Snapchat has never been just another social app. The platform has built its reputation on speed and offering creativity that is unmatched by other apps. That’s exactly what gets the younger audiences to still stick around on the app.

Now, with Snapchat+ +, the platform is starting to bring in new things and is looking to offer a premium experience for brands through multiple exclusive features.

At first glance, Snapchat Plus looks like it’s built for casual users and only useful for those who want to add a bit more personalization and creativity to look different. But for brands, it can also be pretty useful. Every new feature provides more chances to connect with audiences on a fresher note.

Nowadays, most social platforms are going around experimenting with paid subscriptions to open new experiences, and Snapchat is following that same trend.

As you read on, you’ll see what Snapchat+ + includes and why each of these features can help brands. You’ll also get a better idea of how to use these features to your benefit.

Let’s start!

AI-Powered Tools For Brands

AI is always present whenever you look for new digital tools, and Snapchat Plus is no different. The platform has brought in a range of new AI features that make content creation faster and also make it easier. For brands, this means the app is starting to offer more efficient ways to operate.

One of the AI tools includes AI captions. This feature focuses on automatically generating text that’ll pair up with Snaps. Instead of having to spend more time trying to caption what you talked about in your snap, Snapchat Plus users get that done automatically. The tool also offers suggestions regarding the tone of the content.

Alongside captions, the subscription offers AI creative tools and an AI Camera Mode. These aren’t your normal AI tools that you’ll see online. These provide a better opportunity to create even more creative content on the platform.

Then, there are all the generative features. These include:

• Chat Wallpapers
• Profile Backgrounds
• Custom Bio for My AI

While these features only look like they’re for cosmetics, they can be great for adding more personality to a brand’s presence. What brings all these tools together is the personalization that’s offered. 

AI doesn’t just focus on automation. It focuses on providing that unique experience for brands, which can also help them strengthen their online presence.

Customization and Branding Tools

One of the clearest benefits of Snapchat+ + is the ability to mess around with the app. On the surface level, this doesn’t look like it’ll be of much use to brands. But if used properly, it can help them bring a bit of their identity into the app itself.

Custom app icons and themes are amongst the meaningful changes. When someone swaps their standard Snapchat logo for a new design, it also entirely changes how the app looks on their phone. 

The same goes for all the chat level features. This includes things like custom chat colors, notification sounds, and ringtones. These details matter because they affect how users interact with the app.

Bitmoji is also a pretty important part of Snapchat’s culture, and Plus offers options like custom pets and backgrounds. For brands, this allows for light-hearted interactions while still offering room to keep up with their visual aesthetics.

With this update, users can associate playful elements with your brand, even if you don’t have a logo or slogan to share.

Story and Content Control

Stories are where Snapchat first peaked. And Snapchat+ + has brought new ways to manage how they’re seen. For brands, control over timing and visibility is as important as the things they’re posting, and Snapchat gets that.

Custom story expiration lets posts stay up way longer than the normal 24 hours, or it can help brands remove posts faster if needed. This sort of flexibility means brands can incorporate different ideas into their marketing campaigns.

Then, there’s the Story Boost, a feature that is all about promoting visibility. When used, it ensures that your stories end up getting more attention. It’s like sending out your stories as an ad that pops up in someone’s feed.

Rewatch options also change the way audiences see your brand. There is Story Rewatch and Replay Again, which allows viewers to go back more than once. Then, there’s Replay Your Own Snaps, which lets the creators do the same thing.

Snapchat Plus doesn’t just stop there. It also has other touches like Story Timestamps and Post View Emojis. Alongside this, you’ll also find Story View Notifications, which ensure that brands have better control over the app.

Engagements and Fan Connection Updates

Snapchat Plus has doubled down on the idea that Snapchat is all about connection.

Priority Story Replies is a standout feature of Plus. When a brand responds to a follower, that reply is more likely to be seen. The app prevents it from getting buried in messages, and that makes interactions with fans a lot easier.

There’s also the Extended Best Friends List. This comes with the signature Best Friend badge, too. While this sounds like it’s more for individuals than brands, the same logic can be used. Brands can easily highlight fans or ambassadors to create those tighter bonds. This recognition does a great job of keeping audiences engaged.

Other additions like Friends in Chat and Peek a Peek give more visibility into one’s activity. They don’t just show who’s online on the app; they also give suggestions on how communities are forming inside the app. For brands, that awareness provides better ideas of how to drop content.

Like the other major features, this also includes fun extras like Solar System and Snapscore Multiplier. These features are more gamey as they rank relationships by closeness and boost scores.

For brands, this can help mark fan loyalty. It’s like engagement disguised as fun, and that’s what Snapchat is best at doing.

Streaks and Community-Building

There are only a few things that define Snapchat, and one of those is Streaks. They’re simple and addictive. And for many, these have become a daily habit. Snapchat Plus offers new tools that make these streaks easier to maintain.

Instant Streaks allow users to start or continue a streak instantly. This doesn’t need any of the usual effort of back-and-forth snaps. For audiences who already enjoy the streak culture, this keeps that chain alive.

There are also Streak Reminders and Streak Restore features. Reminders nudge users to keep a streak going, and Restore gives them the chance to recover one that was broken.

These two features are like a small safety net, but they keep engagement going every day. For brands, this doesn’t seem like much, but Streak tools encourage users to use the app and tools every day. This helps build a stronger connection to the brands whose tools people are using.

Profile and Visibility-Boosting

Visibility is everything on social platforms. You need your content to show up in the right places. Otherwise, it doesn’t mean anything.

The Snapchat + badge is the most visible marker in this section. It signals exclusivity and instantly sets some accounts apart. For brands, it’s like adding a bit of credibility that shows their investment in the platform.

The Home Tab is another new addition—it is like a central hub for brands. It acts as a centralized area for brands to note key interactions, and it does this by pulling content into one place where it’s all easier to find.

As we mentioned earlier, the Story View Notifications are also pretty useful. It tells brands exactly who viewed a story and when they did it.

Gifting and Community Incentives

Snapchat Plus can be gifted to others, and that’s something that is overlooked a lot. On the surface, it’s a way for users to share the subscription with their friends. But that doesn’t mean brands can’t do the same. Brands can also use this as a way to reward their communities.

Gifting Snapchat+ + is a simple tactic. It helps brands turn that paid subscription into a marketing idea, and this idea of gifting allows for great community-building. It shifts that focus away from promotion toward generosity.

The Bottom Line

Snapchat + might look like it’s a mix of some small upgrades. But it all needs to be taken together to understand its whole impact on users and brands. 

The subscription adds a bit of fun and personalization. It also adds that level of exclusivity that everyone wants.

The value of Snapchat Plus doesn’t come from just any one feature. It’s how they all work together. The AI Tools help make content easier, while the customization lets you set your identity. The story controls focus on providing more reach, and the streaks can ensure there’s a bit of consistency.

Snapchat’s reputation is all about how you use the speed and creativity that the app offers. With Plus, it’s adding new exclusivity features along with personalization. For brands, this means more opportunities to build on their online presence.