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How to create advertiser friendly content on YouTube

Published on 03.06.2025 by Tracey Chizoba Fletcher

Creating advertiser-friendly content guidelines is extremely important, especially if you are in the YouTube Partner program. IN this guideline, we will help you understand which videos or shorts on your channel are suitable and how to make them appropriate. Creators can use this resource to understand both platforms' specific rules about revenue and earnings, and how those earnings might be limited or non-existent if their content doesn't align with YouTube's policies.

 

Advertiser-friendly content guidelines

Several aspects to consider regarding monetization and creating advertiser-friendly content on YouTube exist. The complete list of non-advertiser-friendly topics is as follows: inappropriate language, violence, and adult content. That being the main big three, then comes shocking content, harmful acts or unreliable content, hateful content, controversial events, sensitive events, inappropriate content for kids and lastly tobacco-related content. This guide will thoroughly discuss the three main issues: inappropriate language, violence and adult content.

 

Inappropriate language

Inappropriate language is content that contains profanity or vulgarity at the start or throughout the majority of the video, and may not be suitable for advertising. Occasional use of profanity (such as in music videos, backing tracks, some intro or outro music, or that of music in the background) won't necessarily result in the video being insatiable for advertising. This is one of the main reasons why many people's content gets demonetized. However, avoiding profanity might be a good idea, as many people get flagged for no apparent reason. Big stars such as PewDiePie have not mentioned that a video got flagged for demonetization, stating inappropriate language as the cause, though the video had no profanity.

 

Violence

Violent content is where the focal point is on blood, violence or injury, when presented without other context, is not suitable for advertising. If you are showing violent content in a news, educational, artistic, or documentary context, that additional context is essential for YouTube. For example, if a video provides news reporting on a violent event like a terrorist attack in a journalistic context, it may be eligible for monetization. Violence in an unedited format in gameplay is also generally acceptable for advertising, but montages where the violence is the focal point will not fall under this category. All games are in this scope.

 

Frequently Asked Questions (FAQ)

What Should I Do If I Get Flagged?

If you have been flagged for any element of the violations, you must adapt to the issue and get away from it as soon as possible. Also, dispute the monetization claim. It is necessary to understand if your video has any violations that you missed. Youtube will reach out and tell you which segment of the video violates the rules of monetization.