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The best time to post on Instagram in 2022 explained

Published on 24.01.2022 by Luke Barbosa

What's the best time to post on Instagram in 2022? Well, it's a new year, and everything changes a little bit. There will be significant changes over the course of the year, but you should be ready for this from the start! As of now, we know that Instagram accounts have a particular approach when it comes to the best time to post on Instagram.

For a good intro, we will need your imagination. Let's take a look at Lion King, and please, recall the scene where "Rafiki" presents Simba to the kingdom. Rafiki chose a perfect time to show off Simba because every animal of the empire saw a new prince!



Well, "Rafiki" is a marketer/advertising, and "Simba" could be a post on Instagram. If you choose post-time wisely, you'll reach the whole kingdom (fully reaching your followers base). Today, we will break down the tips on finding the best time to post on Instagram in 2022.


Let's go!



Is there a best time to post on Instagram?


This is a million-dollar question!


In the end, everything depends on the data. It's the same thing to ask about the cost of the campaign in Google or Facebook without understanding the data. The best time to post on Instagram depends on many factors:

  • What month is it?
  • What day of the week is it?
  • Do you want to post in the daytime or nighttime?
  • The niche of your account
  • Lifestyle and preferences of your followers (for instance, you may have a brand praising '4 AM lifestyle", so you may consider posting on Instagram from 4 AM)


What is the best time of day to post on Instagram?

There is no specific best time of day to post on Instagram, and it's sad news. At the same time, big companies did a lot of research. After thoroughly checking 10 000 Instagram accounts and the engagement rate of each post, they found interesting data. Marketing companies found that the best time to post is between 11 AM and 2 PM. 


What's the worst day to post on Instagram?

We can follow the same research. During the data analysis, marketers found that Wednesday is the worst day to post on Instagram. There is no 'rocket science' behind Wednesday. We could only guess why Wednesday was chosen as the worst day to post on Instagram. Well, all the companies and accounts still post on Instagram. There is just one thing - posts get a lower engagement rate than other days.