Social media businesses have quickly become the new trend. No matter the platform you choose, you’ll find many people that have already built a huge following. However, coaches have often overlooked Pinterest and the potential it holds.

Besides DIY and recipes, Pinterest operates as an electronic pinboard with a search engine. This social media platform is the main go-to for inspiration for users. You could be any kind of coach. But one thing is guaranteed—people you’re trying to reach are already on Pinterest.

Pinterest uses visual storytelling with a long-term content strategy. It can help you easily drive consistent traffic and reach new audiences. Being a visual search engine and also a social media platform, Pinterest lets you mix both mediums. You can have followers and DM people while also searching for content.

Using the platform with 518 million others is bound to grow your sales, and this guide will tell you how! To know how to use Pinterest for your brand, keep reading to find out more!

Why Pinterest is Ideal For Businesses

Social media today has prioritized convenience. Gone are the days when any effort was needed, and Pinterest takes advantage of this.

Pinterest has a much longer lifespan, coupled with the new trend of endless scrolling. Pinterest Pins continue to gain attraction weeks and months after posting, unlike other social media platforms like Instagram.

Users on Pinterest are also in a problem-solving mindset. They hop on to the app looking for solutions and inspirations. This helps as it shows people are quick to take action and are looking to spend.

Pinterest’s mix of both a search engine and a social media platform means reaching thousands of clients is a possibility without even having that number of followers. Once your content is optimized, Pinterest can be a quick way of driving traffic to your other socials, blogs, websites, or any other services.

By driving traffic and connecting socials, Pinterest proves the authenticity of your website. It also provides easy access to your socials and links.

Pinterest has a pretty great future because the app is designed to be different from other social media platforms. The app is designed to help coaches with features like its analytics, which can help create a stronger marketing strategy.

With its multiple features which help engage your audiences, Pinterest can help in brand exposure. And by getting your profile in front of larger audiences, you can establish better relations with your clients!

How You Should Be Using Pinterest

Pinterest requires users to know their purpose. Considering how the app is designed to provide you with everything, it’s important to know what fits your needs as a coach.

Explore and Search

Being a search engine, the first step to using Pinterest is exploring your niche. What are other similar coaches doing in your field on this app?

You can also use it to find specific ideas or generalized topics, whatever suits your brand.

Discover Recommendations

Once you get started on Pinterest, the app is all about helping you find your place.  Based on your searches, Pinterest will also give you tailored recommendations, which are often related to the pins you save and find interesting.

Follow Users and Boards

Oftentimes, you might find users or boards that fit what you’re looking for. Pinterest helps keep track of it by saving or allowing you to follow them. 

This is a key Pinterest feature because it also helps keep track of any updates that occur with the people or boards that you follow. Each update gives you a notification telling you about what’s changed.

Save Pins and Organize Content

Pinterest lets you keep track of content you like by saving pins into specific boards. As a coach, this is helpful as it allows you to diversify what you can offer to your clients. Not only does it let you keep track of multiple things, it also organizes them to ensure no one is left confused.

Upload Content

As a coach, you need a platform that helps show what your audiences want to see. One of the best ways to use this platform is by contributing to it.

Pinterest lets you upload graphics that can inspire others and interest your target audiences. With the right keywords, you can build your reach to get as many clients as possible.

Collaborate and Connect

Entering the Pinterest market as a coach may require you to partner with others. This is as easy as interacting on others’ posts or connecting with them. You can even DM your followers or collaborate on boards with others in your niche.

How You Can Set Up Your Pinterest Properly

For any marketing strategy to work, you need to figure out your niche. Pinterest is built to attract users. Consequently, you have to define exactly who your target audience is and how you are helping them. This guides your visuals and pins accordingly.

Once the audience you want is established, you need to visualize your brand. Pinterest is normally described as a visual storytelling platform.

Now, this would mean the visual of your account is important and should be aligned with your brand. Choosing consistent colors, fonts, and imagery that reflect your brand will help you attract clients.

Successful Pinterest campaigns are not hard to create. They require you to master two things: SEO and Keywords. Researching keywords builds the basis of your Pinterest profile.

Since thousands of pins already exist, you have to ensure yours show up differently. By using the keywords you search for, your content will be optimized and reach a greater audience.

Pinterest’s algorithm makes use of keywords. It connects users’ searches with the keywords on the graphic. This allows direct solutions and links for the user, and connects your account to them.

Here’s what coaches generally use to set up their SEO strategies:

Think of Your Profile

What are the phrases that users can search to connect to your account? While general statements help, it is important to keep these phrases very specific.

Use Different Tools

SEMrush, Google Keyword Planner, generative AIs like ChatGPT and Pinterest’s own search bar can help you get started. Use these tools to try and find popular keywords in your niche. It’s better to stick to keywords that match your campaign the best.

Integrating the Keywords

Pinterest operates on a visual basis via pins. Your next step should be to use the chosen keywords in the graphics, headings, descriptions, and boards for the pins. The more natural it looks, the better it will be. If you force keywords, it can seem like spam, and that can turn your clients away.

