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Instagram shopping trend raising to the top in 2022

Published on 07.01.2022 by Luke Barbosa

In the old times, people used to meet with friends and family for shopping. The one who wants to buy anything must go out of his/her home and find a market or showroom. In that time there were no online websites where you can purchase without going outside. But now everything has changed! With the increasing generation of technology, things have been developed very greatly.

In recent years, the ecommerce industry is booming from all over the world. People from various countries are buying products from different parts of the world. In the end, we have finally come up with Instagram shopping.



What is Instagram shopping?  

Instagram shopping is a new feature that allows you to discover and purchase products from within the Instagram app. You can access it by clicking on a new Shopping tab which will appear in the Explore menu. If you're not already following any brand accounts, you'll see a mix of recommendations from Instagram as well as suggestions from brands you may like based on your previous likes and follows, or those shared by people with similar interests.

If you have previously followed some shopping-related accounts, they will also show up here so be sure to check out your own list of followers if there are any shopping brands you that aren't showing up for. Check the image below - These goals are officialy from Instagram team for the shopping in-built system.


Why is Instagram shopping different? 

The reason why Instagram shopping is different is that you are on the lookout for speedy purchases. You search for something which can be delivered immediately or even in some cases, very soon. It doesn't matter if the item comes from Japan, India, Italy or any other place of your interest; getting hold of it quickly is what matters to you. The only thing that matters here is convenience and a sense of urgency. If a product isn't available in your country then you might have to wait for a few weeks before it lands at your doorstep but this holds no meaning when there are competitors offering the same services within days/hours/minutes!


Who benefits from Instagram shopping? 

The data generated from Instagram shopping could be used by businesses to create customized experiences for users and better targeted ad campaigns. About 1/3 of online retail sales come from mobile devices and this number is expected to increase as more and more people adopt smart phone technology.