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How to Promote TikTok Videos For Free

Published on 13.06.2024 by Tracey Chizoba Fletcher

TikTok is a competitive site. With 34 million videos uploaded on the platform daily, making your video go viral can be challenging. No matter your niche and the type of content you create, someone else is creating better videos and marketing them better. Other users also spend a lot of money advertising their videos on TikTok.

Therefore, if you are on TikTok creating videos and have no ad budget, you must work extra hard to make your videos go viral. Fortunately, this article will guide you on how to promote your videos for free and make them go viral.

Reasons to Learn How to Promote TikTok Videos For Free

If you are wondering if it is worth promoting Tiktok videos free of charge, here are some great reasons:


If you can get something for free, why should you pay for it? If you are an upcoming creator, you may not have a big budget for marketing your TikTok videos. However, with the TikTok free promotion method, you can reach a wider audience without spending money.

Broader Reach

TikTok has one of the largest audiences, and the free TikTok promotion methods allow you to reach this audience. Whether through participating in a challenge, contest giveaways, or a trending hashtag, you can easily reach millions of viewers worldwide.

Authentic Engagement

If you need long-term growth on TikTok, you should focus on building authentic engagement. With the free TikTok promotion method, you can easily attract real TikTok engagement and followers.

Free Experimentation Opportunity

When paying for ads, you may not have the leeway to experiment with different advertisements because you lose money if they don't work. However, with the free advertising method, you can experiment with various techniques for free. You can quickly discover what works best for your audience without wasting money.

Top 10 Ways of Marketing TikTok Videos For Free

Whether you are a newbie TikToker or an established one, understanding how to promote your TikTok videos for free can help you grow. This will leave you with more money for other digital marketing needs. Here are ways in which you can market your TikTok videos without spending money:

1. Create Exciting, High-quality Content

Before you begin marketing your TikTok videos, you need to understand that the quality of the video is a top factor that affects its ability to go viral. This means that it's the low-hanging fruit for users who want to gain free visibility. Ensure that you create high-quality videos that resonate with your audience.

When you create high-quality, funny, and exciting videos, your viewers are more likely to watch your videos to the end. They will share, comment, and like your videos more. When the Instagram algorithm sees that, it will reward you with a better ranking on the For You page. If you are wondering how to create high-qualityTikTok videos that will trend, here are tips for you:

  • Get the right equipment. Many people assume that a smartphone is enough to create TikTok videos. However, having a tripod and a stabilizer can help keep your videos stable and prevent leaving you with shaky footage.
  • Plan your content. Before shooting the video, you need to know what you want to achieve. You should also have a script to guide you during the shoot.
  • Shoot the right shot of the frame. The default frame of TikTok videos is vertical orientation. If you want to shoot a vertical video, you must hold your phone in a vertical orientation. Ensure your face or main subject is centered and covers most of the frame. Do not put the subject close to the edges of the frame because you will crop it out if you want to zoom out or crop the image later.
  • Good lighting is essential for creating a good video. You should either use natural lighting or invest in a good lighting kit. This will ensure that your subject is well-lit and help you avoid harsh shadows.
  • Keep videos simple. Avoid shooting videos with cluttered backgrounds and other elements that could remove the focus from the video.
  • Avoid shooting within the app. Instead of using the app, save the video in your gallery using your phone's camera.
  • Edit your video. Don't just upload the video raw. Instead, use video editing software to trim the footage and adjust the brightness and color. Also, add captions, text overlays, and other elements to help you convey the message better. A good software like Capcut will enable you to edit the video and post it as a reel, short, TikTok, and more.

2. Amplify the Reach of the Video with the Right Hashtags

Hashtags will help you promote your videos and increase their reach. When people search for content in your niche, hashtags will make it easier for them to find your videos. This will translate to more views and impressions on TikTok, increasing your videos' reach.

When selecting hashtags, make sure they are relevant to your content. Instead of broad, irrelevant hashtags, use specific ones as their competition levels lower. If you are wondering how to find trending TikTok hashtags, here are a few tips:

Check the TikTok Discover page

The Discover page is a great place to find trending and relevant content. You can browse through the videos, identifying those created by popular creators, to see the hashtags they are using. Then, you can check the level of engagement of videos using those tags.

Use the TikTok trending tab 

To find trending hashtags that can quickly go viral, check the trending tab of the platform. This will show you the most sought-after content.

Use third-party tools and platforms

If you try searching for suitable hashtags manually, this can be time-consuming. You should, therefore, leverage third-party tools like Hootsuite and Keyhole to find trending hashtags.

