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Instagram Marketing Done Right Tight Budget Edition
Published on 29.06.2019 by Julia
If you are working with a marketing team or running your business on your own on a small scale and want to expand your customers reach, Instagram is a great platform to use. Over the years, Instagram has evolved with the digital world, and as at now, it's the most significant trending spot for everyone. Every social network has different meaning and place in the digital space, and Instagram is on top of them, in terms of trends and e-commerce activities.
If you are tight on a budget ( in most cases), we would love to give you a small blog post on an Instagram marketing strategy that will work for you.
Manual Outreach
When you don't have a big budget, everything turns around to doing manual things. What we will advise you here will be focused on manual work. First of all, we should admit that our whole strategy is based on influencer's market as you need results right away.
Before you begin an influencers search, start with optimizing your profile.
Optimizing Instagram
It's no secret that successful Instagram accounts are the "Business" type of accounts. So, don't hesitate to switch from a regular to a business account, as it will be our primary weapon. Also, ensure that your account is optimized to raise your brand awareness.
Instagram gives data only to business accounts. Our primary tool will be the influencers market and data that we have from Instagram itself.
Profile Picture
A profile picture has a significant influence on people. If an Instagram user visits your profile and stumbles upon an unattractive picture, they will leave right away. Create a logo for your services/business, and add it as a profile picture. If you have a serious approach to Instagram, the results will be the same.
Content
Content should be niche-based. Don't copy and paste your competitor's posts. It's a big fail, and people won't be happy. Start creating your content and use different smartphone apps such as "Canva" and "Phonto". You can edit and change photos, make them more attractive, etc. Keep in mind that Instagram has its effects, and you can make a picture more likable with those effects as well.
Choosing Influencers
What's your niche? Find relevant hashtags in your niche. Search for relevant hashtags through the search bar. Don't go for the "Most Recent post," stop by "Top posts," and check each profile. There will be nine results at the top.
Create a word document and start tracking. From those nine accounts, you will find a minimum of 2–3 influencers. In most cases, Influencers posts are on the top positions. Track everything from the number of followers, number of followings, number of likes, etc. Data is vital because you will need to find the most relevant information.
Do the same process with different hashtags until you find 100 influencers that are aligned with your demand. Don't forget to look at the engagement rate, which must be a minimum of 2%.
Now, you have 100 reputable accounts ready to outreach and ask for shoutout prices manually. At first, you can ask them for free help and give 50–60% of our sales. It's up to you, so choose the approach that's profitable for you.
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