When conducting a social media performance analysis, one of the things you need to do is to determine if your brand is receiving enough social shares. If you are a brand looking to increase your reach and brand visibility, you should consider boosting your social shares. 

After all, you’ve already put a lot of effort into creating your social media posts; it only makes sense to ensure you get plenty of social shares. In this article, we look at some great ways to get people to share your social media posts.

Top Tips For Increasing Your Social Shares

If you need your social media or website content to be shared widely, consider using the following tips:

Create Outstanding Content

The only reason people share content is that they find it valuable. That means if they like the content, they will share it. It could be something that teaches them new tricks, something amazing that leaves them wowed, or something outstanding. Otherwise, if you are creating mediocre content, nobody will share it.

To make your content share-worthy, start by understanding your social media audience and the emotional trigger that drives them. Understand what they value, how relevant it is to them, and how your experiences eradicate their worries and solve their challenges.

You can then create high-value content with captivating visuals. Some of the content formats that are highly shared include:

• Memes
• Carousel posts
• Trending videos
• Snackable content
• Panel expert interviews

Snackable content is usually short, easy to read, and digestible. It can be in the form of stats, quotes, or infographics. Be creative in how you present your information, and look for ways to present your content in shorter formats. Make sure it’s easy for people to read and share the content. If you consistently make highly valuable content, people will share it.

Share Your Content

Before you encourage others to share your posts, lead by example by sharing your own. Otherwise, if you are only creating one Instagram post and waiting for it to go viral, you will struggle. A good idea would be to share your content across multiple social media platforms. For instance, when you create a YouTube video, you can edit it into a short and share it on TikTok. Similarly, you can share your TikTok on YouTube Shorts.

Encourage People to Share

At times, people will need a little push to share content. That’s why you need people encouraging viewers on YouTube to share their content. If people watch your content until the end, it means they find something valuable in it, and it becomes easier for such people to accept sharing your content.

Therefore, go ahead and use a prompt such as “If you like this YouTube video, share it.” A gentle reminder can go a long way toward increasing your social shares. You can read our guide on tracking unseen social shares.

Use an Outstanding Headline/Caption

You can drive more attention and increase social shares by adding an interesting, well-crafted headline. Research indicates that the headline can make or break your content, as it determines whether readers click. Ensure that the headline messaging and sound bites add a clear context for the content and what readers will gain from it.

This is where you will benefit from great AI keyword research and a proper understanding of your audience. Leverage active and descriptive words that encourage users to interact with the content.

Some of the most popular types of headlines include lists or numbers, twists, or cliffhangers. Examples of brands that use crazy, shareable headlines include BuzzFeed and Upworthy. What is clear in such headlines is that they consist of a hook, a line, and a sinker. Examples of  such headlines are:

• It has never been a crime to be poor. Until now.
• Everyone swears by our software. Except for our nephew Johnny.
• 12 shocking confessions from chefs.

If you pay attention to these headlines, you will notice that each of them has an element of mystery, an insider attraction, and relates to current events. These headlines also add an element of curiosity, leveraging information-gap theory to make readers click.

Add Prominent Social Sharing Buttons

You want to ensure your audience can easily share your content. Otherwise, if they find it cumbersome to share your content, they are likely to avoid sharing it. Therefore, add bright, colorful social sharing buttons, especially on a website. Pay attention to the placement, size, CTA wording, and contrast.

In addition to the look and style of your social sharing buttons, consider where to place them on your page. The best place to put them on your website is at the bottom, so people can share after they finish reading. You can even make them float, so the button is always present.

Add an Irresistible Offer

Make sure your offer is compelling enough to encourage people to share your content. The offers could include free templates, e-book tools, and more. When doing that, the offer should be relevant to your target audience and keep it simple. Avoid overcomplicating the offer to the point of confusing your audience.

Create Humorous Content

There is no doubt that humor sells, and that is why it is one of the most popular content formats. Therefore, if your content makes people chuckle, there is a good chance that they will share it. That’s why you may find that content featuring dogs dressed in funny costumes or funny cat videos tends to go viral easily.

Add an Engaging Image

Statistics indicate that image-based posts increase engagement and sharing by over 80%. In fact, platforms such as Facebook and Pinterest will automatically pull the featured image of a post. You can use software like Canva to get the correct image sizes for the different platforms.

Make sure your images are engaging so that your website visitors can easily share them. You can use tools like SumoMe to add social sharing icons to images. When someone hovers on the image, they will see an option to share it on Facebook, X, or Pinterest.

Add the Click-to-Tweet Plugins

You can add a click-to-tweet plugin to allow visitors to your website to choose which part of a post to tweet. Ensure that readers can easily share the key notes of the content. These not only look good but can also help add value for followers. Also, ensure that readers can highlight their key takeaways from your article.

In Conclusion

After putting in the effort to create great content, you want to ensure it gets as much visibility as possible. You can do that by encouraging people to share and making it easy for them to do so. You also want to ensure you create content people want to share. Therefore, use the above tips to increase the shareability of your content.