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Published on 11.07.2024 by Tracey Chizoba Fletcher
Businesses and even individuals create websites primarily to increase the visibility of their brands, products, or services. That means the more visitors you receive to your site, the greater your chances of success. Unfortunately, most website owners struggle to drive traffic to their sites.
To do that, you should start strategizing before creating the website. This is because factors such as the design and usability of a website will affect its ranking and, ultimately, the traffic you get. Fortunately, this article will guide you on the steps you need to take to drive traffic to your website.
To receive traffic to your site, you need to follow these ten steps:
Before creating a website, you must determine what you are trying to achieve. Is it to drive traffic, increase brand awareness, generate leads, or improve user engagement? Once you have determined your goal, you must consider the resources needed to meet those goals. Consider your budget and the people responsible for the different aspects of your business.
This is closely related to the object, but it's worth mentioning. Also, consider your target audience and how you will reach them. A target audience is a group of users characterized by a certain demographic or behavior. For instance, you might have female athletes aged between 18 and 30 as your target audience.
Understanding your target audience will help you create a website that addresses their needs and pain points. Then, you can design a website that meets their needs and create content that addresses their pain points. There are several ways in which you can determine your target audience. These are:
This is a great tool for showing your audience's details and interests. It will show you important website insights by location, age, and gender. When used well, this tool can be great for showing who is visiting your website and the content they are interested in.
You can define your target audience using a reader’s or buyer’s persona, a rough representation of your ideal customer, or demographics such as age, location, sex, income, and gender. Remember that a reader’s persona and a buyer's persona should almost be identical.
However, a reader's persona usually focuses on informative content to help them solve their problems, while the buyer's persona focuses on your products or services. This fosters the need to write content for each persona. For instance, while the content for a reader's persona can focus on solving a problem, the content for the buyer’s persona can be a buying guide to help them choose a product.
Determine when your social media audience is most engaged with your audience. Is it when you post memes on Facebook or create a Twitter meme? This data can provide important clues about the content your audience is mostly interested in. However, you need to remember that every social media channel is different, so it might help to look into different channel analytics to get a clearer picture.
For instance, TikTok has a younger demographic between 16 and 30, while Facebook has an older demographic. Twitter also focuses on short-form content, while Facebook focuses more on long-form content. On the other hand, Instagram focuses on visually appealing content; therefore, such content would perform better on the platform.
Historical data is important for one reason: It will show you what is working and what isn't. Therefore, use it to monitor your website's best- and worst-performing areas. By determining your best-performing blog posts and landing pages, you can repurpose content that isn't working and focus more on what is working.
Competitor analysis can provide priceless information on the behavior of the audience and marketing strategies, enabling you to remain ahead of your competition. You can use it to benchmark your website's performance and determine the areas of improvement. It can also help you determine the source of their traffic, the keywords they are using, and the type of content they are creating.
Then, you can use this information to identify the areas of your content strategy that require improvement. Finally, competitor analysis can help you stay relevant and change tactics in response to the changing market conditions and customer’s needs. Here are the top competitor analysis tips:
Once you gain a deeper understanding of your target audience and competition, creating content your audience will appreciate becomes easier.
You might have heard the phrase “content is king,” meaning the type of content you create is a major ranking factor on Google and other search engines. If you want your website to rank high on the search engine and drive traffic, you need a good content strategy outlining how you create, publish, and manage content on your website.
The main aim of a content strategy is to ensure that you are creating content that meets the user’s needs and business expectations. It helps you develop an identity that users can identify with your brand. Here are tips for delivering a winning content strategy:
No matter the content you choose to create, ensure that it is relevant, valuable, and engaging. Such content will improve your results and drive traffic to your site. Users are also likely to share such content, thereby increasing its visibility and traffic.
Users and search engines have a user-friendly site; therefore, you should ensure your site is easy to navigate and visually appealing. The look of the site should align with your brand goal. If users can navigate a well-organized site, they will engage with it more and share it with their friends. Again, the time users spend on a website is a ranking signal, showing the search engines that the site meets their needs.
A user-friendly website should have several key elements. These are:
Your website should be well-planned so users can easily move from one page to another. This is important as it will help users easily find what they are searching for. Ensure that each of the web pages is short and concise. Also, keep all the web pages well organized so they don't appear overcrowded from the menu bar. Ensure that your contact details are visible on each of your pages.
