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Guide To How to Schedule Pins on Pinterest

Published on 08.04.2023 by Maiko Maisadze

Pinterest is a powerful platform that can help you drive traffic to your website, increase brand awareness, and engage with your target audience. With millions of active users and a wide range of creative tools and features, it's no wonder why so many businesses and individuals are using Pinterest to grow their online presence. One key strategy for maximizing your success on Pinterest is to schedule your pins in advance, allowing you to consistently share fresh content with your followers and stay top-of-mind in their feeds.

In this article, we'll explore the benefits of scheduling your pins on Pinterest and provide tips and best practices for doing so effectively. We'll cover everything from choosing the right scheduling tool to selecting optimal posting times and creating engaging, high-quality content that resonates with your audience. Whether you're a seasoned Pinterest user or just getting started, you'll learn how to leverage this powerful platform to drive traffic, build your brand, and achieve your marketing goals.

What is a Pinterest scheduler?

A Pinterest scheduler is a tool that allows you to schedule your pins in advance, rather than posting them in real-time. This can be a great way to save time and streamline your Pinterest strategy, as you can create and schedule multiple pins at once and then let the scheduler do the work of posting them over time. Many Pinterest schedulers offer a range of features and benefits, such as the ability to automatically re-pin content, optimize posting times based on your audience's activity, and track performance metrics such as engagement and click-through rates. Some popular Pinterest scheduling tools include Tailwind, Hootsuite, and Buffer.

Why use a Pinterest scheduler?

Using a Pinterest scheduler can help you save time, improve your consistency, and achieve your marketing goals more effectively. Automating your posting schedule and optimizing your strategy, helps you grow your audience and drive more traffic to your website or blog. There are several reasons why using a Pinterest scheduler can be beneficial for your marketing strategy:

  • By scheduling your pins in advance, you can save time and streamline your social media management. You can create multiple pins at once and schedule them to post over time, freeing up your schedule to focus on other important tasks.
  • Posting regularly and consistently is key to building a following on Pinterest. By using a scheduler, you can create a consistent posting schedule that keeps your followers engaged and helps you grow your audience over time.
  • A good Pinterest scheduler can help you optimize your posting times based on your audience's activity. This means that your pins are more likely to be seen by your target audience when they are most active on the platform.
  • Many Pinterest schedulers offer analytics and performance metrics that allow you to track engagement, click-through rates, and other important data. This information can help you refine your strategy and make data-driven decisions to improve your results.

How do I schedule pins on Pinterest?

You can schedule pins on Pinterest by using the built-in scheduling feature or third-party scheduling tools. To schedule pins using the Pinterest scheduler, start by logging into your Pinterest account and clicking on the "Create" button in the top left corner. Then, select "Create Pin" and choose the image or video you want to upload. Next, add a title, description, and relevant hashtags to your pin. You can also add a destination link to direct users to your website or blog. Once you have finished creating your pin, click on the "Publish" button, and select the date and time you want the pin to be published on your board.

Alternatively, you can use third-party scheduling tools like Hootsuite, Later, or Tailwind to schedule pins on Pinterest. These tools allow you to schedule pins in advance, track engagement metrics, and analyze your performance on Pinterest. To use a third-party scheduler, simply connect your Pinterest account, select the pin you want to schedule, and choose the date and time you want it to be published.

Best Practices for Scheduling Your Pins on Pinterest

Scheduling your pins on Pinterest can be an effective way to boost your visibility and reach a wider audience. However, it's important to do it right to get the best results. To ensure your scheduled pins are effective and engaging, it's essential to follow some best practices. These practices can help you optimize your Pinterest profile and ensure that your content is seen by the right people.

Quality over quantity

One of the most important best practices for scheduling your pins on Pinterest is to focus on quality over quantity. It's better to create fewer, high-quality pins than to flood your boards with low-quality content. Your pins should be visually appealing, informative, and relevant to your audience. When you schedule your pins, make sure to take the time to create visually appealing images and write engaging descriptions. Use high-quality images and ensure they are the right size for Pinterest. You can also include relevant keywords in your descriptions to make your pins more discoverable. By prioritizing quality over quantity, you'll attract more engagement from your followers and attract new users to your profile. This can help you build a loyal audience and increase your reach on Pinterest.

