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2 tips for your Instagram REEL to go viral

Published on 10.08.2023 by Tracey Chizoba Fletcher

Instagram Reels is a feature on Instagram that allows users to create and share short videos up to 90 seconds long. It offers a variety of creative tools such as audio, effects, and editing options, making it an engaging and trendy format for sharing content. But why should you use it?

IG REELS can greatly accelerate engagement with your audience. The short and visually appealing nature of Reels makes it easier for users to consume and interact with your content, leading to increased likes, comments, and shares.

Reels can help build trust with your consumers. By showcasing your brand's personality and authenticity through creative and entertaining videos, you can establish a deeper connection with your audience, fostering trust and loyalty.

Create high-quality Instagram REEL

Adjust Resolution and Frame Rate: Ensure your Reels have a minimum resolution of 720p and a frame rate of at least 30 FPS. This ensures a smooth and clear playback.

Choose the Right Aspect Ratio: Instagram Reels supports an aspect ratio between 1.91:1 and 9:16. Select an aspect ratio that suits your content and displays well on mobile devices.

Optimize Lighting and Composition: Good lighting is crucial for high-quality videos. Shoot in well-lit areas or use external lighting sources to avoid grainy or dark footage. Pay attention to composition, framing your shots effectively.

Use High-Quality Audio: Clear and crisp audio is essential for a professional-looking Reel. Consider using external microphones for recording in a quiet environment to minimize background noise.

Edit with Precision: Utilize editing tools within the Instagram app or third-party apps to fine-tune your Reels. Trim, add effects, captions, and stickers to enhance the visual appeal.

Viral nature of Instagram REELs

Use of Hashtags: Including relevant hashtags in your Reels can help increase visibility and reach a wider audience.

Trending Music: Incorporating popular and trending music in your Reels can make them more engaging and appealing to viewers.

High-Quality Videos: Creating visually appealing and well-edited Reels that are clear, sharp, and high-resolution can attract more attention and increase the chances of them going viral.

Storytelling: Telling a compelling story or conveying a message through your Reels can captivate viewers and make them more likely to share and engage with your content.

Text Overlays: Adding text overlays to your Reels can provide context, captions, or call-to-actions, making them more informative and shareable.