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Definitive guide to SEO in 2021 Part II

Published on 21.01.2021 by Nika Kiradze

In the last previous of the guideline, we talked about SEO in general. At the same time, we have covered the keyword research phrases that could benefit many. In this part, we will cover everything related to on-page SEO. The term itself is comprehensive, and it could contain many little aspects. If you want to deliver your SEO strategy into another level, then you should focus more on on-page SEO aspects.


The title is an essential part.

Titles in SEO have the same impact and role as the book titles. At the same time, SEO titles have other features and benefits for the website. The latest Google algorithm updates show that titles are essential when understanding the basics of the website and content. The crawlers of Google try to get an in-depth understanding of each page on your website. Those little bots from Google start crawling every page from the sitemap. Crawlers mostly look at the titles and then connect dots with other websites. If your focus keyword is not in the page's title, then the page is ready for the loss with competitors. It's the first rule of on-page SEO - always put the focus keyword (main KW) in the title.

Let's take an example and see what will be shown on Google. Our model could be the following long-tail keyword - 'best indoor security camera'. Google that particular keyword, and you'll see the results. Take a closer look at the top 10 results for that keyword's titles. Almost every top 10 page has a focus keyword in their title, and that's the first reason they are ranking higher than others. (check the image - you'll see that the top 10 pages for that keyword include targeting long-tail keywords in the title).

Have you heard about the LSI keywords?

There is a big competition going on to get as many LSI keywords as possible. What is an LSI? It's an abbreviation and stands for "Latent-Semantic indexing". What could it mean? Well, first of all, Google's 'new age' crawlers are very smart. The old days of Google, when random websites were ranking for competitive keywords, is gone long-time ago. New crawlers know that MacBook is the laptop model made by Apple. Also, there are lots of computer brands globally, and crawlers see each one's name. It means that Google knows the synonyms and antonyms of each word-term. 

LSI keywords are essential in the new age, Google. You can't just put the primary keyword in the title or body text and wait for results. Google crawlers must know everything about the idea behind the post - what are the synonyms? What are the antonyms, what are the latent-semantic words related to your focus keyword? If you want to have a creative title, but you can't just put the primary keyword fully in the title, then you can think outside the box. Simply use the LSI keyword and believe us, Google will still understand your intentions and rank you for the main keyword. Let's take an example and search for a particular keyword - "best apple computer". Now you see that most of the titles don't have that focus keyword. What could be the reason? They have LSI keywords included in the titles, so Google understands that the website/page is also about the 'best apple computers'. (check the image below - you see that none of the top 10 has 'best apple computer' in the title)