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Published on 16.01.2025 by Tracey Chizoba Fletcher
LinkedIn is the go-to place for anyone looking to get some professional advice or people looking for jobs. But nowadays, it’s becoming more of a hub for sharing creative ideas, insights, and professional expertise. Among the many features provided by the networking platform, LinkedIn Articles are a brilliant tool for publishing long form content.
These articles allow users to establish their authority, expand their reach, and create good impressions of themselves in their industry. In this article, we’ll see why and how you should use LinkedIn Articles to publish long form content effectively.
Before we can get into the basics behind LinkedIn articles, you must know about SEO. Search engine optimization is key for publishing long form content especially when you’re trying to ensure that the articles you write go to the most number of people.
Through SEO, you ensure that your article ranks at the top of search engines, which gets you more clicks. It’s like trying to get professional advice from Google. You add something to the search bar and you get your results. The top listed results that you get are articles that have been optimized for SEO, and those are the ones you’ll click on first. When your articles are optimized, they become more discoverable and that brings in more traffic from inside and outside of LinkedIn.
SEO for LinkedIn Articles focuses on aligning your content with search engine algorithms. It works by:
SEO is essential for long articles. Here’s why:
SEO will essentially form the backbone of your articles, and your articles will revolve around the keywords you find. Now that you’ve got an idea of what SEO is and how important it is for your LinkedIn Articles, let’s see how LinkedIn Articles work.
LinkedIn Articles are a part of LinkedIn that allow users to post long form content on the app. Unlike short updates or posts, articles provide more space for professionals to dive into topics in-depth, share insights, and offer value in their niches. Once published, LinkedIn Articles are shown on your profile and can be shared across LinkedIn and other platforms.
LinkedIn Articles are excellent tools for professionals looking to share detailed insights and establish themselves as thought leaders. Similarly, it can also be used to start some discussions on topics that matter in the industry.
Articles can be published on plenty of platforms. The question is: Why choose LinkedIn? Let’s see why:
LinkedIn is everyone’s go-to networking platform and its audience is uniquely set to come across professional content. When you publish on LinkedIn, your article can directly reach other professionals in your niche. This includes decision makers, peers, and other industry enthusiasts. This targeted exposure makes LinkedIn the platform to go to for thought leadership compared to other social networks.
Publishing well researched and formatted content through articles can help build credibility as a subject matter expert. Sharing industry trends means providing actionable advice or narrating your professional journey. When people have access to that, it shows you’re a knowledgeable source that people can come to for advice. This also builds trust with your targeted audience.
LinkedIn Articles are indexed by search engines. This means that whenever a LinkedIn Article is published, it can show up as a result on platforms like Google and Bing. This makes the content discoverable to a larger audience that goes well beyond who’s following you on LinkedIn. But for this to happen, your articles should include the right keywords. This allows you to bring in natural traffic to your articles and that improves your visibility.
Long form content brings in deeper engagement. LinkedIn Articles provide a lot of space for professional arguments and detailed analysis. It also opens the room for comprehensive storytelling. The space provided by LinkedIn Articles gets readers to comment and engage with your posts. This gets conversations going which also makes your content stand out with LinkedIn’s algorithm.
When articles are published, it’s necessary to know who’s coming across the content and if people are interacting with it. LinkedIn provides a detailed list of analytics for your published articles. This helps professionals understand how well their articles are doing. It includes metrics such as views, shares, and demographics of readers which gives you a detailed analysis of who your audience is and what their preferences are.
LinkedIn Articles may provide space for comprehensive storytelling but that doesn’t mean you can open up an article and just begin writing without a plan. Before you start writing, clarify your goals. Are you trying to share industry knowledge? Trying to promote a business or service? Start conversations about newer topics in your industry? Or are you offering professional advice? Having a purpose beforehand helps format and create the content that’ll be published in your articles.
Once you’ve got an idea in mind, next you have to pick the topic. Your topic should fit into the work you do and what your audience is interested in. This means conducting research. Through the research, you’ll be able to identify the latest issues and challenges in your industry. Make use of tools like LinkedIn’s Content Suggestions or hashtags to find popular topics. Effective topics to pick can include picking Top 10s or uploading guides on how to solve a problem.
You may get yourself a useful topic, but if that isn’t translated to your audience in the headline, they won’t know and you won’t get the visibility you deserve. Make your headline interesting, attention-grabbing, and relevant!
Well-structured articles mean better readability and more engagement. Consider the following elements of any generic article:
Introduction
Includes an attention-grabbing hook. Try asking a question or sharing interesting facts. This gets users to continue reading the article.
Main Body
Format your article into clear sections with proper headings. Use bullet points and add paragraphs to make it easy to go through.
Conclusion
Wrap up the article. Summarize all your key points and end the article with a call to action. This encourages readers to connect with you for more discussions.
Use keywords naturally throughout the article to make it visible to engines like Google. Include relevant terms in subheadings and throughout the article but avoid overfilling the article with keywords. It will make your content hard to go through, leading to lower engagement.
Before publishing, go over your article. Fix any spelling and formatting mistakes. Tools like Hemingway or Grammarly are very helpful. Once satisfied with what’s been written, publish it on LinkedIn. Promote it by sharing the article on LinkedIn Groups and tagging relevant connections.
LinkedIn Articles is a useful platform to post long form articles and share information with a professional audience. By crafting high-quality articles and optimizing them for SEO, you can establish yourself as a thought leader and grow your network. Begin writing today and let your expertise guide others!
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With more than 10 million orders, SocialWick is one of the world’s biggest social media stores. You can find everything on our website to improve your presence on major social media platforms like Instagram, YouTube, Facebook, etc. We offer different types of services for several social media platforms. Your wish is our command, and whatever your goal might be, SocialWick will help you achieve it. Whether you need more likes on your Instagram photos or want to make your LinkedIn profile more popular by getting additional followers, SocialWick is there to turn your goal into reality.
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Unless you’re Kylie Jenner, you do need some help with social media. The more followers you get on platforms like Instagram and Twitter, the more influential you get. Having the power to influence people’s opinions is not only impressive but can also be very profitable. The bad news is that everyone wants to be famous and influential these days, but only a few can succeed. The good news is that you can be the chosen one who will get social media fame and everything that comes with it. But, for that, you need a little help from your friends from SocialWick.
With our help, you will increase the number of followers on social media, which will have a domino effect and bring you even more new followers. Once people see that you got big followership, they will decide to give you a follow. "If a profile has so many followers, it means that it’s interesting" – you can be sure this is going to be their reasoning. Furthermore, more followers mean a better ranking on search engines. And that means more potential customers/clients for your business. Finally, a large number of followers also do great for your credibility. Our social media services will help you to create a better overall picture of your brand.
Let’s be honest; a business with 30,000 followers is much more credible than one with 74 followers. And that’s exactly what potential customers will pay attention to. A weak social media profile can be a real deal-breaker. At the same time, a fantastic social media profile can do wonders for your company. And SocialWick can make your social media profile amazing!