The share of voice on social media is a valuable metric that shows how your brand compares to competitors. It involves tracking various metrics, such as ad impressions, social media mentions, and search engine rankings. 

After tracking all this data, you need to measure it against industry standards to show your brand's health. To properly track share of voice, you will need the right tools. In this article, we will share a list of the top seven tools to consider. 

What is Share of Voice and Why Does it Matter?

Share of voice refers to the extent to which your brand dominates conversations on social media compared to your competitors in the same market segment or industry.  It shows the visibility of a brand on different channels, such as:

• Organic search results. 
• Impressions for paid advertising.
• Media and PR coverage.
• Engagements and mentions on social media. 
• Industry conversations.

Understanding the share of voice goes beyond understanding the simple visibility metrics.  When you have a substantial share of voice, it leads to increased brand awareness and recognition. Studies indicate that when a business has a larger share of voice, it also translates to a larger market share. 

How to Choose the Right Share of Voice tools

To better track your SOV, you need the right tool. A good tool should provide essential insights to help you make informed decisions. Here are tips to help you choose the right tool:

• Versatility. It's essential to choose a tool that lets you track share of voice across platforms, including social media, search, and PPC. Such a tool will provide you with a multifaceted view, offering better insights into your share of voice. 
• Real-time tacking. A good tool should provide you with the right analytics in real-time so that you can track any shifts. Ensure you select tools that not only analyze your brand but also your competitors. This will provide you with a clearer picture of your share of voice.
• User experience. Choose a simple tool that is also easy to use, as this will reduce the time you spend analyzing your share of voice.
• Budget-friendly. Ensure that your tool provides the right metrics at an affordable cost.

Top 7 Best Share of Voice Tracking Tools

To help you trace your share of voice, consider one of the following tools:

Sprout Social 

Sprout Social offers a robust social listening tool that helps you uncover valuable insights into your industry, competitors, and industry trends. You can use the tool to set the keywords you want to track, and you will receive an SOV report. The tool will also automatically track your share of voice by comparing it with the total brand mentions in the industry. 

You can filter the generated reports to view your SOV across social platforms, including Facebook, TikTok, and X, providing granular insights. It can, therefore, help you to analyze the performance of your content on various social media platforms.

Brandwatch

This is another excellent tool for tracking your brand mentions on social media and other platforms. The tool enables you to track each brand's share of voice and analyze other key metrics, including location, customer sentiment, and demographics. Using the tools' sentiment analysis features, you can identify risks and obstacles and gain valuable context for reports on the share of data. 

HootSuite

If you are getting started with SOV tracking, Hootsuite is a good tool to enable you to track because it allows for monitoring of specific keywords, hashtags, and brand mentions. The tool features a convenient dashboard that provides users with all the necessary information they need.

Google Ads

If you want to track your PPC advertising share of voice, Google Ads is arguably the best tool for doing so. When using the tool, you can consider the impression share metric. The Google Ad tool is also quite convenient, as it can be easily linked to a Google Ads account. With an impressive feature that tracks the impression share metric, the tool makes it easy to achieve your SOV.

Ahrefs 

While Ahrefs is not a full share of voice tool, it provides insight into your organic traffic compared to that of your competitors using the batch analysis feature. On top of that, you can track your competitors' backlinks, providing you with a hint of their share of voice compared to the keywords you want to rank for. This makes it one of the best tools for competitor analysis. This versatile tool will meet most of your SEO needs, from website audits to semantic research.

Brand24

Brand24 is another excellent tool that enables brands to carry out a comprehensive review of their online presence. It features AI-driven capabilities that provide unmatched access to your brand mentions across various platforms, including social media, blogs, videos, news outlets, podcasts, and more. Therefore, you can rest assured that your brand won't miss essential mentions and will help you manage your brand narrative effectively.

Talkwalker Analytics

This tool enables you to track brand mentions across over 100 million sites in various languages. In addition to the major website, it will provide insights into discussions on multiple platforms, including news sites, forums, blogs, and offline databases. Through the sentiment analysis tool, you can gain insight into how your audience perceives your brand. The tool also features an AI-powered image recognition tool to track your images and logos across the internet. 

In Conclusion

The best share of voice tools have features that enable competitive benchmarking, identify market gaps, and define brand positions. It can also help you evaluate the effectiveness of your campaigning, while providing insights into market opportunities and returns. Therefore, there are unlimited benefits of having the top share of voice tools. If you are unsure of which to choose, consider one of those mentioned earlier.