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Big news outlets are focusing more on TikTok organic marketing

Published on 12.12.2022 by Maiko Maisadze

Reuters Institute and the University of Oxford conducted research regarding TikTok advertising. They found that the new generation uses TikTok daily, even a few hours a day. CNN’s news outlet admitted that they are vigorously diving deeper into TikTok’s organic and paid marketing. After the research, journalists found out that marketing teams of big news outlets are going after TikTok in 2023. The popularity of TikTok is growing. The team behind the app decided to hire more people in 2023.


Why TikTok is good to reach new generation


1. Tailor your content for the platform - TikTok is all about short video clips and creative, fun content. Make sure that whatever you post fits in with this communication style and resonates with users.


2. Connect with influencers - Influencer marketing on TikTok can help you reach a larger audience quickly and effectively. Find influencers who have interests similar to yours or target specific demographics (like college-aged people).


3. Research relevant hashtags - Start by searching for popular, relevant hashtags related to your content and audience. Look for hashtags that have a high engagement rate and are used regularly by the target demographic you’re trying to reach.


4. Use descriptive tags - When using hashtags on TikTok, be sure to use descriptive tags, too, so that people can quickly understand your post without having to watch it first.


Reach out to the young generation with TikTok


TikTok provides a creative platform for young people to express their talents and interests. It encourages creativity, self-expression, and community building. Users can create short videos around music, dance, comedy skits, lip syncing and more. They can also follow other users to get inspiration for their ideas. With its simple interface and powerful editing tools, TikTok makes creating content easy, even for first-time users.


The platform also has educational elements that help the youth develop valuable skills such as critical thinking and problem-solving. Furthermore, it enables them to find like-minded individuals who share common interests with them or provide them with a different perspective on their creations. This helps in broadening their horizons which is an