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How to Become an Influencer on TikTok

Published on 07.07.2024 by Tracey Chizoba Fletcher

TikTok has created many ways to earn an income. One of these is influencer marketing. This is a fast-rising career, as studies show that many young people would like to become influencers. As an influencer, you earn money by endorsing products or services and marketing them to your followers.

While it sounds like a better job than sitting in a 9-to-5 job, it also comes with its fair share of challenges. For one, you must have a considerable following on TikTok before brands consider working with you. Secondly, it's not easy to find brands to hire you. However, with the right approach, it's possible to succeed as an influencer on TIkTok. This article will guide you on everything you need to know about becoming a TikTok influencer.

Who is a TikTok Influencer?

A TikTok influencer is a content creator who has established credibility on the platform through their content. The person has a considerable following and can help brands extend their reach and authenticity and ultimately increase sales. In return, the brands pay the influencer through monetary value, products, or services. 

Types of TikTok Influencers

TikTok influencers are divided into four categories depending on the size of their following. These are:

  • Nano influencers. These influencers have a few thousand followers. While their following is usually lower, they can be quite effective because their posts have high engagement. They also have a better conversion rate than a mega influencer because their small group of followers trust them.
  • Micro-influencers. These have between 10,000 and 100,000 followers. While they have lower engagement than nano-influencers, they still have a higher engagement than the other categories.
  • Macro influencers. These are influencers that have between 500,000 and 1 million followers.
  • Mega influencers. These are influencers with millions of followers. Due to their large followings, brands prefer these influencers.

Therefore, before you become an influencer, you need to determine which influencer category you are in. This will affect the brands you work with and, in turn, how much you charge.

Key Skills to Become an Influencer

To become successful as a TikTok influencer, you need a variety of soft and hard skills. No matter your influencer category, these skills will help you gain more followers, viewers, and customers.

Understanding the TikTok Algorithm

Before you become an influencer, you need to understand the ins and outs of the TikTok platform, including how its algorithm works. For instance, you need to be aware that the more users engage with your videos, the greater the engagement. This is important as the higher your engagement, the more TikTok will recommend your videos to a larger audience. 

Therefore, you should understand how to make highly engaging videos that appeal to your audience. Once your videos generate high engagement, you can attract brands searching for an influencer.


Statistics indicate that 34 million TikTok videos are uploaded to the platform every day. That means the competition for viewers can be stiff. To stay ahead of the competition, you should show creativity in your videos. You need to think of a way of creating unique video ideas that your viewers will quickly engage with.

You can start with educational videos, especially if you are repurposing old content. Ensure that you also add trending sound to your TikTok videos, as it will help spice them up and make them more interesting.

Good Communication and Networking

To become a good TikTok influencer, you must have good communication skills. This is because your success will depend on good communication with your audience. You should, therefore, be good at responding to their comments, getting feedback from followers, and reaching out to brands and PR agencies.


One of the skills that TikTok influencers overlook is SEO despite its importance. SEO refers to the practice of optimizing your videos to appear in the TikTok search results. While TikTok isn't a search engine, it has a search bar that people use to search for content in a niche. In fact, according to Google, 40% of TikTok users use the search function to find videos.

TikTok uses several factors to decide which videos to recommend to users. These are:

  • User interaction. TikTok considers the kind of videos a user has interacted with. This includes information such as the video you liked and videos viewed to the end, hidden, or even added to your favorites.
  • Video information. The elements of the videos, such as hashtags, captions, sound effects, and music, affect how the algorithm recommends videos.
  • Accounts and device settings. Details such as the location of the account, language setting, and type of device will determine the audience that views your videos.

Unless you understand what makes videos appear on the For You page, you will struggle to be ranked in the space. The good thing with TikTok is that it doesn't consider followers count when ranking videos. Therefore, as long as you create good videos with which your audience will interact, you can appear in the search results.

Based on the above information, you can tweak your videos to make TikTok recommend them to viewers in your niche by:

  • Using the right keywords in your content. Find out which keywords people are using to search for content in your niche and use them in your content. Remember that TikTok also considers if the keywords are spoken in the video.
  • Creating high-quality videos. The quality of videos is another key consideration that TikTok uses in recommendations. If you create high-quality videos, you increase your chances of appearing in the search results.
  • Using the right hashtags. Another key factor affecting videos' discoverability is using the right hashtags.


You might assume that copyrighting does not play a role when creating videos. However, many elements of your videos will still benefit from your copywriting skills. Whether writing the copy for your videos or adding captions, copywriting skills can benefit your videos. They will enable you to deliver the right message and urge your viewers to take action.

