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How to Promote ClickBank Products on Facebook

Published on 17.04.2024 by Tracey Chizoba Fletcher

If you have been spending a lot of your time on Facebook, you may be wondering if there is a way to make money on Facebook. With the Facebook monetization program not available in some countries, some users may be unable to use in-stream ads in their videos. Instead, they need to consider other ways of earning outside the official Facebook monetization program.


Even if you live in a country where Facebook monetization is available, you will realize that the requirements are stringent, as you may need as many as 60,000 minutes to qualify. Besides, you may not have the time or skills to create videos that receive a lot of views.

In such instances, you may consider using Facebook for affiliate marketing. When doing that, one of the most popular programs you should consider is Clickbank. In this article, we guide you on how to promote Clickbank products on Facebook.

What is Affiliate Marketing on Facebook?

Facebook affiliate marketing involves affiliate marketers leveraging the power of Facebook to drive traffic to an affiliate site or page. Affiliate marketers usually use SEO to drive traffic to the target site. However, with Google penalizing affiliate sites and regularly changing how they rank articles, affiliate marketers have no option but to find other affiliate marketing methods.

On the other hand, Facebook has a ready audience of 3 billion users, making it the most prominent social media site. Besides, it has thousands of pages; some with millions of followers on nearly any niche. This has also made it the most prominent social media site for affiliate marketers. Studies on affiliate marketing show that 75.8% of affiliate marketers use Facebook to drive traffic and promote products.

What is ClickBank Affiliate Marketing?

Clickbank is a marketplace for affiliate marketers that has existed since the 1980s. This makes it one of the oldest affiliate marketing programs. As an affiliate marketer on Clickbank, you can promote other people's products for a commission. To do that, you should begin by signing up on the platform as an affiliate marketer.

Once accepted into the program, you can browse through the thousands of products offered on the platform. With over 100,000 products listed on the program, you can start by narrowing your search according to your niche and product commission percentage.

Before you can commit to promoting Clickbank products, it's essential to investigate the seller's sales page thoroughly. You might find a seller offering a 60% commission, but you will lose all your potential income if the seller is a scammer. Clickbank differs from other affiliate marketing programs because it is a marketplace for digital creators and affiliate marketers.

Why Should You Consider the Clickbank Affiliate Program?

With so many affiliate programs, you may wonder whether Clickbank is worth your efforts. There are several reasons to consider the program. These include:

  • It's free and easy to join. You don't need to pay anything to join the program.
  • Great for beginners. It has an easy registration process, and no special requirements are needed.
  • Easy to find products. You can use the filter function to find and sort products in their marketplaces. This makes it easy to find products you can market on the platform.
  • Available in over 200 countries. If you want a global affiliate marketing strategy or don't want to be limited to a particular geographical location, you can take advantage of the many countries where Clickbank is available.
  • Lots of useful tools. Clickbank offers a lot of valuable tools to affiliate marketers to enable them to track their sales and get valuable data.
  • Recurring commissions. The program offers recurring commissions, making it suitable for those looking for a passive income source.
  • A 60-day cookie period. If someone checks out a product using your affiliate link,  you will still get paid if they go ahead and buy within 60 days. This is compared to an affiliate program like Amazon that keeps cookies for 24 hours. 
  • Exceptionally-high commissions. Some products have commissions of up to 90%. Since they primarily sell digital products, they aren't expensive to make and, therefore, have higher payouts.

Steps to Marketing ClickBank Products on Facebook

To become a Clickbank affiliate marketer promoting their products on Facebook, you need to follow these steps:

Set Up Your Clickbank Account

As noted earlier, setting up an account is the first step towards selling Clickbank products on Facebook. This is easy and should not take more than 15 minutes. You must enter basic details such as name, age, phone number, email address, and password. After setting up an account, you can promote Clickbank products on Facebook.

Find the Products to Sell

One of the critical steps you need to follow is to find the right Clickbank products to promote. Remember that this is one of the steps that will make or break your affiliate marketing efforts.   With over 100K products, selecting the right product to promote can be daunting. Here are tips to follow when searching for a profitable product to market on Facebook:

Determine Your Niche and Target Audience

The first guiding principle in selecting an affiliate marketing product to promote should be your niche. If you are a digital creator on Facebook creating inspirational content with thousands of followers, promoting football jerseys will be in vain, as your audience may not be interested. On the other hand, selling motivational books can make sense.

