored updates.

With sponsored updates, brands can pay to push promotional messages straight to the user’s feed. Businesses can target interested industries without competing against the noise of irrelevant brands. In a majority of times, a sponsored update is a great way to promote thought leadership content. This feature is also extremely helpful in carrying out niche marketing and increase website visitors.

This platform has a Greater Relevance

Reaching your target audiences in the right context is imperative for successful marketing. For B2B marketers operating in the social space, reaching customers in the right context can be tough. In other social media platforms, people aren’t looking for professional content while scrolling through their news feed.

However, on this professional social media platform, people login, especially to have access to professional content. With a large number of engaged executives and professionals, it’s no wonder why it is popular amongst marketers.

LinkedIn provides you Targeted Reach

It hosts a community of more than 580 million professionals. In other words, your B2B target audiences are certainly on the platform. This professional platform provides you with an array of filters and targeting parameters that would help in orienting campaigns.

So even if you are new to the world of marketing, you can easily use this platform to attract new customers. What’s more, it provides marketers with the opportunity to refine their marketing strategies.

Helps you with Research

It would be best if you gained a good understanding of your consumers and target audiences before formulating marketing strategies. Note that modern buyers prefer customized experiences more. You get to learn a lot of marketing techniques from groups present in this professional social media platform. The insights shared by big brands on this platform would also help you to learn.

To use this professional social media platform successfully for marketing, you have to prioritize building connections. Create a good profile that would attract the attention of the customers.