Know your audience

Knowing your audience is essential to creating a successful Pinterest strategy. Take some time to research and understand the interests and behaviors of your target audience. This includes identifying their demographics, such as age, gender, location, and interests. By doing so, you can tailor your content to their preferences and create pins that will resonate with them. For example, if your target audience is interested in home decor, you can create boards and pins that focus on this topic, featuring images and descriptions that appeal to their tastes.

Knowing your audience also means understanding when they are most active on Pinterest. This can help you determine the best times to schedule your pins for maximum engagement. For instance, if your audience is primarily located in the United States, you may want to schedule your pins to go out during the evening hours when they are more likely to be browsing Pinterest. By understanding your audience's behavior and preferences, you can optimize your Pinterest scheduling strategy to drive more traffic and engagement to your profile.

Too much at once

When scheduling your pins, it's important not to overload your audience with too much content at once. Space out your pins and aim to post consistently throughout the day or week, rather than all at once. Pinning too much content at once can overwhelm your audience and cause them to disengage with your content. It's recommended to post no more than 20-30 pins per day, spread out over a 24-hour period. This will keep your content fresh and allow your audience to engage with each individual pin without feeling overwhelmed.

Re-pin popular pins

Re-pinning popular pins is a great strategy to increase the visibility of your Pinterest account. By re-pinning popular pins that are relevant to your niche, you can attract more followers and potentially drive more traffic to your website. When you re-pin a popular pin, it shows up on your followers' feed, which increases its reach. It also shows that you are actively engaged in your niche and are staying up-to-date with the latest trends and interests of your audience. However, it's important to strike a balance between re-pinning popular content and creating original content, as too much re-pinning can make your account look unoriginal and uninteresting.

Holidays and seasonal trends 

Consider upcoming holidays and seasonal trends. Pinning content related to these events can increase engagement and reach, as users are more likely to be searching for and saving this type of content. For example, if it's approaching Halloween, consider creating a board dedicated to spooky DIY decorations or Halloween-inspired recipes. Similarly, if it's summertime, create boards for outdoor activities and BBQ recipes. Be sure to include relevant keywords and hashtags in your pin descriptions to increase visibility. Taking advantage of these opportunities can help keep your content fresh and relevant, and can also attract new followers who are interested in your niche.


How do I schedule a pin on Pinterest for free?

To schedule a pin on Pinterest for free, you can use Pinterest's own scheduling tool called "Publishing Tools." Here are the steps to schedule a pin using Publishing Tools:

  • Log in to your Pinterest account and click the down arrow in the top-right corner of the screen.
  • Click "Publishing Tools" from the dropdown menu.
  • Click the red "+ Create Pin" button.
  • Upload your image or select an image from your Pinterest boards.
  • Add a description, destination link, and choose a board to save the pin to.
  • Select the time and date you want the pin to be published using the "Publish at a later date" option.
  • Click "Publish" to schedule the pin.

Keep in mind that the free scheduling tool provided by Pinterest has some limitations, such as the ability to schedule only up to 30 pins at a time and to schedule pins only up to 2 weeks in advance. If you need more advanced scheduling features or want to schedule more pins at once, you may want to consider using a third-party scheduling tool.

How many pins should you post per day?

The optimal number of pins to post per day on Pinterest can vary depending on your goals, niche, and audience. However, according to Pinterest's best practices, it's recommended to post at least 15-25 pins per day to maximize your reach and engagement. It's important to note that posting too many pins in a short period of time can negatively affect your account's performance, as Pinterest's algorithm may view it as spammy behavior. Instead, it's better to space out your pins throughout the day using a scheduler tool to maintain a consistent presence on the platform without overwhelming your followers. Ultimately, it's important to find a balance that works for you and your audience by monitoring your analytics and adjusting your strategy accordingly.

Final Words

Scheduling your pins on Pinterest can save you time, streamline your social media marketing strategy, and increase your reach to potential customers. Just follow the best practices such as maintaining quality, knowing your audience, and taking advantage of holidays and seasonal trends, to optimize your Pinterest account for success. Whether you choose to use a paid Pinterest scheduler or opt for a free option, the key is to be consistent in your pinning strategy while also being mindful not to overwhelm your followers with too much content at once. With these tips in mind, you can use Pinterest as a powerful tool to grow your brand and reach new audiences.