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How to use Instagram stories for increasing your business

Published on 10.07.2020 by Natia

Instagram is one of the biggest platforms with many new features that give your business tremendous opportunities. As soon as you follow the basic Instagram strategy steps and create a compelling business profile, it's time to get aware of how beneficial Instagram stories can be for your business. They first appeared in 2017, and since then, they have become a key part of the Instagram marketing strategy.

Frequency of posting

You are not limited in the number of your stories, and Instagram will not ban you for any amount. But the frequency you post Instagram Stories doesn’t actually make your followers see them. Moreover, if you post too many of them, some of your followers may mute your account or even unfollow you. The frequency of your Stories is absolutely depended on what type of business your account belongs to and what are the expectations of your audience. Of course, the exact amount that will be optimal for your account is unpredictable. You should have just enough throughout per week without making your audience get tired of your content.


Time of Posting

Don't make a special effort to think about the most appropriate time to post your Instagram stories unless you need immediate engagement. Even if you choose the wrong time, your followers will still be able to see them for 24 hours.


What to Post

Like the regular posts, it's always smart to mix some informative, funny, and promotional content. Keep in mind that quality standards are a bit lower for Instagram stories. So, you can feel more relaxed here. There are so many cool tools allowing you to be as creative as you want. And don't forget to track analytics to see what types of your Instagram stories are best responded by your followers