In an era when users access their favorite websites on mobile devices, it has never been more important for website owners to create mobile-responsive designs. If your site isn't mobile-friendly, people trying to access it on their mobile devices will hit the back button. Therefore, ensure you have scaled each page to a mobile screen size.
While the aesthetic appeal of your website isn't everything, you cannot ignore it. You must ensure your website looks good with a simple layout and professional-looking images. Its look should be consistent with your branding.
Web page load time is also an important factor you cannot ignore. Remember that website visitors have very little patience. If your website takes more than six seconds to load, visitors will abandon it and move to the next fast-loading site. Many factors, such as third-party widgets, plugins, and social media pages, affect a website's load time.
Nowadays, people are bombarded with content from all corners, from social media sites to websites. Therefore, they want to spend as little time as possible on a website. They want to get information as fast as possible even when they visit your website. If you create content in long blocks of text, it won't do any good. Most website users tend to skim through the text to find key points.
Therefore, you must ensure that your content is concise and broken down into small subtopics. It should also be clearly defined using some large and bold headings. Create the content in small paragraphs and bullet points, making it easily skimmable.
Unless you use paid ads, you need SEO to help drive traffic to your site. SEO stands for search engine optimization. It involves optimizing your website to rank high on search engines. When you rank on the first page of Google and other search engines, your website will be visible to people searching for content in your niche. More people will click on your site, increasing your website traffic.
SEO optimization is a broad topic that cannot fit in this article. However, we will mention some basic SEO tips you can use to optimize your site for search engines. First, it's important to note that SEO is divided into two categories: On-page SEO and off-page SEO. On-page SEO refers to the steps you take to optimize your website. On the other hand, off-page seo refers to the steps you take outside your website to optimize your site, such as backlinks.
Here are the steps to follow when doing on-page SEO:
As mentioned earlier, off-page SEO refers to external factors that boost your website's ranking.This involves a wide range of activities, such as:
Website visitors are searching for sites that are safe and secure to visit. After all, nobody wants to be faced with phishing attempts and online scammers. Therefore, you must take the necessary steps to ensure that your site is secure for your visitors. There are several tips you can use to ensure your website's safety. These are:
Remember that your website hosting company keeps your website files and data on its servers. Reputable host service providers invest heavily in advanced security measures such as firewalls, malware scanners, and detection systems to protect your website. This proactive action prevents your website from being exploited.
HTTPS encryption is a major security step that protects your website's communication with visitors. It ensures that all the data exchange is encrypted and that anyone who intercepts the data cannot read it. This keeps user data safe, giving them confidence when visiting your site.
While this looks obvious, a strong password is a key defense mechanism for protecting your site and visitors. This is because it can help to protect you from hackers. A strong password policy will also minimize any chances of data breaches. To add an extra layer of security, we recommend you also implement a 2FA.
According to a recent study, 56% of all attacks on a WordPress site are caused by outdated plugins. Updates usually come with extra layers of protection, addressing any vulnerability that hackers could exploit.
Updates also help fix bugs, prevent website downtime, and improve performance. They also include new features that boost your site's functionality. Therefore, you should regularly check for updates in your plugins and themes and install them immediately.
Having a social media strategy aligned with your website objective is important. With around 5 billion social media users, you can easily reach 70% of the world's population with a good social media strategy. However, since social media sites aim to keep people on their platforms, they are also not very enthusiastic about directing users to your site. That is why you must be creative when designing a social media strategy. Here are tips to promote your website on social media:
You can read our guide on promoting your blog on Twitter.
A marketing strategy cannot be complete without tracking the results. This is a key step that helps you to find out what is working and what isn't. Therefore, you need to analyze your website traffic to see if the strategies above are working. The best method of tracking your website traffic is through Google Analytics, which will show you the traffic to your site. Again, third-party tools like Semrush will also show you this information. On top of visitors, you should track other metrics like lead generation and conversion.
Once you have noted which strategy is working and which isn't, you must implement your findings into your marketing campaign. Monitor changes in customer or market trends. Regularly audit your website to ensure that it is performing at an optimum level.
A well-built and optimized website will rank well on Google, increasing its visibility. Besides, when website visitors find a user-friendly site that serves their needs, they are more likely to share it with their friends. By following the above steps, you can create a website that aligns with your business goal, engages customers, and brings traffic to your site. We recommend you read our guide on uncovering unique e-commerce opportunities.