Understanding Analytics

No matter your marketing campaign, you need to understand analytics. That way, you can understand details such as:

  • The number of people watching your videos.
  • Number of new followers.

By understanding these TikTok metrics, you can see how well your content resonates with your audience and what content they are interested in.

Steps to Becoming a TikTok Influencer

Before you become an influencer, here are the steps you need to follow:

Choose a Niche

The first step in becoming a TikTok influencer is in identifying your niche. You need to determine the niche in which you will be creating content. This should be an area you are interested in. Once you know where to create content, you should research that niche more. That will make it easier for you to create content on it.

Here are a few questions to ask yourself when deciding on a niche:

  • Can you consistently create content in your chosen niche without running out of ideas?
  • Do you love creating content in the niche but don't get paid?
  • Are you passionate about solving other people's problems? Do you have the skills to solve those problems?

If you answered yes to the above questions, you can pursue the niche. Whether you choose a niche in comedy, beauty, travel, food, memes, or other areas, you should remain unique and authentic.

Optimize Your TikTok Profile

As an influencer, you need to position yourself as a brand; therefore, your profile should reflect that. You must ensure that your TikTok profile has all the necessary details, such as a name, profile picture, and a brief bio. If you are struggling to create a bio, you can check out the accounts of other influencers in the niche you want to create content on. However, you shouldn't copy them. As noted earlier, you must remain unique to stand out.

Ensure that your profile also has a clear call to action button with words such as:

  • Learn More.
  • DM for more 
  • Tap follow for more tips

Understand Your Target Audience

You need to know the people watching your videos and the entertainment elements you will be offering. As a general guideline, remember that the TikTok demographic leans more toward a younger audience. To be precise, 62% of users are below 30. However, other age groups, such as millennials, are joining the platform in large numbers.

While there is no one-size-fit for creating content on TIkTok, understanding your audience will help you create content that is best fitted for them. Consider their interests, pain points, and how you can address their challenges in your content.

According to TikTok, you should consider what interests your audience rather than who they are. A great tip would be to connect with subcultures and groups with common ideas or beliefs. This can help you to get beyond limitations such as age, location, and gender.

Do Competitor Analysis

After determining your target audience, your next step should be to view the content of influencers you want to target in the niche. Watch their videos and check the reactions they are getting on those videos. Which of their videos are getting the highest number of likes and comments? Are the comments positive or negative? Are there questions that their followers are asking that you can cover in your videos? 

Note any gaps in their content that you can cover in your own content. For instance, if you find that your competitors are making lip-syncing videos, you can find unique songs that are likely to draw interest to your videos.

Create Outstanding Videos

This is now among the most important steps: creating outstanding videos that will drive engagement. Remember that if you make the same videos you see on other platforms, they will not give you the visibility you need. Therefore, focus on creating disruptive content that captures users' attention, engages them, and connects with them emotionally. People are more likely to comment on and share such content.

One of the tips you can use to get content ideas is to check the emerging trends and hashtags to create content on them. Remember that the TikTok algorithm considers how often you upload content. Therefore, check out how often other influencers upload content to determine your own content schedule. 

Here are tips to help you create content consistently:

  • Create a content calendar. You can use a spreadsheet or a content management app to plan your video calendar.
  • Have space for content ideas. Ideas will sometimes pop up at night, and you need to ensure that you capture them by writing them down.
  • Use content scheduling tools like Hootsuite or SproutSocial.

When posting videos, prioritize authenticity and transparency. This will improve the chances of your audience trusting you, which will ultimately increase the chances of your brand deals becoming successful.

Promote Your Content

If you are serious about becoming a TikTok influencer, you should be serious about promoting your content. Otherwise, creating videos and posting them on the platform won't yield the best results. Here are a few tips to promote your TikTok video: 

  • Cross-promote. Ensure that you share the content across different social media platforms. For instance, you can share your TikTok videos as Facebook reels with a call to action asking viewers to follow you on TikTok. Therefore, include a link to your TikTok video.
  • Collaborate with other influencers. Reach out to other influencers in your niche to help promote TikTok videos for one another.
  • Mention your TikTok account in your videos and ask your audience to reach you on TikTok.