Therefore, you must first understand your target audience's needs, interests, and pain points. After that, you can choose products that resonate with them, and they will gladly accept them. Here are tips on choosing a Clickbank niche:

  • Determine your interests and passions. If you don't want to lose your enthusiasm for what you do, you need to find a niche you are genuinely interested in.
  • Research the market trends. Do thorough research to find out what is working in your niche. Find out what products are experiencing an increase in demand. You can use tools like Google Trends to see this data.
  • Analyze your potential customers. You need to consider who your potential customers are. Consider details such as age, gender, location, interest, problems, and aspirations. When you understand this information, you can choose products that resonate with this audience.
  • Join Facebook communities. Another place where you can get niche ideas is online communities. Follow the conversation on Facebook groups in your target niche and take part in discussions on such forums to determine the problems the members face and the questions they ask regularly.

Research the Products Available

Now that you understand your niche and target audience, you can visit the Clickbank marketplace to explore the wide range of products available. But how do you do that? You will access your main dashboard account once you sign up on the platform. There are two ways you can find products to promote.

  • By subcategories. This is the best method to help you find products according to niche. The product categories are visible on the left sidebar. By clicking on each category, you can now find the subcategories.
  • By all products. If you have still not decided on a niche, a good idea would be to browse through all the products to find one that looks interesting. You can do that by clicking on the small magnifying glass to see a list of all products. By default, these products are sorted by their rank. You can also set filters to search products according to different metrics, which we will discuss in the next step.

Filter Products

Make good use of the filter feature provided by Clickbank to find the products that are likely to move fast. Here are the key metrics to filter products:

Gravity score

This is perhaps the most important metric as it indicates the popularity of a product. It shows how many sales a product has been getting and how many affiliates have successfully sold it. A product with a higher Gravity Score of something like 500 indicates it is highly converting for other affiliates.  

However, on the flip side, a high gravity score can indicate high competition from other affiliates who also want to promote the same product. Therefore, if you are just starting, you want to decide which gravity score is good for you. We recommend that you go with a gravity score of 200.

Average $/conversion

You can also filter products according to the average $/conversion. This metric will show you the average amount you can earn from each sale. Other metrics you can use to filter include:

  • date added,
  • whether it is a physical or digital product, and 
  • What language is the product in?

Consider also whether a product offers commission for customers making a recurring purchase. By using the above tracking metrics, you can determine the chances of success with the product.

Initial $/Conversion

This refers to the average commission you will be paid while excluding the commissions from rebill payments for products the buyer subscribed to. It only appears when the seller offers a product that requires a subscription.


This refers to the average commission an affiliate can earn for each bill repayment of a product. This only appears where the vendor has products with recurring payments.

Analyze the Product Sales Page

After finding a prospective product you can analyze, click on the listing to see its sales page. Look at the sales page, product image, and how the product is represented. A product with a well-designed sales page is more likely to convert visitors. You will also want to consider if the product offers a unique value proposition or selling point.

Affiliate Marketing Resources

A critical factor that affects the level of success in affiliate marketing is vendor support. Ensure your chosen product offers affiliate resources such as banners, marketing materials, and email swipes. If you are provided with these resources, it will be easier to market the products.

If you will be using videos to market the products on Facebook, find out if they offer relevant videos you can use for promotions. Check the quality of the videos, as you need high-quality videos to drive engagement. Some vendors even offer blog posts you can use if you write Facebook posts. Just as with videos, make sure that such posts are well-written.

Read Customer Feedback

If you want to have a profitable niche, you should do ample research. Go through customers' feedback online. Real user experience will give you an idea of the quality of the product and the level of customer satisfaction. If many customers are satisfied with a product, it's likely to result in a higher conversion level.

Determine Potential Earnings

How much commission does the product vendor offer? You can now calculate your potential earnings depending on the sales you expect from the product. Ideally, you want to balance a product that resonates with your audience and reasonable commissions. Here are the metrics you can use to determine the potential profit from a product:

  • Check the commission offered. This can be seen on the product listing.
  • Average sales price. You can check this information on the vendor's sales page or product listing. You can also analyze the pricing structure to get the numbers.
  • Conversion rate. How many of the visitors visiting the product sales page are purchasing? Again, check the gravity score.
  • Earnings per sale. The earnings per sale can be calculated as the commission percentage multiplied by the average sales price divided by 100.
  • Calculate your traffic. How many people do you expect to visit the sales page using your affiliate link?

Considering the above factors, you can now determine your earning potential by multiplying the earnings per sale by the estimated conversion rate. Remember that these figures may vary. For instance, not all the people who visit your site will convert.

