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Ultimate guide on how to go live on Instagram

Published on 04.09.2023 by Tracey Chizoba Fletcher

Instagram Live Stream is one of the most popular features. Going on an Instagram live stream allows users to interact in real-time. It provides an interactive and engaging way for users to connect with their audience, share experiences, and showcase their creativity. 

What is an Instagram live stream?

Once users start a live stream, their followers receive a notification and can join the stream to watch, comment, and react. The live video disappears after the broadcast ends, adding a sense of urgency and exclusivity to the experience. Instagram Live Stream has become a powerful tool for influencers, brands, and individuals to connect authentically and immediately with their followers.


Benefits of Instagram live stream

Instagram Live streams provide numerous benefits for individuals and businesses alike. Let's explore these advantages in detail:

Real-time Interaction: Instagram Live allows users to connect with their audience in real time, fostering genuine engagement. Viewers can comment, ask questions, or send reactions, creating an interactive experience that helps build a sense of community.

Authenticity and Transparency: Live streams offer a raw and unedited format, showcasing the authentic side of individuals or brands. This transparency helps establish trust and authenticity, making followers feel more connected and loyal.

Increased Reach and Visibility: Instagram notifies followers when an account they follow goes live, increasing the chances of reaching a wider audience. Additionally, Live streams appear prominently in the explore tab, attracting new viewers and enhancing brand exposure.

Behind-the-Scenes Access: Live streams provide a unique opportunity to offer behind-the-scenes glimpses into events, product launches, or day-to-day activities. This exclusive content can generate excitement, foster a sense of exclusivity, and deepen the connection with followers.

Collaboration and Partnerships: Businesses can utilize Live streams to collaborate with influencers, industry experts, or other brands. These partnerships help expand the reach and credibility of both parties, creating mutually beneficial synergies.

Instant Feedback and Market Research: By engaging with viewers in real-time, Live streams offer an invaluable source of feedback and insights. Businesses can leverage this feedback to improve products or services, refine marketing strategies, and gain market intelligence.

Promotional Opportunities: Live streams provide an excellent platform for promotions, product demonstrations, Q&A sessions, or exclusive offers. This can drive sales, generate buzz, and create a sense of urgency among followers.


What are the steps to do an Instagram livestream?

Here's a step-by-step guide on how to go live on Instagram:

  • Open the Instagram app on your mobile device.
  • Tap on the camera icon in your screen's top left corner.
  • Swipe right to access the "Live" option at the bottom of the screen.
  • Before going live, you can add filters or effects to enhance your broadcast.
  • Once ready, tap the "Go Live" button to start your live stream.
  • As you go live, your followers will receive a notification and can join to watch and interact with you through comments and likes.
  • You can engage with your viewers during the livestream by responding to their comments or questions.
  • After ending the live stream, save the video to your camera roll or share it with your story for 24 hours.


How do you go live on Instagram on the computer?

You have a few options to go live on Instagram from a computer. One method is Instagram Live Producer, which requires access to this feature and streaming software like Restream Studio. Another option is to use Yellow Duck, which allows you to stream on Instagram from your computer. Log into your Instagram account with Yellow Duck, get the Instagram stream key and RTMP URL, and start your live stream—additionally, Loola. TV offers a way to go live on Instagram from your laptop or desktop. Sign in with Google, grant your camera and microphone access, and begin your live stream. Remember to check each platform's instructions for specific details and requirements.

How to go live on Instagram on iPad?

To go live on Instagram using an iPad, follow these simple steps:

  • Open the Instagram app on your iPad and log into your account.
  • Tap on the "+" icon at the top-left corner of the home screen to create a new post.
  • Swipe right on the bottom menu options until you see the "Live" button.
  • Tap on the "Live" button to start a live video broadcast.
  • Add a catchy title or description for your live video if desired.
  • Once everything is set, tap the "Start Live Video" button to begin broadcasting.

How to go live with close friends on Instagram?

To go live with close friends on Instagram:

  1. Follow these simple steps.
  2. Tap the three lines in the upper right-hand corner of your profile and select "Close Friends".
  3. Tap the "Live" option at the bottom or swipe right anywhere on your Feed.
  4. Scroll to the bottom and tap the camera icon. You can invite close friends to join your live broadcast by tapping the icon at the bottom right.

This feature allows you to have a more private and intimate live session with your chosen group of friends.


How to hide chat on Instagram Live?

To hide chat on Instagram Live, follow these steps:

  • Go to your Instagram profile and tap the camera icon in the top left corner to start a live video.
  • Once you're live, swipe left on the screen to access the settings options.
  • Tap on the "..." button to open the additional settings.
  • Select "Turn Off Commenting" from the options to turn off the chat feature.
  • This will hide the chat for all viewers, who won't be able to send messages during your livestream.


Record live stream on Instagram

To record an Instagram Live session, you can use screen recording tools available on your device. Here's a simple step-by-step guide:

  • Ensure that you have the latest version of Instagram installed on your device.
  • Launch the Instagram app and go to the user's profile to host the live session.
  • Once the live session starts, swipe right from the edge of your screen to access the Control Center (iOS) or pull down the notification shade and tap on the Screen Recording option (Android).
  • Start the screen recording and wait for it to begin.
  • Open the Instagram app again and join the live session.