Set Up Your Influencer Rates

How much you charge as an influencer depends on your followers. While these rates aren’t cast on stone, here are some general guidelines on how much you can post as a TikTok influencer:

  • Nano influencers. Your rate can be $5 to $10 per post.
  • Micro Influencer. Charges are $60 to $90 per post.
  • Macro Influencer. Charges are $200 to $600 per post.
  • Mega influencer. From $1000,000 per post.

Reach Out to Brands

While there are other earning methods, brand deals are key to making it big as a TikTok influencer. However, the main challenge you are likely to face is in having brands to notice you. While you can reach out to brands directly, there are other great methods of getting great deals. These are:

Research the best-fit brand

Researching a brand partnership with a brand in your niche can increase your chances of success. For instance, if you create content on money management, you are more likely to strike deals with credit card companies than a tour company.

When considering the best-fit brand, look for brands you mentioned naturally in your videos. You can also create a list of products you would gladly share with your audience. According to one study, 83% of brands consider a deep love and understanding of a brand to be a sign of a good partnership. Therefore, it's easier to get a deal when brands see you understand the brand well.

Make it easier for brands to discover you

Studies indicate that only 5% of brands actively source and recruit an influencer. Therefore, for the best results, you must make it easier for the brands to find you. For instance, use relevant keywords to make your content more discoverable, such as creating videos on trending topics in your niche.

Check your competitors 

Another great strategy is to look at your competitors to see which brands they promote. That way, you don't have to shoot in the dark trying to find the brands interested in finding influencers. This will particularly work if you have a bigger following than your competitor. Reach out to those brands and ask for partnership deals.

Find small brands

One of the benefits of working with smaller brands is that they will usually have less competition than the more prominent brands. By reaching out to such brands, you will not likely be lost in the sea of influencers trying to make a deal with such brands. However, some small brands may not have a budget to pay you. 

Some may suggest paying you with their products. You can decide to accept or reject the deal depending on your unique situation, such as the number of followers and the kind of product you will receive. The most important thing is to focus on a brand collaboration that offers value and helps you grow in your career.

Join an influencer marketplace

Influencer marketplaces help connect influencers with brands. You can leverage such programs to get contacts you can pitch to. Some of the most popular influencer marketplaces include Upfluence, Creator. Co, and Klear. Joining such marketplaces will make it easier for you to connect with brands.

Consider being a brand ambassador or affiliate marketer

There are other forms of influencer marketing that have a lower barrier to entry. These can be a good starting point, especially if you have a small following. For instance, many brands will accept affiliate marketers who are willing to join their programs. Therefore, you only need to register with a program to do affiliate marketing on TikTok. However, you should remember that you will get paid a commission. To get started, you can read our guide on getting started in affiliate marketing on TikTok.

Becoming a brand ambassador is also relatively easy on TikTok. Brands only look for people who are enthusiastic about their products or services. They will also check to see if your content aligns with your needs. Therefore, brand partnership can be a great way of expanding your experience and portfolio.

There is also the easier-to-join refer-a-friend program. While this program offers product discounts, it can help show brands that you can drive sales.

Pitch to brands

You don't have to wait for brands to contact you. Instead, it’s your responsibility to pitch to them. Before reaching out to them, create an outstanding media kit to tell the brand all about you. You can include information such as your audience, niche, social media profiles, and the value you will be offering them.

But what do you do if you haven't worked with other partnerships? A good idea would be to show the engagement levels of your posts. The aim is to show them the visibility they will likely receive if you advertise their products to your audience.

Create a rapport with brands

Before you reach out to brands, be sure to create a rapport with them. Remember that there may be many people trying to reach out to them. By creating a rapport, you can avoid looking like any other influencer looking for another quick deal. For instance, you can create user-generated content recommending their products. If the post receives a lot of engagement, it can be a sign that you will deliver value to them. 

Engage with them on their page to show that you are a fan. Be sure to follow their page, like, and comment on their posts. If a brand has an event, make sure you attend the event.

Create an email pitch

Studies indicate that the majority of brands prefer email communication. That means this is the best method of reaching out to them. Find their contacts on platforms such as LinkedIn and create a professional-looking email. While it is good to have an email template to use, ensure that you customize your email to the brand’s needs.

Tell them how your TikTok following matches their audience, values, and ideal demographic. Illustrate to them how their product will work well for your content style. You can also suggest campaign examples to give them an idea of the kind of videos they should expect.

In Conclusion

By becoming a TikTok influencer, you can earn money while doing what you love most. Instead of creating videos with no value to show, you can earn through brand partnerships. However, with so many creators on TikTok, you must be creative to get brands to work with. By following our guide, you can easily become a successful TikTok influencer.