Accelerate Your Social Media Growth with SocialWick. Quickly gain real followers, viewers, likes & more with our blend of marketing tactics. SocialWick is known for its fast delivery, premium quality, and low prices. With over a million satisfied customers since 2017, trust SocialWick to take your social media game to the next level.
Customers
Orders
Followers sold
Likes sold
Published on 06.07.2024 by Tracey Chizoba Fletcher
Social media has revolutionized advertising. Unlike when brands had to rely on traditional advertising methods like radio and TV, they are now turning to social media marketing methods. When considering social media marketing, two of the most popular advertising methods are TikTok and Instagram.
This has often raised questions about digital marketing on TikTok vs. Instagram. Many brands wonder which of these social media marketing methods is better. This article will compare the two and help you make the right choice.
TikTok ads refer to brands promoting their videos to reach a bigger or more specific audience. TikTok allows brands to create video ads that are 5 to 60 seconds long. These ads are placed among other organic videos and look like organic posts.
TikTok offers a wide range of ad formats, such as Top-view ads, in-feed ads, branded effects, and brand takeovers. These ad formats are designed to improve user engagement. For instance, brands can use in-feed ads to increase the number of likes, comments, and shares of their TikTok videos, increasing their visibility on the platform.
Most of the ads on TikTok are infeed ads, appearing on the FYP just like other TikTok organic posts but with the label Sponsored and a CTA, leading users to the product’s landing page. Top view ads, which allow users to see the ad the moment they open the app, are also popular on TikTok. With the TikTok ad manager, you can choose your ad goal, budget, and target audience.
Instagram ads are boosted posts that users pay for to reach a specific audience, whether on the scrolling feed, stories feature, or IGTV. The ads usually appear like organic posts, stories, reels, and the Instagram advertising Explore page.
Instagram ads allow users to add a link to their products or services, which isn’t possible with organic posts. There are different kinds of Instagram ads, such as videos, images, stories, reels, and carousels.
TikTok and Instagram offer unique ad formats for different target audiences and marketing goals. Here is a comparison between the two ad formats and their effects:
One key consideration when choosing between the two is the audience you will likely reach on both platforms.
TikTok is a home for young demographics and is, therefore, best suited for Gen Zs and Millennials. This audience loves funny content with elements of playfulness. The majority of users are aged between 16 and 24. This user demographic is highly engaged on the platform and often dictates the type of content and trends. Therefore, if you have a brand targeting the youths, TikTok can be a great advertising platform.
Despite its young demographic, TikTok also caters to various niches and interests. The platform has users creating content in various niches, such as dance, cooking, motivation, competition, and football reviews. With such diverse content, it's easy for brands to create targeted ads targeted to users with particular skills.
Social media users have a short attention span, so TikTok specializes in short-form content, with videos lasting from a few seconds to a few minutes. While TikTok is very popular in Western countries, it has an even higher audience demographic in Asian countries, such as China and India.
Instagram is a platform whose audience transcends different age groups. From millennials who use it to share their life milestones to Gen X and Boomers who use it for storytelling, TikTok is great for brands whose stories cut across different age groups. The audience demographic makes it a great platform for targeting different audience demographics.
Recent data shows that Instagram also has a young audience demographic, with most users aged between 18 and 34. However, compared to TikTok, Instagram still has a bigger audience in the millennial and Gen Z age groups. Instagram users relate with a wide range of content such as videos, photos, stories, IGTV, and Reels.
The platform's diverse audience means advertisers can tailor their content to user behaviors and preferences. With this content diversity, advertisers can tailor their ads to reach different user behaviors and preferences. Instagram also has high engagement levels, with users spending considerable time watching stories, scrolling news feeds, and interacting with other forms of content.
Therefore, while TikTok is considered the hub of youthfulness and short-form videos, Instagram is known for its more diverse content and audience demographic. Therefore, your choice of an advertising platform should depend on your target audience and marketing objectives.
