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Definitive guide to Facebook Adverting for businesses in 2020 PART I

Published on 25.01.2020 by Natia

So, you are a business owner or representative? Then you already know that social networks or search engines could be the most significant source of traffic. Your business offer, product, or service needs traffic. You need very warm traffic and leads that can be easily converted into customers. Today we have compiled you with the most definitive guide to Facebook Advertising for businesses in three parts.

Why business owner/representative has to choose Facebook Advertising

First of all, Facebook is the biggest social network around the globe. Mark Zuckerberg founded the company back in 2004, and since then, Facebook became the biggest hit. After 16 years, Facebook has more than 2.5 billion users. It’s believed that more than 2 billion users are active monthly on the Facebook platform. You can reach 40% of the world’s population.

Mark Zuckerberg and the team created the Facebook Advertising platform that has changed the digital marketing space. As the marketers and business owners think, Facebook has created a platform that has a significant impact and influence on the business world.

What should you focus on while creating the first Facebook Ad set?

Before you attempt to create the first Facebook ad, you should focus on goals. What’s your main goal on Facebook? Why do you want to sell a product or service? What could be the main advantage of your product/service and how your offer changes the life of potential customers?

Your advertising budget should be based on your goals. For example, if you want to sell the drop-shipping or wholesale product, then you may need to get warm traffic right away. If you have an expensive service (Guideline, master-class, membership, etc.) that could be priced more than $3000, then you need to warm-up the traffic. It means that you should send the traffic to the landing page. The landing page has to be about the product and psychological triggers that can convert traffic into leads. Then you can start up-selling the service. Along the way, you may need to promote the Facebook page of your business offer. In that scenario, you’ll need an awareness campaign, and you will get Facebook Likes and shares.