Check competitor hashtags 

There are many similar brands on TikTok and those in your niche are your competitors. You need to find out who your top competitors are and the hashtags they are using. You should also check other metrics such as their top posts, reach, comments, views, and likes.

Participate in the TikTok challenge 

This can help you find popular hashtags, show your fan personality on the platform, and stay relevant among your competitors.

3. Understand the Best TikTok Posting Time

Posting them at the right time is another way to make your TikTok videos more visible. If you post videos when your audience is primarily online, you increase the chances of them seeing and interacting with the video. 

There are several factors affecting the best TikTok posting time. These include:

  • Target audience. You must consider your target audience's age, location, and interest.
  • Your schedule. Post content when you are free to interact and engage with your audience. The higher the engagement level, the higher the visibility of your posts.
  • TikTok trends. Stay updated on the controversial TikTok trends. This will give you an idea of the kind of content that performs well on the platform. 

Besides considering the above factors, you should experiment with different posting schedules to determine what works best for you.

4. Promote Your TikTok Video in Your Blog Posts

If you already have a blog, promoting your TikTok videos on the site can be a great idea. You can embed the video directly on the site so that visitors can directly watch it on the platform without leaving. That makes it convenient for them to watch and engage with the video, directly increasing its reach. Adding a TikTok video to a blog post can also attract visibility and more followers.

5. Run TikTok Contests or Giveaways

Another great way of promoting your TikTok video is by running contests on the platform. When you offer a prize, you increase your chances of people interacting with your content. There are several steps you need to follow when running a TikTok giveaway. These are:

  • Set a goal. Consider what you want to achieve with the TikTok contest. Since you are trying to promote your TikTok videos, you can aim to increase engagement through views, comments, shares, and views.
  • Determine the prize. Since you are on a budget, the prize doesn't have to cost thousands of dollars. It could be something as simple as free publicity, discounts, and promotional codes. When choosing a prize, find something enticing and relevant to your business and audience.
  • Set the rules and guidelines for the contest. You need to specify the entry requirements of the contest, the start, and the end date. Determine the number of winners in the competition.
  • Determine the entry requirement. What do people need to do to enter the promotion? Is it to watch a video, follow your profile, like a video, or comment on it?
  • Launch and promote the contest. After you have set the contest, it's easy to launch and forget. However, if you need serious engagement, you should promote the contest after launching it. You can use several measures to announce the contest, such as an announcement video, cross-promoting on other platforms, and creating an email list.

You can leverage different tools to help you launch content on TikTok easily. A program like  RafflePress can help with that.

6. Pin the Best Videos to the Website Sidebar

In the previous tip, we discussed the importance of embedding videos in blog posts. You can still do the same on the website sidebar. One benefit of this location is that the video will be visible to visitors to your site even when they don't read the blog post. 

This can also be a good strategy for keeping visitors on your site longer. It helps build a bond with your website visitors and increases traffic to the site. Adding the video to the sidebar can include a brief description and caption encouraging viewers to watch the video and follow your TikTok account.

7. Cross-promote Videos on Other Social Media Sites

Another strategy commonly ignored is the cross-promotion of TikTok videos across other social media sites. This means promoting the videos across social media platforms like Facebook, Instagram, and YouTube.To do that, you should copy the link and share it on your other social media sites. Alternatively, you can embed the video directly on a post.

When you cross-promote your videos, you increase the chances of people seeing the post. Since some social media users aren't on TikTok, you can allow them to watch your TikTok videos when you share a link on other social media platforms. Remember that TikTok videos are usually short; therefore, you need to think of a creative way of promoting them. This could be done in different ways, such as:

  • Facebook stories.
  • YouTube shorts
  • Instagram reels
  • Twitter threads
  • Pinterest TikTok boards

8. Share Informative Videos on Reddit

Online forums and communities offer a great opportunity to cross-promote your videos on different platforms. For instance, Reddit is a big platform with millions of users. Therefore, when you have your video on the platform, you can expose it to more people. The fact that the platform is usually organized in subreddits or small topic-specific platforms makes it easier for you to find an audience interested in your niche.

But before you post your videos on Reddit, read the community rules and guidelines. Self-promotion content will be rejected on the platform. Therefore, you should consider posting helpful content. When you provide value to the community, you can quickly get a lot of engagement and upvotes.

9. Collaborate with Other TikTok Creators

TikTok is buzzing with many influencers and celebrities, meaning you can also team up with other content creators to promote your videos. Collaborating with other content creators will expose your content to more people, which will help you learn from other creators and, therefore, improve your content creation. 

