With over 450 million MAUs, Pinterest is definitely one of the largest social media platforms. Additionally, it is a highly visual platform that is popular with people seeking inspiration or researching before buying a product. This makes it a good addition to your social media marketing strategy. 

From cooking ideas to home renovation and fashion, people visit Pinterest to discover and save their ideas. However, regularly creating visual content on Pinterest can be hard, time-consuming, and exhausting. If you want a steady stream of Pinterest content without spending energy or effort, consider repurposing social media content. In this guide, we walk you through the steps to do that.

Why Repurpose Content for Pinterest

As noted earlier, repurposing content on Pinterest is a great way to save time, make the most of your audience, and reach new ones. Additionally, it can help extend the lifespan of your content, increase brand awareness, boost social shares, and drive sales without creating content from scratch.

Since it's a visual search engine, Pinterest ensures that repurposed content will remain discoverable for months or years and may even outperform the original content. Pinterest also offers creators different ways to repurpose content, such as creating new pin forms for your current blog posts, updating popular content before resigning it, and creating pins from your Instagram stories and TikTok reels.

For instance, if you had an interesting blog post, you can turn it into an interesting Pinterest post. The most important thing is to ensure you select something closely related to the Pinterest post. Also, select something closely related to your niche or relevant to the board to which you attached the article.

Best Ways to Repurpose Your Pinterest Content

Now that you understand why content repurposing is important on Pinterest, let us look at how you can repurpose your Pinterest content.

Turning Blogposts into Pins

One of the best Pinterest repurposing strategies is to turn your well-performing blog posts into pins. This can also be a good strategy for marketing your blog post on Instagram. To do that, follow these steps:

• Create a pin. Start by uploading a high-quality, visually appealing graphic or image.
• Add description. Create a blog post description that summarizes the post and encourages readers to click through to your site.
• Add the relevant link. You should then add a link to the blog post under the website box. This will enable people to click through the site after clicking on the pin.
• Choose the board. You can save the board using the pin, ensuring it is relevant to the blog post.
• Publish the pin. You can now click the publish button, and your pin will go live on Pinterest. It's also advisable to promote the pin on other social media platforms.

Share Instagram Posts on Pinterest

You can check your Instagram posts and identify the best-performing ones with high numbers of likes, shares, and comments. When doing that, remember that Pinterest is a highly visual platform, so you need to upload highly optimized graphics. Remember to add the relevant keywords to your pin descriptions. These will help the pins appear in the search results when people search for topics related to your topic.

Remember to also add a link to the original Instagram post on the Pin description. This will make it easier for you to drive traffic to your Instagram content. On the other hand, you can promote the pins on Instagram either in stories or even a feed post. You can then add a CTA asking your Instagram followers to follow you to stay updated on your latest content.

Repurpose Texts into Visuals

We have already stated that Pinterest is a highly visual platform where users can find ideas and inspiration using images. However, that doesn't mean there is no room for text posts. If you have created a highly informative and relevant blog, you can turn it into an infographic. 

One way to do that is to go beyond the traditional pin design, where an article variation is used as text. Instead, you can create an infographic highlighting the key points of the blog post. Not only are the infographics eye-catching, but they can also help you send information in a visually appealing way.

 You can repurpose your written content into different kinds of pins, such as:

• Carousel pins. A carousel is a content format that consists of multiple images, allowing users to swipe left to see more. It is, therefore, a good format for showcasing step-by-step tutorials or before-and-after images.
• Idea pins. Idea pins allow you to add up to 20 pages of text, videos, or images, making them perfect for sharing your inspiration, ideas, or multiple tips in a single pin.

By repurposing written content into different pin formats, you can reach a larger audience while adding value to your Pinterest followers.

Tips and Tricks When Repurposing Pinterest Pins

 For the best results when repurposing content on Pinterest, follow these best practices:

• Claim your other social media accounts. You can increase the reach of your Pinterest content by promoting it on other social media accounts. When doing that, make sure you claim and verify your other social media accounts so they can be linked.
• Ensure you use images specific to Pinterest. If the images you add to Pinterest are created specifically for the platform, they're more likely to stand out. Use high-quality, vertical images with bold, captivating visuals.
• Create tutorials. You can turn tutorials and how-to guides into videos and graphics to share on Pinterest. The Pinterest video feature can be a good choice for creating some informative videos.
• Repurpose quotes. If you have motivational or inspirational quotes, you can turn them into Pinterest images. When doing that, use an out-of-the-ordinary image and bold fonts to make the quote stand out.

In Conclusion

One of the best ways to increase your content's reach is to repurpose it for Pinterest. When you take your current image and create it freshly and uniquely, you can get new followers, drive traffic to your site, and meet your goal. Therefore, visit your social media post and look for some interesting content to repurpose for Pinterest. You can read our guide on using reels to drive traffic to your Shopify store.