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Facebook Ad Types explained for the beginners in 2023

Published on 16.10.2023 by Natia

In the dynamic landscape of digital marketing, Facebook remains an influential platform, continuously innovating its advertising capabilities. In 2023, the platform offers a diverse array of ad types, each designed to cater to different marketing objectives and audience engagements. Let’s delve into the multifaceted world of Facebook ads to explore the options available to advertisers.


1. Image Ads

Image ads are the cornerstone of Facebook advertising. Simple yet effective, they allow brands to showcase products or services through compelling visuals. Advertisers can easily create image ads by uploading a captivating image, adding relevant text, and a call-to-action (CTA) button, encouraging users to take desired actions such as making a purchase or visiting a website.


2. Video Ads

Video ads are a dynamic way to engage audiences, offering a richer storytelling medium. They appear in users’ feeds, Stories, and even within in-stream videos. With options ranging from short, attention-grabbing clips to longer, more immersive experiences, video ads are versatile tools for brands aiming to increase awareness and engagement.


3. Carousel Ads

Carousel ads allow advertisers to display multiple images or videos in a single ad, each with its own link. This format is ideal for showcasing a variety of products or highlighting different features of a single product. It offers a more interactive user experience, encouraging users to swipe through the carousel to explore its content.


4. Slideshow Ads

Slideshow ads are a cost-effective way to create engaging video-like ads using a collection of still images, text, or existing video clips. They are particularly useful for advertisers aiming to reach audiences with slower internet connections or older devices, ensuring wider accessibility.


5. Collection Ads

Collection ads are mobile-optimized formats that enable brands to showcase a collection of products in a visually appealing manner. When users click on a collection ad, they are taken to an Instant Experience—a fullscreen landing page within Facebook, providing a seamless shopping experience.


6. Instant Experience Ads

Formerly known as Canvas, Instant Experience ads are fullscreen experiences that open after someone clicks an ad on a mobile device. They offer a highly customizable canvas for advertisers to create visually engaging stories using images, videos, carousels, and more.


7. Lead Generation Ads

Lead generation ads are designed to help advertisers collect user information directly within Facebook. They are ideal for acquiring sign-ups, quotations, or downloading content, simplifying the user journey by auto-populating forms with users’ Facebook contact details.


8. Dynamic Ads

Dynamic ads automatically show different products or content to different audiences based on their interests and past interactions. They are powerful tools for retargeting, allowing advertisers to reconnect with users who have previously interacted with their website or app.


9. Messenger Ads

Messenger ads offer a more conversational way to connect with customers. They appear within the Messenger app, allowing users to interact directly with brands. Advertisers can use this format to encourage users to ask questions, get more information, or complete transactions within the conversation.


10. Stories Ads

Stories ads are fullscreen formats that appear between users’ Stories. They allow for immersive, visually engaging content that captures users’ attention as they naturally browse through Stories on Facebook and its associated platforms.


11. Augmented Reality (AR) Ads

AR ads offer interactive experiences that allow users to engage with products in a new way. Users can try on products, explore features, or visualize items in their space, creating a more informed and engaging shopping experience.


12. In-Stream Video Ads

In-stream video ads appear as short videos within other video content on Facebook. They are a way to capture the attention of users who are already engaged in watching videos, making them a powerful tool for brand awareness and messaging.


13. Event Ads

Event ads are specifically designed to promote events. They target audiences based on location and interests, helping event organizers reach potential attendees more effectively and encouraging them to RSVP or purchase tickets.


14. Offer Ads

Offer ads allow brands to promote discounts or special offers. They are a great way to incentivize users to make a purchase or visit a physical store, and they can be easily redeemed online or in-store.


15. Page Like Ads

Page like ads aim to increase the number of likes or followers on a Facebook Page. They are essential for brands looking to build their audience base and enhance their presence on the platform.


16. Post Engagement Ads

Post engagement ads are used to increase the visibility and engagement of a Page’s posts. They help boost the reach of content, ensuring it gets seen by a broader audience, and encouraging likes, comments, and shares.


17. Sponsored Messages

Sponsored messages allow brands to send personalized messages directly to users’ Messenger inboxes. They are a powerful way to re-engage users, providing tailored content, offers, or reminders.