For instance, you can learn new creative strategies and techniques for content creation that will provide you with feedback on your work. Additionally, when you collaborate with other creators, you will easily get noticed and have a better reputation as a content creator. TikTok allows creators to collaborate in different ways. These are:

  • TikTok duets. This feature enables your video to appear alongside the influencer's original video, which they can choose to share.
  • Collaboration on a challenge is another method in which you collaborate with other creators to expose your content to their followers. This can help you increase the number of TikTok followers quickly.
  • Video series. Another area where you can collaborate with a creator is creating a video series with a particular theme. Alternatively, you can create content in turns with a specific theme.

10. UseTikTok Analytics

TikTok Analytics is a great tool you can use to increase the reach of your videos. It has several tools that will help you understand your audience and, therefore, create content that resonates with them. For instance, you can use the audience insight to get information on your followers. This could be based on age, location, gender, and interest. You can then use this information to tailor your content to your audience's needs and preferences.

To check the TikTok analytics, you should:

  1. Open the TikTok app.
  2. At the bottom right of your screen, press me.
  3. At the far right corner, click the three-dotted line.
  4. Choose Creator tools>Analytics.

The analytics will show you the number of followers, views, and interactions. You can also see TikTok trends, peak activity time, and account growth data. By carefully watching this data, you can see where to improve your videos.

Understanding the TikTok Promote Feature

While this is not a free feature, it's worth mentioning because it's one of the biggest and most affordable ways of promoting videos on TikTok. Besides, this can help you save time you would otherwise spend trying to promote TikTok videos free of charge.


The TikTok Promote feature is an in-app advertising feature that helps increase the visibility of your videos and drive traffic to them. Using the tool shows your video as an ad in people’s feeds and you will pay a token depending on the period you want to promote the video. The feature also enables you to monitor several TikTok metrics, such as:

  • Number of views for your videos.
  • Number of comments, shares, and likes for your videos.
  • Link clicks for driving traffic to a site. You can then use the data to increase your TikTok click-through rate.

Before you are allowed to use the Tiktok Create feature, you need to meet several requirements. These are:

  1. Your videos should be public. You cannot use it to promote private videos.
  2. The videos to be promoted should have original sound or sound that is already authorized by TikTok for commercial use. This rule ensures that creators adhere to copyright regulations.
  3. You need to be at least 18 years old.
  4. After reading its Privacy Policy, you should agree to promote the site's terms of service.
  5. TikTok Promote is available for the creator and the business account. It is not accessible to the Regular Accounts, and political parties and politicians cannot access the tool.

It's also important to note that the TikTok Promote isn't available in all regions. The app is gradually rolling out the features, so some areas may not have access. If you cannot use the tool in your area, you can use the free methods we outlined earlier. But if it's available in your area, you can access the creation tool by following these steps:

  1. Go to the TikTok app and tap Profile from the bottom right corner.
  2. At the top right corner, tap on the three vertical or horizontal lines.
  3. Choose the Creator tool and tap on Promote.

If you have a TikTok business account, here are the steps to follow to access the creator tool:

  1. Log into the TikTok app and tap on the profile page on your TikTok account.
  2. At the top right corner, tap the three vertical or horizontal lines and go to the BusinessSuite.
  3. You will be provided with several options. Tap Promote. Follow the directions TikTok gives you.

If you want to access the TikTok Promote tool from one of your videos, follow these steps:

  1. On the TikTok app, tap on the profile icon located at the bottom of the screen.
  2. Scroll through the videos on your profile and select the one to promote.
  3. Tap on the three dots located at the bottom right.
  4. This will show you the videos you have created. Select the one you intend to promote.
  5. At the top right corner, tap on the three dots.

FAQs on How to Promote TikTok Videos For Free

Here are some frequently asked questions on promoting TikTok videos for free:

How can I get 1000 followers on TikTok for free?

To quickly grow your TikTok to 1000 followers for free, you can follow the same tips for promoting your videos, such as creating high-quality videos, using relevant TikTok hashtags, and collaborating with other creators.

How do I go viral on TikTok?

To quickly go viral on TikTok, you should:

  • Use trending sounds and hashtags.
  • Make high-quality and exciting videos.
  • Post consistently and during the best time for posting.
  • Interact with your followers.
  • Spark curiosity in your videos.


TikTok is one of the best platforms for beginners as it doesn't discriminate against new creators. Even if you're new to the platform, the TikTok algorithm will still show your videos to people interested in your content. However, for your videos to continue appearing on the For You page, you need to use the above tips to promote them free of charge.