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We are a social media marketing company, and we have a wide variety of services across different platforms that our clients can pick and choose from. Once selected, we can create a plan to suit their needs. There are several types of services, such as channel or profile follows, channel subscribers or followers, video views, song plays, etc.
Absolutely. Unlike the other shops, SocialWick only uses the safest and the most secure methods to deliver followers, likes, etc. to your account. That means that we don’t break any rules and terms. Therefore, your account will always be safe!
No, you can keep your passwords to yourself because our services don’t need a password to influence your accounts. In case you ever receive an email that says it is from us, asking you a password, please report it to us immediately.
Unlike many services that inflate their ability to get you likes and followers, we only use real people to give our clients likes, follows, etc. With our social media marketing method, our clients’ accounts are grown organically and can also get you subscribers and likes from people who are not associated with us.
We will show you the estimated delivery time when choosing the service. However, this is only a rough and estimated value — in most cases, the services are delivered much faster. In some cases, it may take longer. We always aim for a natural and secure delivery!
Although we have many services across most social media companies, our services within the Instagram platform are our best-selling options.
Because we only use real people, your account(s) will not be penalized. We never, ever use bots, as using bots would lower the quality of our services. We understand that social media marketing is full of bots and fakery. Still, we are dedicated to authentic views, and profile follows that benefit your accounts.
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Unfortunately, due to the nature of our social media marketing services, refunds are unavailable. However, SocialWick is dedicated to customer satisfaction. If you elaborate on why you find our services to be underwhelming, we can cooperate with you and discover what will best meet your needs.
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You may submit a refill request through the contact form. Please note that we can only provide you with a free refill within the first 60 days of your purchase.
We are the leading marketplace for social media promotion. You can buy followers, likes, views, and a lot more for nearly all social media networks. We offer affordable prices without making any compromises in terms of the service quality.
With over a million satisfied customers, including big-name artists, companies, and well-known influencers, SocialWick is the go-to platform for all your social media needs. Our services are 100% discreet and secure, with gradual and natural delivery to ensure your social media accounts are never at risk.
With more than 10 million orders, SocialWick is one of the world’s biggest social media stores. You can find everything on our website to improve your presence on major social media platforms like Instagram, YouTube, Facebook, etc. We offer different types of services for several social media platforms. Your wish is our command, and whatever your goal might be, SocialWick will help you achieve it. Whether you need more likes on your Instagram photos or want to make your LinkedIn profile more popular by getting additional followers, SocialWick is there to turn your goal into reality.
Thanks to our effective services and our customer-oriented work, SocialWick has become a top player. You will not find a better service anywhere else, especially not at such affordable prices. SocialWick is operating since 2017.
Your satisfaction is our motivation! We’re not here just for the money; we do our work to help people find their road to social media success. And that’s why our team will do all to make sure everything goes according to plan. If there’s something wrong with your social media campaign, or worry that there might be some problems with your account, or want to learn more about how our services work, feel free to ping us. Our service staff is there for you seven days a week, ready to answer any of your questions. You can get in touch with us using the contact form on our website.
Unless you’re Kylie Jenner, you do need some help with social media. The more followers you get on platforms like Instagram and Twitter, the more influential you get. Having the power to influence people’s opinions is not only impressive but can also be very profitable. The bad news is that everyone wants to be famous and influential these days, but only a few can succeed. The good news is that you can be the chosen one who will get social media fame and everything that comes with it. But, for that, you need a little help from your friends from SocialWick.
With our help, you will increase the number of followers on social media, which will have a domino effect and bring you even more new followers. Once people see that you got big followership, they will decide to give you a follow. "If a profile has so many followers, it means that it’s interesting" – you can be sure this is going to be their reasoning. Furthermore, more followers mean a better ranking on search engines. And that means more potential customers/clients for your business. Finally, a large number of followers also do great for your credibility. Our social media services will help you to create a better overall picture of your brand.
Let’s be honest; a business with 30,000 followers is much more credible than one with 74 followers. And that’s exactly what potential customers will pay attention to. A weak social media profile can be a real deal-breaker. At the same time, a fantastic social media profile can do wonders for your company. And SocialWick can make your social media profile amazing!