One of the key considerations when considering a social media marketing platform is cost. You need to check the cost and ROI of TikTok and Instagram ads to see if they offer real value for money. Here is a comparison of the two platforms:
When you compare the two, you will realize that TikTok ads are usually cheaper. This can be attributed to the fact that TikTok is a growing platform, and therefore, the ad cost is lower than that of a more established platform like Instagram. The minimum campaign budget you can set for TikTok ads at the campaign level is $50 per day. That means this is the amount you will spend each day your ad is running. You can set a minimum budget of $20 per day at the ad-group level.
To consider the ROI of TikTok advertising, you need to consider different factors such as:
Instagram costs can be more expensive, especially for brands in more expensive industries and those targeting a broader audience. Because of the platform's high popularity and broader user base, Instagram's CPM (Cost Per Click) and CPM (Cost Per Impression) are higher than TikTok's.
Instagram ad costs depend on the bid level you use, either CPM or CPC. On average, companies usually pay $0.5 to $1 for every click on their links. However, if you are in a highly competitive industry such as apparel, you can pay as high as $3.
When considering the ROI of Instagram advertising, you may need to consider different factors such as:
Therefore, when it comes to cost and ROI, TikTok has a lower upfront cost. In contrast, Instagram has a higher ROI because of its higher targeting and retargeting options and its focus on visual appeal. Instagram is a particularly great platform for brands looking to reach specific audiences and increase conversions.
TikTok is a platform where users showcase their creativity using short, quick, and catchy videos. With most users posting video content that is less than 60 seconds long, TikTok suits brands that want to share their messages in short videos. If your ad is well executed, it can quickly gain traction and go viral.
Instagram allows users to post different content formats, such as photo carousels or IGTV, stories, reels, and posts. Instagram ads can also be great for ads that are visually appealing content or use storytelling.
Both Instagram and TikTok have robust tools you can use to track your analytics. They show many metrics, such as clicks, installs, views, and impressions. To optimize your ad campaigns, be sure to track these metrics.
You should use some tips to ensure the best results on your TikTok ads. These are:
The first three seconds of the ads will determine whether your audience will watch it to the end or not. Studies show that most TikTok users have short attention spans, so you need to grab their interest quickly. According to TikTok, the first three seconds of the ad are very vital. You should, therefore, make them very interesting to prevent users from scrolling past your videos.
The 3-second rule is also crucial to the batch theory, which claims that TikTok tests the popularity of videos in clusters. The platform pushes your video ad to the first 1% it thinks will find it relevant. If your content proves popular with this audience, TikTok pushes the video to another 1%. The platform will use the same formula to determine if they will continue showing your content.
If you create an ad that is blurry or doesn't fit the TikTok specifications, not only will it look unprofessional, but users will also ignore it. If you want to see results with your TikTok ad, ensure it has the correct specifications.
Since TikTok is designed to be accessed on mobile phones, the app's default video format is vertical. When you post a horizontal video, you are not taking advantage of the complete screen space, so your video might not be recommended as much as the vertical video formats.
The recommended size dimensions of TikTok videos are 1080 X 1920 Pixels and an aspect ratio of 9:16. While you can still post a horizontal video with a 16:9 aspect ratio, it will not take up the whole space. Rather, it will result in black borders around the video. If the video is not optimized for the TikTok format, it will struggle to appear on the For You Page.
To get inspiration for your TikTok ad, visit the TikTok Creative Center, a resource for creators who want to advertise on TikTok. This is the home of the TikTok ad library and will show you important details about your ad, such as the top trends, keyword insights, hashtag performance, etc.
Here are several tips to make good use of the TikTok ad library:
TikTok users can easily get overwhelmed by the amount of information on the Following and For You pages. They are shown details such as the account name, caption of the video, likes, follows, captions, and saves of the video. That also means that some of the information on your videos might not be shown, especially if it's around the borders of the videos. Therefore, put this information at the center to ensure your followers see all the key information on the video.
You might have a very good ad. But if the people watching it don’t understand the language, it will serve no purpose. Therefore, use a language that people in the target location can understand.
A/B testing is a powerful tool that can help improve your ads' performance. It involves creating two similar ads and comparing their results. Fortunately, TikTok supports A/B testing in targeting, bidding, and optimization. With A/B testing, you can test each element at a time. This will ensure that if there is an improvement, you will know which elements brought the improvement. To get a clear picture of the result, ensure you run the campaign for at least seven days.