Setting Up Your Pinterest Profile

For any coach to get started, you need to set up a business Pinterest profile. This involves following these simple steps:

Step 1 – Creating an Account

If you’ve never been on Pinterest before, you can easily create your own account. Like any other app, Pinterest allows you to link your email which automatically sets up an account for you.

If you’re aiming to generate sales, convert the account into a free business account. This will let you have a business name, see Pinterest analytics, and link your personal website.

Step 2 – Optimize Your Profile

Like your pins, your account should be optimized. Your immediate step should be making up a profile picture that shows your brand identity. Follow that up with a bio that includes some popular keywords in your niche. This helps people find your account easily.

Step 3 – Claim Your Website

When setting up a business account, Pinterest requires you to claim your website so it can be authenticated. Once the verification is complete, your profile picture will be seen on the pins from your website.

After verification, you’ll have access to Pinterest Analytics, which can help track how well your pins are doing. Claiming your website also allows Pinterest to link your website on your account, driving traffic organically.

Step 4 – Target Ideal Clients

As discussed above, using specific keywords is the best way to target clients on Pinterest. Pins that are optimized better will rank better in search results. 

Another way to reach ideal clients is to create visually appealing pins that match your niche. Keywords help you create the reach, but the visuals are what helps keep people engaged.

Creating boards is also essential when it comes to reaching clients. Your boards will let you compile and show your coaching skills and diversity to your clients.

When creating boards, it’s necessary to be specific. Having generic names for your boards can lead to them getting lost in the thousands that already exist. When you use specific keywords, you have better chances of reaching your clients directly.

Remember that Pinterest is a visual tool, which means that your pins need to be as appealing as your content. Pins help you attract a client’s attention from other profiles. That’s why it must be unique. This can be done by using:

• HD pictures
• Consistent fonts and colors (stick to your brand theme!)
• Clear and catchy headlines
• Strong branding elements
• Proper composition of graphics

Pinterest is also the go-to place to start experimenting with your content. The app already comes with different kinds of pins that you can use to attract new clients. Sometimes, using the standard picture pins work the best. Other times, it’s better to go for video or idea pins.

By testing the different types, you’ll eventually find which works the best for you.

Step 5 – Tracking Your Metrics

Just posting and setting up your pins isn’t enough to get attention. Next, you need to keep track of what’s working for your brand.

That’s where Pinterest Analytics comes in. The data given by Pinterest can help track which pins are doing well on your account. By tracking metrics, you can create content that sits well with your audience. Google Analytics can also be linked to your Pinterest. This will give you a more detailed breakdown of how well your account is doing.

With Pinterest Analytics, you can check different insights. The main ones are:

• Overall Impressions
• Pin Saves
• Audience Size
• Outbound Clicks

These numbers and insights can tell you a lot about your pins and audience. They also help answer questions such as at what time your audience engages the most and which pins work the best. 

By regularly tracking metrics, you’ll find what works best. And once you know that, you can focus on improving on that!

Following a Proper Content Strategy to Improve Your Reach

Having A Schedule

It goes without saying that you’ll need to start posting on Pinterest to do well on the app. The only way to develop a strong following is by engaging with the audience. By consistently creating high-quality pins, you have better chances of reaching larger client groups.

In order to grow your account, you need to start pinning your content. But pinning doesn’t mean you start posting every day. This can make your account seem a bit spammy.

Instead, you’ll find it better to follow a schedule, which can be improved by keeping track of your metrics. Your metrics will give you an idea about when your content does the best. You can then work on your schedule by ensuring that pins go out during that time.

Using Pinterest Ads

Like any other app, Pinterest also has its own ad service that can help direct traffic to your account.

The ads let you fully customize your content by giving descriptions of your target audience. Users who fit this demographic or interact with similar pins are then shown these ads.

For any coach, there’s no set price on how much the Pinterest ads should cost. Rather, the price is based on your campaign goals. This could mean reaching a certain number of impressions or engagements.

On average, you’ll find Pinterest ads costing $0.10 per click and $2 per conversion. Pinterest ads also come with their insights into how your campaign is going. But getting an ad service set up shouldn’t be your first step. You should first create organic traffic and a follower base. This way, your ads will be more effective.

The Bottom Line

Pinterest can be a very useful app for your brand. But that doesn’t mean it’ll instantly boost your reach. However, the app can be easier to hack than other social platforms.

Pinterest doesn’t need over-the-top strategies. All it needs is for you to post consistently and to keep it real with your followers. The app isn’t just a visual platform, it’s a tool that can lead to long-term growth. By defining your brand and optimizing your content, generating clients and traffic on Pinterest becomes an easy task.

Success on Pinterest isn’t about being everywhere. Unlike other platforms, Pinterest is more focused on creating value that lasts long after your pins go up. Thus as long as you’re consistent with your posting, you’re good to go!