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How to create a broadcast channel on Instagram in 2025

Published on 04.01.2025 by Tracey Chizoba Fletcher

How do I create an Instagram broadcast channel? Can you help me with this? You’ll get lots of questions about broadcasting on IG. In our 4 years experience of IG strategy building, broadcasting is a very important question. Let’s break down everything in this post. 

TL;DR: How to Create a Broadcast Channel on Instagram

  • Go to Send or Messenger in your feed.
  • Tap ComposeCreate broadcast channel.
  • Name your channel, set audience preferences, end date, and profile visibility.
  • Tap Create to finish.
  • Access your channel under Channels in the Send or Messenger section.

 

What is Instagram broadcasting?

Instagram broadcasting is transforming the way creators and businesses engage with their audiences. This feature allows real-time interaction, making content more dynamic and personal. By sharing updates, tutorials, or behind-the-scenes moments, broadcasters can create a deeper connection with followers. Whether hosting live Q&A sessions or announcing exclusive offers, the format promotes engagement and builds trust. For brands, it’s a strategic tool to showcase products or services directly to their audience in a way that feels authentic. Instagram broadcasting has become an invaluable platform to amplify reach and encourage participation, setting the stage for meaningful online interactions. Learn more about hiding likes on Instagram post

 

What are the requirements of IG broadcasting?

Professional Account:

  • You must have a professional Instagram account to create a broadcast channel.

Eligibility Criteria:

  • Broadcast channels are currently being rolled out gradually and are not available to all users. 
  • A public account with more than 10,000 IG followers is required to start a broadcast channel.

Branded Content Compliance:

  • When sharing branded content in a broadcast channel, you must use Instagram's paid partnership tool to indicate any commercial relationships influencing the message. This adheres to Instagram’s branded content policies.

Platform Accessibility:

  • The feature is currently being improved and expanded to include more accounts over time.
  • You can access broadcast channels via the Instagram app by tapping Send or Messenger at the top right and selecting Channels.

These requirements ensure that creators and businesses utilize the broadcasting feature responsibly and in line with Instagram's guidelines.

 

How to create a broadcast channel on Instagram in 2025

Access the Feature:

  • Tap Send or Messenger in the top right corner of your Instagram feed.

Initiate Channel Creation:

  • Tap Compose in the top right corner.
  • Select Create broadcast channel.

Set Up the Channel:

  • Enter a name for your channel.
  • Choose your target audience.
  • Set the end date for your channel.
  • Decide whether to display your channel on your profile.

Complete the Process:

  • Tap Create in the top right corner to finalize your broadcast channel.

Access the Channel:

  • Locate your broadcast channels by tapping Send or Messenger and selecting Channels at the top.

 

FAQ (Frequently Asked Questions)

Why can't I create a broadcast channel on Instagram?

Feature Not Available to All Users: Instagram is gradually rolling out broadcast channels, so the feature might not be available to your account yet. Account Requirements: You need a professional account to create a broadcast channel. Personal accounts are not eligible. Follower Threshold: Only public accounts with more than 10,000 followers can currently start a broadcast channel.

 

How to Find an Instagram Broadcast Channel?

Using the Messenger Icon: Open Instagram and tap the Send or Messenger icon in the top right corner of your feed. Tap Channels at the top to view broadcast channels.