To ensure that your ads on Instagram convert, here are a few tips you should remember:
When setting up an Instagram ad, you need to define your goal. Your choice of a goal will determine the right targeting method as well as the advertising format. Depending on your needs, you can select goals like:
Marketing experts also suggest focusing on a single goal, topic, or central theme. If your video focuses on many goals, it will look like a sales pitch.
Before setting up your Instagram ad, you must select your campaign objective. Fortunately, IG analytics will provide insights into key information, such as audience behavior, interests, and demographics. For instance, the Ads Manager allows you to select whether to target a broad or a specific target. Therefore, ensure that you target your customer base and create videos that are best suited for them.
Storytelling is one of the most popular content formats on social media and is, therefore, something you should experiment with in your Instagram ads. When creating an Instagram story, ensure it addresses people’s pain points. People like buying products or services that solve their problems.
Therefore, your ad should provide peace if the problem makes them annoyed or agitated. Ensure the video has infectious energy, as it is easy to keep people hooked until the last minute.
If an audio or a video is trending, people already love it. That means when you use such sounds or video clips in your ad, you draw interest in your ad. However, don't just copy another video. Instead, give it your unique voice. It's also important to choose a sound or video clip that aligns with your brand’s voice.
Instagram videos are usually muted by default, so brands should lead with texts or visuals. Instead of just using captions, you can capture your audience’s attention using text in your ads. You can use apps like Apple Clips to highlight key points you wouldn't want your viewers to miss.
Video ads must blend naturally in the Instagram feed without being overly promotional. This will ensure that when viewers scroll through their feeds, you capture their attention as much as possible. Remember that users search for organic posts, not ads when they scroll through the Instagram feed. That means if your ad doesn't look like an ad, they are more likely to click on it. Similarly, posting video content that adds value to your customers will likely increase engagement on Instagram.
As we noted in TikTok video ads, one factor affecting the effectiveness of ads is their dimensions. This is particularly true for infeed ads because they cannot be enlarged, as is the case with Facebook advertising.
The in-stories videos usually fill an entire screen even though they should be designed vertically. You should, therefore, avoid vertical videos and format your videos to 600 x 600. This can provide a new look and catch the viewer’s attention.
If you have a call to action that leads users to a landing page, you should ensure the page is mobile-optimized. This is important as many people access Instagram from a mobile device. You will quickly lose them if they tap on Learn More and are directed to a non-optimized page. Therefore, consumers can easily take the desired action with their mobile devices.
As part of optimizing your landing page, it should have the same theme as the Instagram ad. This can be in color, video style, and music. By ensuring that the video's message aligns with your brand identity, your brand will appear authentic, and viewers are more likely to take action.
In the battle of Instagram vs. TikTok social media marketing, none is the clear winner. Each platform has unique features that suit specific audiences and marketing goals. Therefore, you should consider your individual needs when choosing between the two. TikTok offers the benefits of lower cost, increased chances of your videos going viral, and higher engagement with your ads. Therefore, it's a great choice for brands searching for more visibility and awareness, especially if their products target a younger demographic.
On the other hand, Instagram has the benefits of better targeting options, a beautiful platform, and a more extensive user base from a broader demographic. While Instagram ads are more expensive, they are better for increasing conversions and sales. Whether you use Instagram or TikTok marketing, you must optimize your ad for better conversion using the above tips. We recommend you also read our guide on how to make money on TikTok watching videos.
Choose a service by clicking on the purple box.
Loading...
+0,00
-0,00
+0,00
General Support
Order Support
We are a social media marketing company, and we have a wide variety of services across different platforms that our clients can pick and choose from. Once selected, we can create a plan to suit their needs. There are several types of services, such as channel or profile follows, channel subscribers or followers, video views, song plays, etc.
Absolutely. Unlike the other shops, SocialWick only uses the safest and the most secure methods to deliver followers, likes, etc. to your account. That means that we don’t break any rules and terms. Therefore, your account will always be safe!
No, you can keep your passwords to yourself because our services don’t need a password to influence your accounts. In case you ever receive an email that says it is from us, asking you a password, please report it to us immediately.
