If you have been active on platforms such as Instagram and LinkedIn, you definitely know how popular carousel posts are. According to various studies, these content formats tend to have higher engagement levels than single-image posts and, in some cases, are more popular than video posts.

However, creating carousel posts from scratch can take a lot of work. This is why you need to consider repurposing your social media posts. Content repurposing can increase the value you get from your work and help you reach different audiences. In this article, we guide you on how to turn your blog posts into carousel posts.

Why Repurpose Blog Posts Into Carousels

There are several reasons you should consider repurposing your blog posts into a carousel post. These include:

• Drive engagement on Instagram. Carousel posts are highly engaging because users can swipe through multiple slides. This enables them to increase interaction levels and improve the visibility of their content on platforms such as Instagram and LinkedIn.
• Wider reach. When your content is in the form of a blog post, only visitors to your site with enough time can be able to read it all. On the other hand, carousels provide users with brief, quick summaries, attracting a larger audience.
• Greater visual appeal. Carousel posts enable users to create visually appealing formats, making complex ideas more engaging and accessible.
• Higher lifecycle of content. By repurposing your blog posts, you can extend their lifespan and ensure your hard work pays off.
• Compatibility across platforms. Carousel posts are perfect for different social media platforms, as their content format adapts to each channel.

Steps in Republishing Blog Posts Into an Instagram Carousel

Here are a few tips on repurposing your blog posts into  Instagram content:

• Create teasers from your long-form content. If you have a blog post showing the step-by-step process for baking a cake, you can create a carousel post with each video containing 5 or 6 steps, and the last image including a link to the full recipe.
• Showcase the long content. If you have a longer message, you can simplify the content and provide a quick summary of up to 10 images.
• Standalone content. If you have longer content that presents several points, you can share it as a carousel post, allowing audiences to see the quality and tone of the content.
• Explain a challenge. A carousel post can help your audience realize they have a problem they weren't aware they had. You can then guide them on how to solve the problem after explaining it.

Best Practices When Repurposing Blog Posts Into Carousels

For the best results when repurposing Instagram carousel posts, there are several rules you need to follow:

• Add the right number of images. Instagram carousel posts allow creators to add up to 10 images or videos, but that doesn't mean they have to use all of them. If you can put across your points in 5 images, don't stretch them to 10.
• Make the first image irresistible. People are naturally curious, and therefore, you need to begin with an image that sparks curiosity. It could be a teaser or a question that gives them a reason to continue swiping.
• Be creative. Instead of rewriting your blog posts or podcast scripts, remember to adapt to the platform's visual appeal. Therefore, enhance the visual appeal by adding images and designing them so users can swipe to view the next image.
• Ensure a good transition. You should plan your carousel so it transitions easily from one image to the next, enabling your audience to see each image and grasp the content idea.
• Leverage different types of media. Combining videos and images can help with the storytelling and pacing of the carousel.
• Stay consistent. Use the same styles, colors, and fonts as in the image. This can enhance your branding and make the carousel post more appealing than when you have several images randomly put together.
• Keep everything simple. Ensure you don't overwrite captions or images. In fact, any form of text should be sparingly used. Make sure the texts are clear, easy to read, and don't overwhelm, and that the caption also doesn't steal focus from the carousel.

Tips For Repurposing Blog Posts Into a Carousel

If you are still not sure how to repurpose your blog posts into a carousel, we have some ideas to help. These are:

Repurpose Your Best-performing Blogs

You should start by taking stock of your inventory to better understand the topics your audience is mostly interested in. When doing that, focus on repurposing your best-performing blog posts for social media. Otherwise, using the copy-and-paste strategy may not work well.

Add a Little Creativity

Now you need to allow your graphics designer to show their creativity. Provide them with creative direction to produce professionally-looking graphics that align with your brand. You can then upload the content as a carousel post on Instagram.

Share Tips or Quotes

After understanding the blog you plan to use, examine its sections and identify the most important points, such as quotes, facts, or figures. This works not only for blog posts but also for other content formats. Therefore, create a carousel of posts showcasing some of the best tips from the posts. You can then use the final slide to tell your audience where they can get more advice, with stats and case studies.

Create Topic Teasers

If you want to create a carousel post from a video, instead of simply sharing clips, you can create teaser images that preview the topics you are discussing. When doing that, the first image should act as the YouTube thumbnail.

Summarize Key Points

You can use the best practices we discussed earlier to summarize your key points. Instead of simply copying and pasting a paragraph into a tiny font size, select some smart words and sentences. If users want to learn more, you can add a link to the main posts.

In Conclusion

Repurposing your blog posts into social media carousel posts can help increase their reach. You can then add a CTA that directs people to the main posts, thereby increasing traffic to your blog. Therefore, use the steps above and increase the visibility of your blog posts. We also recommend that you read our guide on understanding the website traffic growth calculator and how to use it.