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How to turn off professional account on Instagram in 2025

Published on 04.02.2025 by Tracey Chizoba Fletcher

If you’re wondering how to turn off professional account on Instagram, you’re not alone. Many users switch to business mode for added features but later decide to revert to a personal account. Whether you want to change back due to privacy reasons or personal preference, the process is straightforward. If you are also looking for getting more followers on Instagram, platforms like SocialWick can help grow your audience quickly.

 

 

What are the Benefits of Having a Business Account?

Instagram’s business accounts come with several advantages that cater to brands, influencers, and entrepreneurs. One major benefit is access to in-depth analytics. Instagram Insights provides valuable data on audience demographics, post reach, and engagement rates, which helps in fine-tuning marketing strategies.

Another reason users opt for a business account is the ability to run advertisements. Paid promotions allow brands to reach a broader audience, ensuring that posts and stories get maximum visibility. Additionally, business accounts gain access to call-to-action buttons, making it easier for potential customers to contact them via email, phone, or direct messages.

Another advantage of having a professional account is the ability to add a shop feature. Instagram Shopping allows businesses to tag products directly in posts, making it easier for users to browse and purchase without leaving the platform. For those involved in e-commerce, this feature simplifies the buying process and increases conversions.

Verification and credibility are additional perks. A business account appears more legitimate, which helps in building trust among followers. The ability to add links in stories is another exclusive benefit, allowing businesses to drive traffic to websites, product pages, or blogs effortlessly.

Despite these benefits, some users find that a business account limits their engagement. Some claim that personal accounts receive better organic reach, leading them to consider switching back.

 

Should You Consider Turning Off Your Instagram Business Account?

While having a professional account on Instagram provides various benefits, some users prefer switching back to a personal profile. The main reason behind this shift is the perception that personal accounts receive better engagement. Many influencers and content creators believe that Instagram’s algorithm favors personal accounts over business profiles, increasing visibility without paid promotions.

Another drawback is the inability to make accounts private. A business account must remain public, which limits privacy options. Those who wish to control their audience and keep their content limited to specific followers often prefer a personal profile.

Another reason users think about how to turn off professional account on Instagram is the overwhelming amount of data and insights that come with a business profile. While these metrics help businesses, casual users might find them unnecessary and distracting. Simplifying the Instagram experience by removing analytics and advertising options can make the platform feel more enjoyable.

Advertising costs are another factor. A business account often leads users to spend on promotions to maintain visibility. Without paying for sponsored posts, some businesses find it difficult to maintain reach. This can make social media marketing expensive for small brands, leading them to revert to a personal account.

 

Can You Switch Your Personal Account to a Business Account and If So, How?

Switching from a personal account to a business account on Instagram is a simple process. If you ever decide to return to a professional profile, you can follow these steps:

  1. Open Instagram and go to your profile.
  2. Tap the three horizontal lines (menu) in the top right corner.
  3. Select ‘Settings and privacy.’
  4. Scroll down and tap ‘Account type and tools.’
  5. Choose ‘Switch to professional account.’
  6. Follow the on-screen instructions and select either ‘Business’ or ‘Creator’ based on your needs.
  7. Link your Instagram account to a Facebook Page (optional but recommended).
  8. Customize your contact details and category.
  9. Tap ‘Done’ to complete the process.

Switching to a business account grants access to Instagram Insights, advertising options, and other business tools. If you run a brand, sell products, or offer services, this switch can enhance your reach.

That said, switching back to a personal account is always an option. Many users who ask how to turn off professional account on Instagram want flexibility. Instagram allows switching between personal and business accounts without restrictions, though frequent switching may reset some insights and analytics.

 

Deactivating Business Account

For those who have decided to switch back to a personal account, Instagram makes the process quick and easy. Here’s how you can do it:

  1. Open the Instagram app and navigate to your profile.
  2. Tap the menu icon (three horizontal lines) in the upper-right corner.
  3. Select ‘Settings and privacy.’
  4. Scroll down to ‘Account type and tools.’
  5. Choose ‘Switch to personal account.’
  6. Confirm your decision by tapping ‘Switch back.’

Once you follow these steps, your account will revert to a personal profile. This change removes access to Instagram Insights, advertising features, and business contact options. However, your followers, posts, and engagement will remain unaffected.

For those who are still unsure about switching back, consider what features matter most to you. If data insights, promotions, and call-to-action buttons are beneficial, staying with a business profile may be better. If privacy and organic reach are priorities, switching to a personal profile can improve your experience.

For users who no longer need Instagram for business purposes, this transition can make the app feel more natural and user-friendly. While business accounts come with advantages, personal profiles allow a more relaxed social media experience.

 

Frequently Asked Questions (FAQ)

Should I turn on professional mode?

Turning on Professional Mode is beneficial if you want to grow your audience, track post performance, and access monetization options. It provides insights into your content reach and engagement, helping you optimize your posts. However, if you prefer a private profile or only share content with close friends, it may not be necessary. Consider enabling it if you aim to establish a public presence or build a personal brand.

 

How do I change my profile to digital creator?

To switch to a Digital Creator profile on Facebook or Instagram:

  • Go to your profile settings.
  • Tap “Switch to Professional Mode” (on Facebook) or “Switch to Professional Account” (on Instagram).
  • Select Digital Creator as your category.
  • Follow the on-screen prompts to customize your profile and insights.
  • Once activated, you’ll gain access to analytics, professional tools, and potential monetization options.