Unlike many services that inflate their ability to get you likes and followers, we only use real people to give our clients likes, follows, etc. With our social media marketing method, our clients’ accounts are grown organically and can also get you subscribers and likes from people who are not associated with us.
We will show you the estimated delivery time when choosing the service. However, this is only a rough and estimated value — in most cases, the services are delivered much faster. In some cases, it may take longer. We always aim for a natural and secure delivery!
Although we have many services across most social media companies, our services within the Instagram platform are our best-selling options.
Because we only use real people, your account(s) will not be penalized. We never, ever use bots, as using bots would lower the quality of our services. We understand that social media marketing is full of bots and fakery. Still, we are dedicated to authentic views, and profile follows that benefit your accounts.
If our clients need to communicate with us to resolve their problems or questions, we have a customer support ticket system available 24/7. Click on the contact button, and you will be sent to our support form. When you buy one of our services, we will email you to check if there were any problems. Your satisfaction is our top priority.
Yes! If you would like to request a large order that isn’t on our ordering layout, we will have no problems accommodating you. If you contact us on our customer support form, we can help you create a buying plan that meets your needs.
We accept all forms of credit and debit cards, as well as visa gift cards, PayPal, and Crypto.
Unfortunately, due to the nature of our social media marketing services, refunds are unavailable. However, SocialWick is dedicated to customer satisfaction. If you elaborate on why you find our services to be underwhelming, we can cooperate with you and discover what will best meet your needs.
Please make sure the following criteria are met before placing an order to secure a successful delivery.
You may submit a refill request through the contact form. Please note that we can only provide you with a free refill within the first 60 days of your purchase.
We are the leading marketplace for social media promotion. You can buy followers, likes, views, and a lot more for nearly all social media networks. We offer affordable prices without making any compromises in terms of the service quality.
With over a million satisfied customers, including big-name artists, companies, and well-known influencers, SocialWick is the go-to platform for all your social media needs. Our services are 100% discreet and secure, with gradual and natural delivery to ensure your social media accounts are never at risk.
With more than 10 million orders, SocialWick is one of the world’s biggest social media stores. You can find everything on our website to improve your presence on major social media platforms like Instagram, YouTube, Facebook, etc. We offer different types of services for several social media platforms. Your wish is our command, and whatever your goal might be, SocialWick will help you achieve it. Whether you need more likes on your Instagram photos or want to make your LinkedIn profile more popular by getting additional followers, SocialWick is there to turn your goal into reality.
Thanks to our effective services and our customer-oriented work, SocialWick has become a top player. You will not find a better service anywhere else, especially not at such affordable prices. SocialWick is operating since 2017.
Your satisfaction is our motivation! We’re not here just for the money; we do our work to help people find their road to social media success. And that’s why our team will do all to make sure everything goes according to plan. If there’s something wrong with your social media campaign, or worry that there might be some problems with your account, or want to learn more about how our services work, feel free to ping us. Our service staff is there for you seven days a week, ready to answer any of your questions. You can get in touch with us using the contact form on our website.
Unless you’re Kylie Jenner, you do need some help with social media. The more followers you get on platforms like Instagram and Twitter, the more influential you get. Having the power to influence people’s opinions is not only impressive but can also be very profitable. The bad news is that everyone wants to be famous and influential these days, but only a few can succeed. The good news is that you can be the chosen one who will get social media fame and everything that comes with it. But, for that, you need a little help from your friends from SocialWick.
With our help, you will increase the number of followers on social media, which will have a domino effect and bring you even more new followers. Once people see that you got big followership, they will decide to give you a follow. "If a profile has so many followers, it means that it’s interesting" – you can be sure this is going to be their reasoning. Furthermore, more followers mean a better ranking on search engines. And that means more potential customers/clients for your business. Finally, a large number of followers also do great for your credibility. Our social media services will help you to create a better overall picture of your brand.
Let’s be honest; a business with 30,000 followers is much more credible than one with 74 followers. And that’s exactly what potential customers will pay attention to. A weak social media profile can be a real deal-breaker. At the same time, a fantastic social media profile can do wonders for your company. And SocialWick can make your social media profile amazing!