Reports indicate that Instagram Stories are used by over 300 million people, making them one of the most popular features on the platform. Unlike what many think, shoppable stickers aren't just a way to add fun to your Instagram stories; they can also help grow your business and boost loyalty. 

Whether your goal is to increase engagement on Instagram, boost brand awareness, or drive e-commerce sales, you can find an Instagram shoppable feature to help you reach your goal. These stickers also make it easy for users to buy their favorite brands. This article will guide you through the process of utilizing shoppable stickers to boost sales and enhance customer loyalty. 

What Are Instagram Shoppable Stickers?

If your business has over 10,000 followers, you can utilize the Instagram shoppable sticker feature to enable users to view the product name, description, and price. The tag is then displayed as a shopping bag on a video or image.

Tips For Using Instagram Shoppable Features to Drive Sales

Now that you understand what Instagram features are, here are some tips to utilize them and increase sales and brand loyalty:

Tagging Products

 There are different kinds of Instagram shoppable stickers. These include:

• White bag, blue outline.
• White bag with a blue outline and product name.

Brands can use any sticker they want for their Instagram stories product promotion. A good idea is to tag the product with two stickers. One of these can highlight the name of the product, while the second one can highlight the status of the product for sale. 

However, consider the size of the product you are selling, as this may not work for small product pictures such as those of eyeglasses. On the other hand, two stickers will work perfectly well for a couch as it offers room for spacing them. If you want to add several stickers for small items, consider adding multiple images in your Instagram stories. 

Remember that Instagram stories usually expire after 24 hours. That means when you add stickers including the product name and a product page link, you can keep your clients updated on the product. It also helps to remind them of your product offering. 

New Ways of Highlighting the Product

Many businesses use Instagram to showcase their products, a move that the majority of users dislike, as they find the approach to be overly salesy. The good news is that Instagram shoppable stickers can offer a creative way of engaging your users. This can be in different ways, such as: 

• Showing the behind-the-scenes images of the product development
• Adding a product teaser to show your latest line of products
• Adding an exclusive code for a limited offer or flash sales
• Hosting influencers or product demos
• Launching content or product giveaways
• Brand partnerships

These activities can be a good choice for educating and engaging users while showing your brand’s unique selling points. This can be quite important as many brands use Instagram for consumer engagement and brand awareness.

Influencer Marketing Partnerships

There is no doubt that influencer marketing can help increase brand awareness and trust. According to one study, 80% of marketers suggest seeing good results with influencer marketing. This can be attributed to the fact that consumers trust the recommendations of their favorite influencers, thus using influencer marketing can be an effective way to increase interest in your brand.

Also, this is an area where shoppable stickers can be convenient, as influencers can use them to direct their audience directly to your site from their stories, which can lead to more sales and increased brand awareness. It can also help boost your followers and post engagement. In the long run, this will lead to increased brand awareness.

Use of Branded Hashtags

Shoppable stickers also offer you an opportunity to add trending hashtags to the products you are promoting. Since Instagram enables users to follow hashtags, you can easily reach people following your brand using that hashtag. This is especially important for Instagram stories, where hashtags are great for driving engagement. 

When adding hashtags to your Instagram story, ensure that the number remains to a minimum. Otherwise, they may crowd your videos or images and detract from the shoppable stickers. 

Leverage Different Content Formats

One of the ways brands use Instagram to build loyalty is by creating content that keeps their brand at the forefront of their users' minds. Since Instagram Stories are typically time-sensitive, you need to create content that keeps your audience looking for more. To add variety to your shoppable stickers, add a wide range of content. 

Instead of sharing images and videos, you can expand your content to include boomerang. A boomerang is an Instagram feature that allows users to record videos that look like GIFs with a looping effect. 

While the boomerangs are an old-school format, they add some level of playfulness to posts. These mini videos remind users of the Instagram trends that were popular a few years back and are a better choice for entertaining users. Additionally, there is a rebound in the popularity of photos, which could result in new boomerangs too. 

Share User-Generated Content (UGC)

UGC has consistently proven to be an effective way of driving sales and increasing customer loyalty. If customers are sharing videos and pictures of your product, the Instagram Story can be a great place to reshare them. When they allow you to share the post, remember to add an Instagram shoppable sticker so that you can also highlight your products and the customer’s satisfaction level. 

This is an excellent word-of-mouth recommendation as your audience can see that other customers love your brand. When you reach out to customers to feature their product, it can also help build their loyalty, as they know that you value their marketing of your brand. When reaching out to your customers, be sure to thank them for their support of your brand. 

Final Thoughts

By adding stickers to your stories, you can make them more visually appealing and add an element of fun for your audience. The stickers can also demonstrate that your brand stays current with the latest trends and strives to deliver an exceptional user experience. By following the tips outlined in this guide, you can leverage Instagram's shoppable features to increase sales and enhance customer loyalty. You can read our comparison of TikTok, Reels, and Shorts.