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The Latest Trends for Facebook Ads Advanced Strategies and Tips

Published on 02.05.2021 by Leyla Vashakmadze

The last few years have shown a significant shift in the way businesses advertise. This is evident from the popularity of social media platforms such as Facebook, Twitter and LinkedIn. With an estimated 1.5 billion active monthly users on Facebook alone, it's no wonder that companies are flocking to these platforms for their advertising needs.

There are many trends that will affect the future of Facebook ads; some good and some bad. In this article we will discuss a few of them!

Let's start!


Covid-19 impact on the advertising

It's not a surprise that covid-19 will have a lasting impact on advertising. What do we mean under a 'lasting impact'? every offline business that is locked during the pandemic and curfew, is trying to push their product and services online. The first platform they visit is Facebook and the price of the 'ad cost' will increase eventually. How to compete with your competitors on Facebook?  What marketing tips to implement to get better in competition with the advertisers?

  • One of the tips is to use Facebook 'boost post' and increase your reach.

  • Another great tip would be to test different types of ads - for example video ads, carousel or slideshow banners etc.

  • Try testing with cheaper ad campaigns and if it won't give you the desired result then go onto a more expensive one.

  • Try to focus not only on tier-1 countries. It's important to test different countries and maybe even go for the lower tier. If you produce the product or have a really good relation with the vendor from Asia, then you should start testing shipping to tier-2 level countries because you may tap into the new world of El Dorado.


Ecommerce will continue domination

Covid pandemic has seen a big boom of ecommerce. Yes, Ecommerce was always an evergreen digital business but pandemic gave it a big boost. What were the reasons we have seen the rise of ecommerce during a pandemic?

  • Many brands were missing from shelves for a long period of time, sometimes months.

  • We have seen the big surge in e-commerce websites and mobile apps that allow people to shop with convenience on their own schedule.

  • Shopping online has become more attractive because it is often less expensive than getting dressed up and going to the mall.


Facebook ad cost will be unpredictable

As mentioned above, the cost of an ad will be different and you can't just have a fixed thing in mind. There are many variables to keep in mind because you are stepping into the competition with many stores selling from different parts of the world. During the pandemic, more offline business stepped into the competition. So, the price of ads may differ from day to day and you've to get used to this system.