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Top 7 Best Tools to Measure Share of Voice

Published on 18.11.2025 by Tracey Chizoba Fletcher

The share of voice on social media is a valuable metric that shows how your brand compares to competitors. It involves tracking various metrics, such as ad impressions, social media mentions, and search engine rankings.

After tracking all this data, you need to measure it against industry standards to show your brand's health. To properly track share of voice, you will need the right tools. In this article, we will share a list of the top seven tools to consider.

What is Share of Voice and Why Does it Matter?

Share of voice refers to the extent to which your brand dominates conversations on social media compared to your competitors in the same market segment or industry. It shows the visibility of a brand on different channels, such as:

Organic search results.
Impressions for paid advertising.
Media and PR coverage.
Engagements and mentions on social media.
Industry conversations.

Understanding the share of voice goes beyond understanding the simple visibility metrics. When you have a substantial share of voice, it leads to increased brand awareness and recognition. Studies indicate that when a business has a larger share of voice, it also translates to a larger market share.

How to Choose the Right Share of Voice tools

To better track your SOV, you need the right tool. A good tool should provide essential insights to help you make informed decisions. Here are tips to help you choose the right tool:

Versatility. It's essential to choose a tool that lets you track share of voice across platforms, including social media, search, and PPC. Such a tool will provide you with a multifaceted view, offering better insights into your share of voice.
Real-time tacking. A good tool should provide you with the right analytics in real-time so that you can track any shifts. Ensure you select tools that not only analyze your brand but also your competitors. This will provide you with a clearer picture of your share of voice.
User experience. Choose a simple tool that is also easy to use, as this will reduce the time you spend analyzing your share of voice.
Budget-friendly. Ensure that your tool provides the right metrics at an affordable cost.

Top 7 Best Share of Voice Tracking Tools

To help you trace your share of voice, consider one of the following tools:

Sprout Social

Sprout Social offers a robust social listening tool that helps you uncover valuable insights into your industry, competitors, and industry trends. You can use the tool to set the keywords you want to track, and you will receive an SOV report. The tool will also automatically track your share of voice by comparing it with the total brand mentions in the industry.

You can filter the generated reports to view your SOV across social platforms, including Facebook, TikTok, and X, providing granular insights. It can, therefore, help you to analyze the performance of your content on various social media platforms.

Brandwatch

This is another excellent tool for tracking your brand mentions on social media and other platforms. The tool enables you to track each brand's share of voice and analyze other key metrics, including location, customer sentiment, and demographics. Using the tools' sentiment analysis features, you can identify risks and obstacles and gain valuable context for reports on the share of data.

HootSuite

If you are getting started with SOV tracking, Hootsuite is a good tool to enable you to track because it allows for monitoring of specific keywords, hashtags, and brand mentions. The tool features a convenient dashboard that provides users with all the necessary information they need.

Google Ads

If you want to track your PPC advertising share of voice, Google Ads is arguably the best tool for doing so. When using the tool, you can consider the impression share metric. The Google Ad tool is also quite convenient, as it can be easily linked to a Google Ads account. With an impressive feature that tracks the impression share metric, the tool makes it easy to achieve your SOV.

Ahrefs

While Ahrefs is not a full share of voice tool, it provides insight into your organic traffic compared to that of your competitors using the batch analysis feature. On top of that, you can track your competitors' backlinks, providing you with a hint of their share of voice compared to the keywords you want to rank for. This makes it one of the best tools for competitor analysis. This versatile tool will meet most of your SEO needs, from website audits to semantic research.

Brand24

Brand24 is another excellent tool that enables brands to carry out a comprehensive review of their online presence. It features AI-driven capabilities that provide unmatched access to your brand mentions across various platforms, including social media, blogs, videos, news outlets, podcasts, and more. Therefore, you can rest assured that your brand won't miss essential mentions and will help you manage your brand narrative effectively.

Talkwalker Analytics

This tool enables you to track brand mentions across over 100 million sites in various languages. In addition to the major website, it will provide insights into discussions on multiple platforms, including news sites, forums, blogs, and offline databases. Through the sentiment analysis tool, you can gain insight into how your audience perceives your brand. The tool also features an AI-powered image recognition tool to track your images and logos across the internet.

In Conclusion

The best share of voice tools have features that enable competitive benchmarking, identify market gaps, and define brand positions. It can also help you evaluate the effectiveness of your campaigning, while providing insights into market opportunities and returns. Therefore, there are unlimited benefits of having the top share of voice tools. If you are unsure of which to choose, consider one of those mentioned earlier.

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What is SocialWick?

We are the leading marketplace for social media promotion. You can buy followers, likes, views, and a lot more for nearly all social media networks. We offer affordable prices without making any compromises in terms of the service quality.

With over a million satisfied customers, including big-name artists, companies, and well-known influencers, SocialWick is the go-to platform for all your social media needs. Our services are 100% discreet and secure, with gradual and natural delivery to ensure your social media accounts are never at risk.

About SocialWick — The Market Leader since 2017

With more than 10 million orders, SocialWick is one of the world’s biggest social media stores. You can find everything on our website to improve your presence on major social media platforms like Instagram, YouTube, Facebook, etc. We offer different types of services for several social media platforms. Your wish is our command, and whatever your goal might be, SocialWick will help you achieve it. Whether you need more likes on your Instagram photos or want to make your LinkedIn profile more popular by getting additional followers, SocialWick is there to turn your goal into reality.

Thanks to our effective services and our customer-oriented work, SocialWick has become a top player. You will not find a better service anywhere else, especially not at such affordable prices. SocialWick is operating since 2017.

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Your satisfaction is our motivation! We’re not here just for the money; we do our work to help people find their road to social media success. And that’s why our team will do all to make sure everything goes according to plan. If there’s something wrong with your social media campaign, or worry that there might be some problems with your account, or want to learn more about how our services work, feel free to ping us. Our service staff is there for you seven days a week, ready to answer any of your questions. You can get in touch with us using the contact form on our website.

Buying Followers and Likes is Essential

Unless you’re Kylie Jenner, you do need some help with social media. The more followers you get on platforms like Instagram and Twitter, the more influential you get. Having the power to influence people’s opinions is not only impressive but can also be very profitable. The bad news is that everyone wants to be famous and influential these days, but only a few can succeed. The good news is that you can be the chosen one who will get social media fame and everything that comes with it. But, for that, you need a little help from your friends from SocialWick.

With our help, you will increase the number of followers on social media, which will have a domino effect and bring you even more new followers. Once people see that you got big followership, they will decide to give you a follow. "If a profile has so many followers, it means that it’s interesting" – you can be sure this is going to be their reasoning. Furthermore, more followers mean a better ranking on search engines. And that means more potential customers/clients for your business. Finally, a large number of followers also do great for your credibility. Our social media services will help you to create a better overall picture of your brand.

Let’s be honest; a business with 30,000 followers is much more credible than one with 74 followers. And that’s exactly what potential customers will pay attention to. A weak social media profile can be a real deal-breaker. At the same time, a fantastic social media profile can do wonders for your company. And SocialWick can make your social media profile amazing!

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