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Why My Instagram Likes Were Gone

Published on 05.03.2023 by Maiko Maisadze

Have you ever checked your Instagram profile and noticed that your likes suddenly disappeared? You're not alone in that. Instagram, the popular social media platform, has made several changes to its algorithm that can impact how likes appear on your profile. The platform has started hiding likes in 2019 in several countries, including Canada, Australia, and Japan. Taking such a step was necessary to reduce social pressure on users, especially influencers. The social media giant had concerns about how likes affected mental health, and hiding them seemed like the only viable solution. 

As expected, it wasn't long before Instagram rolled out the change worldwide. This change affected how users viewed their likes, with some losing them altogether. The company also hopes to promote a more authentic and genuine experience on the platform, where users feel free to express themselves without fear of judgment. Or not to feel inferior from not getting as many likes as their followers. Instagram's decision to hide likes is part of a broader effort to make social media a more positive and less stressful experience for users.

Why Did Your Instagram Likes Disappear?

Because of the algorithm change or a glitch: One possible reason could be the platform's algorithm. Instagram's algorithm is continually changing, and sometimes, it doesn't always show the exact number of likes you have. If your likes are entirely gone, then it could be due to a glitch in the system, which is usually temporary. You can try refreshing your profile or logging out and logging back in to see if the likes reappear. If that doesn't work, you can also try clearing your cache and cookies or updating your app.

Because of the loss of interest in your recent activity: If you're still having trouble getting your likes back, don't fret. There are several ways to regain lost Instagram likes. One way is to engage more with your followers by commenting and liking their posts. This will help to increase your visibility on the platform and encourage others to interact with your content. You can also try using relevant hashtags, posting high-quality photos, and sharing videos that resonate with your audience.

The Solution:

While it's essential to regain lost Instagram likes, it's equally important to take precautions to prevent losing them in the future. If it's a glitch, don't worry. The disappearance is only temporary. If it's the later case of your followers not interacting with your content, then you should take come precautions. One way to do this is by avoiding buying likes from untrustworthy sources. Purchasing likes may seem like a quick and easy solution, but it can harm your account's credibility in the long run. It's also crucial to post regularly and consistently, as this helps to maintain your audience's interest in your content.

Here are some additional tips:

  • Using hashtags can help your posts reach a broader audience and increase your visibility on the platform. However, make sure to use only the hashtags related to your content. Using too many irrelevant hashtags can come across as spammy and weird.
  • Posting consistently is crucial to maintaining your audience's interest in your content. Try to establish a posting schedule that works for you and stick to it. Consistency will help your followers know when to expect new content from you and keep them engaged with your account.
  • Engaging with your followers can help you build a community around your account and increase your reach on the platform. Responding to comments, liking and commenting on other users' posts, and hosting Q&A sessions are all great ways to engage with your followers and build a loyal audience.
  • Sharing high-quality photos and videos can help your posts stand out on the platform and attract more likes and engagement. Make sure to invest in a good camera or smartphone and spend time editing your photos and videos before posting them.
  • Instagram's algorithm is constantly changing, so it's essential to stay up-to-date with the latest updates and best practices. Following Instagram's official blog and social media accounts or subscribing to industry newsletters can help you stay informed about the latest changes and trends on the platform.

How Can You Gain More Instagram Likes Quickly?


If you are desperate to recover your Like numbers as swiftly as possible, there are several ways to do this. The fastest and most direct way to do so, is trough a collaboration with other users or influencers within your niche. Or even outside your niche, the important thing is for the collab to make sense. This can help to increase your reach and expose you to a new audience. Collaborations is a great way to tap into the unknown audiences and gain new followers who might have never heard of you otherwise.

Here are some tips for a successful collaboration:

  • Look for other users or influencers who share similar interests or create similar content. You can use Instagram search function or explore page to find potential candidates. You can also use third-party tools for an extra help.
  • Once you've selected potential collaborators, reach out to them via direct message or email. Introduce yourself, explain your proposal, and ask if they're interested in collaborating with you. Make sure to personalize your message and highlight what you can offer in return.
  • After selecting the final collaborator, plan your upcoming activity together. Brainstorm ideas for the content, decide on the scope and duration of the collaboration, and establish guidelines for how you'll work around it. Make sure to communicate clearly and agree on expectations upfront to avoid failure or misunderstanding.
  • To make the most of your collaboration, make sure to promote each other's content on your respective accounts. Share posts, tag each other in your Stories, cross-promote your content to your followers. By promoting this way, you can increase your reach and attract more engagement.

Running A Giveaway

Running contests or giveaways is a popular strategy for incentivizing users to engage with your content on Instagram. By offering prizes or incentives, you can encourage your followers to like, comment, and share your content, which can increase your reach and attract more followers in return. Here are some tips for running successful contests or giveaways on Instagram:

  • Choose a prize relevant to your niche and audience. Make sure it's something that your followers will be excited about and that aligns with your brand values.
  • Decide on the rules for your contest or giveaway, including how users can enter, what they need to do to participate, and when it will end. Make sure the rules are clear and easy to understand. Most people prefer simple rules, such as liking the post and tagging one friend in the comment section. Instead of for instance, sharing what they have done on their Story through a screenshot.
  • Promote your contest or giveaway on Instagram, as well as on other social media platforms and your website. Use eye-catching graphics and captions to grab users' attention and encourage them to participate.
  • Encourage users to create and share their own content related to your contest or giveaway, such as photos or videos of themselves using your product or service. User-generated content can help increase your reach and attract more engagement.
  • Once your contest or giveaway is over, announce the winner on Instagram and thank all participants for their participation. Make sure to follow through on your promise of a prize or incentive to the winner.

Instagram ADs for Likes

Instagram's advertising features can be a powerful tool for businesses and brands looking to increase their reach, attract more followers, and drive sales. Here are some tips for using Instagram's advertising features effectively:

  • Before you start advertising on Instagram, define your goals and objectives. Are you looking for increased brand awareness, attracting more followers, or driving sales? What is the primary focus? By defining your goals, you can create targeted ads that are designed to achieve your specific objectives.
  • Instagram's advertising features allow you to target specific audiences based on factors like age, gender, interests, and location. Choose an audience that's relevant to your brand and that's likely to be interested in your products or services.
  • To create effective Instagram ads, you need to create content that's engaging and visually appealing. Use high-quality images or videos, and write captions that are short, snappy, and attention-grabbing. Make sure your content is aligned with your brand voice and values.
  • Instagram's advertising features allow you to test different ad formats, targeting options, and content to see what works best. Use A/B testing to compare different versions of your ads, and refine your ads based on the results.
  • Monitor your ad performance regularly to see how your ads are performing and to identify areas for improvement. Use Instagram's analytics tools to track metrics like impressions, engagement, and conversions, and adjust your ads accordingly.


There might be serevral reasons as to why your likes have suddenly disappeared from your Instagram account. The algorithm change has had its complaints, but everyone came to agree that for the sake of mental health and safety, it's better to not show the exact number. It's up to a certain person whether they want everyone to see the amount of likes they get. If you are one such people, great, if not, Instagram has finally offered an alternative. 

Another thing is the loss of likes because of the lack of interactions. Ultimately, staying on top on Instagram requires consistency, creativity, and patience. You need to continually adapt to changes in the algorithm and engage with your audience to keep them interested in your content. Consistency is key, so try to post regularly and use high-quality photos and videos all the time. Don't forget to use relevant hashtags and interact with your followers to increase your visibility on the platform.