Check the Level of Competition

As noted earlier, many affiliate marketers will also go after the best products with high commissions and good customer feedback. That means the competition level for such products can get stiff. If there is high competition for a product on Facebook, it will be hard for you to stand out. On the other hand, if a product has low or moderate competition, it will provide you with a clear headway, especially if it resonates well with your audience.

Here are the steps to follow in competitor analysis:

  • Consider who your main competitors are. Check whether affiliate marketers promote the same product or target the same audience.
  • Check their choice of products. What products are they promoting? Are they only promoting one product or a range of products in the niche? What is the gravity score of these products?
  • Check their marketing methods. How are they driving traffic to the sales page? Are they using videos or text? What style and tone are they using?

Drive Traffic With Your Affiliate Link

Traffic refers to the number of people who visit the Clickbank shop using your affiliate link. This is the whole idea behind affiliate marketing. Your role is to send traffic to someone else's page. If you choose a good, highly converting product with good commissions, your work will be done when you send traffic to the vendor's sales page.

However, this brings us to the question: How do you drive traffic to the sales page? You can either use paid or free traffic. In this case, you are going to use Facebook to drive traffic. You can join groups in the niche where you can position yourself as an expert in the field.

Facebook page

You can create a Facebook page where you do Facebook posts. By producing regular content on the niche, you can quickly get in front of your audience. You can also go ahead to post affiliate links there. While a personal profile looks like a business page, a few differences exist. A Facebook page on affiliate marketing will act like your website.

After creating a Facebook page, you need to start creating content. Not only will this help you increase your follower count, but you will also get a chance to attract new customers. Ensure that you include videos and images relevant to the products you are promoting and make them shareable.

Use the About US section of your page to tell your followers what you offer. You should also include contact information to enable prospective buyers to contact you if they have any questions concerning the product. Take time to understand your Facebook business page and how you can get the most out of it. For instance, you can use several methods to keep your audience engaged. These include:

  • Asking questions
  • Sharing videos
  • Sharing your affiliate link articles

You can also connect your Facebook page with Instagram.

Facebook Ads

Facebook ads are the best method to drive paid traffic to the Clickbank Sales page. There are many reasons to use this method, such as a significant user base, tons of insight tools, high-tech AI, and great targeting options. Since you've already paid, Facebook will show your ad to the right people. But on the other hand, it also has its fair share of challenges, such as your ad getting rejected.

When optimizing Facebook ads, start small and keep your ads focused on your target demographic as much as possible. However, remember that you cannot advertise affiliate links on Facebook directly. Instead, you can promote a blog post with the affiliate link.

Facebook Group

If you want to connect with prospective customers without necessarily spamming them, a Facebook group will enable you to do that. Ensure that the group is in the niche where you are promoting products. But even as you do that, use the Know, Like, and Trust to gain your audience's trust. 

This requires that you focus on providing helpful content instead of adding affiliate links in all your posts. With time, it will be easier for people to know, like, and trust whatever you're selling in your affiliate link. When using a Facebook group for affiliate marketing, the biggest challenge you will face is getting people to join the group. However, there are tips to make people join your Facebook page, such as:

  • Consistently posting helpful content that is share-worthy
  • Organizing Facebook contents
  • Going live occasionally
  • Experimenting with different types of content
  • Getting Shoutouts
  • Running engagement ads
  • Partnering with an influencer

These tips will trigger the Facebook algorithm to show your posts to more people.

Facebook Messenger

A lot of Facebook users use the Facebook messenger feature every day. This makes it an excellent tool for Facebook marketing. You can use it to chat with your prospective clients and, therefore, build a relationship.

Again, you can post helpful content in Facebook groups and ask people to DM you for more information. Alternatively, you can provide an answer to a post and ask people to DM you to know more. Take time to understand Facebook advertising before you can implement it.

Join Relevant Groups

If you don't want to create your group, you can join an existing Facebook group. Use the Facebook Search bar to find groups related to your niche. Avoid spamming the group with your affiliate link, or the admin will ban you. Instead, focus on creating helpful content, and after gaining the member's trust, you can post links.

Final  Thoughts

You can use Facebook to promote Clickbank products with free or paid methods. However, when doing that, there are several rules to observe. Avoid being too salesy or spamming every group with your link. Instead, focus on providing helpful users to gain trust. Combining that with the tips above will give you great results with your Facebook marketing. We recommend that you also read our Facebook advertising guide.